About This Organization
Destination British Columbia’s vision is to be a recognized world leader in tourism destination management. Destination British Columbia works collaboratively with tourism stakeholders across the province to coordinate tourism marketing at the international, provincial, regional and local levels.
Their mission is to ensure quality visitor experiences that grow the success of British Columbia’s tourism industry.
Destination BC's mandate is to promote development and growth in the tourism industry thereby increasing revenues and employment throughout BC as well as contributing to the economic benefits for all British Columbians.