With the re-release in paperback of the classic negotiating tactics guide Getting to Yes, we present a quick refresher on why this book is a must-read for business owners (big or small) for dealing with employees, partners, customers or vendors.
Originally published in 1981 by Roger Fisher, William Ury and Bruce Patton, Getting to Yes introduced the world to the concept that bargaining should be less about making a deal - and more about implementation (how an agreement would work in practice). The book became an instant bestseller, inspired a number of similarly themed books - including Ury's Getting Past No, and has been discussed and debated at length ever since. For anyone who has not yet had the chance to read this book, here is what reviewer Mark Lamendola has to say about Getting to Yes:
"If you're in business and haven't read this book, you are operating with less than full power. But the book has value well beyond the business world. If you've ever had a disagreement end in a way that left you or the other party feeling cheated or manipulated, that ending probably came about because you were either bargaining about position or confusing the people with the problem. Either strategy guarantees at least one loser. Unfortunately, most disagreements follow one or both of these losing strategies." Read his full review.
Many readers and reviewers of Getting to Yes suggest that to fully benefit from the book, it should be read twice, first for basic understanding, and a second time for application in your daily life. This make sense - after all, how many books have we read that sound great while we're reading, but soon fade from our memories as do their lessons and strategies?
If you've ever wanted to improve your negotiating skillset - or just pick up a few tips to refine your already polished bargaining abilities, a quick read through Getting to Yes is right for you.