Off the Ground Blog

SEO: Search Engine Optimization for SME »

Oct 26, 2010

Google much? For many customers, the first stop when looking for retail business, restaurants, professional services or for nearly anything - is a search engine. The second stop? One of the top listed webpages that came back as a result of their search.

Tags: Books, Marketing

Copyright, trademark or patent?  »

Oct 25, 2010

Most people, if asked to explain the difference between copyright, trademarks and patents, would have a hard time coming up with a clear answer.

Tags: Compliance, Intellectual Property

Beyond 'just an idea' - what stops Canadians? »

Oct 18, 2010

An interesting article came out a few days ago, taking a look at the main reasons why many Canadians who might have a great idea for starting their own business, may never take it to the next level by transforming that idea into a business of their own. The reasons are, in short: money, numbers and confidence.

Tags: Financial Matters

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