Off the Ground Blog

Entrepreneurship or Salesmanship? »

Jan 13, 2011

One of the critical ingredients that is easily ignored when defining entrepreneurial spirit, is salesmanship. The ability to sell something - whether it be a product, service, person or a business idea - is an ideal trait for the self-employed, yet many of us shy away from the 'sales' aspect of running a business. After all - being an entrepreneur is totally different than being a salesperson....right?

Tags: Books, Business

Working with a Franchise »

Dec 29, 2010

Like the idea of self-employment but loath the thought of going it alone? Starting (or buying) a franchised business is a popular approach to self-employment, allowing owners to take advantage of a proven business model - for a fee.

Tags: Franchising

The Digital Tattoo of your Business »

Dec 28, 2010

A digital tattoo can be viewed in many ways (literally). Used well, it can demonstrate the best aspects of your business to a large online audience. If poorly managed, however, a damaging digital tattoo can become a serious liability. So: what is the digital tattoo of your business, and how can you control it?

Tags: Books, Customer Relations, Social Media

The Daily - Your Key to Statistics Canada Resources »

Dec 2, 2010

Statistics Canada is perhaps best known for the national census it produces every 5 years...but did you know that (beyond the census) StatsCan also conducts research into nearly every aspect of Canadian life, with over 350 research surveys currently ongoing?

Tags: Doing Research

A List of Small Business Books for Libraries / Learning Centres »

Nov 23, 2010

Recently updated - Suggested Titles for Small Business Collections. This list, jointly created by Vancouver Public Library and the Irving K. Barber Learning Centre (IKBLC), has been put together to help librarians and other business literature collectors across B.C. develop their small-business collections.

Tags: Books, Libraries