Off the Ground Blog

Industry Overview: Yoga Studios »

Jul 16, 2015

Yoga has been practiced for over 5,000 years. There are many variations of yoga, all combining a variety of physical, spiritual, and mental disciplines. Over the last few decades, yoga has become very popular in Western culture, with new studios opening up in all major urban centers.

Tags: Business, Doing Research, Industry Trends

4 Valuable Business Lessons From 4 Movies »

Jul 6, 2015

Thinking of staying indoors and escaping the sizzling summer heat? We’ve got the perfect way for you to maximize your time — a collection of four uplifting movies that will teach you valuable life lessons and help you to become a better entrepreneur.

Tags: Leadership, Videos, Work-Life Balance

Happy Customers: 5 Ways to Keep Them Coming Back »

Jun 26, 2015

Everyone can remember a time when they had a wonderful customer service experience.

Tags: Customer Relations, Industry Trends, Marketing

Trendspotting: Getting Ready for the Millennials »

Jun 16, 2015

For businesses, it is important to know your target audience to understand their behavior and, to some extent, how they think. SBA has a Customer Analysis: Step-by-Step guide that you can use as your template. For this post we will feature

Tags: Business Planning, Doing Research

Learning Initiatives for Rural and Northern BC: 2015 – Apply Now! »

Jun 12, 2015

Learning Initiatives for Rural and Northern BC (LIRN BC) is a collaborative approach to building on the capacities of rural, remote and Northern British Columbian communities.

Tags: BC Spotlights, Open Education, SBA Program News

Entrepreneurs and Night Markets »

Jun 3, 2015

Ever wondered about testing your business idea at a summer night market?

Tags: Business Planning, Doing Research

Industry Overview: Specialty Foods – Organic Foods »

May 20, 2015

Specialty foods refer to items that cater to a specific audience such as organic, gluten-free, halal or artisanal food products.

Tags: Doing Research, Industry Trends