The Expensive World Of Business Information
Believe it or not, you cannot find everything on Google! Have you ever done an online search and found the perfect industry report only to find that it costs over $5,000? Did you know that libraries pay for many expensive databases that could be helpful in your secondary market research?
Search engines like Google can only provide direct access to freely available information. Most of the web, including business information, lives in databases behind expensive paywalls. This paywall-protected section of the Internet is known as the deep web. Fortunately, some libraries pay to subscribe to databases so they can provide free access to their patrons — and many business databases can contain useful information such as articles, market research, and company reports.
There are several strategies you can use to access relevant business information on the deep web. First, we urge you to look up what business resources your local public or academic library can provide access to. Each database has its own arrangement, with unique interfaces and search features. It helps to know the structure and search terms of the specific database you are working with in order to retrieve effective results.
Also, it is important to know that library databases are restricted by specific usage agreements. It can help to consult with a librarian if you have trouble navigating a specific database. They may also be able to help you find comparable information elsewhere. Libraries with robust business collections might have useful e-books, directories and trade journals. As you conduct your secondary market research you will likely need to consult both free and deep web resources.
For more information about how and why to use business databases, check out our video tutorial, Module Four: Conducting Your Industry Research.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Here Are Some Library Databases For Industry Research:
Tips
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
Start here: Mitchell, J. (2010, June 24). Corporate news: Car dealers close to winning exemption from Consumer Law. Wall Street Journal (Eastern Edition), p. B.3.
Start here: Leggett, D. (2011, February 17). Vehicle market forecasts: Positive global outlook seen for 2011. Auto global news.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
Start here: Market Overview. (2010). Canada Autos Report, 11-13.
Start here: Finlay, S. (2011). Auto dealers want a say in vehicle product development. Ward's Dealer Business, 45(3), 12.
Start here: Finlay, S. (2010). Mercedes gives dealers iPads. Ward's Dealer Business, 44(9), 43.
Canadian Business and Current Affairs (CBCA)
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Canadian Business and Current Affairs (CBCA)
Provides access to general and specialized business information, current events, and reference materials, including popular and academic journals. Excellent for tracking trends for your specific product or industry.
Start here: Bostelaar, R. (2010, May 7). Car dealer seeks government's help against GM cutbacks. CanWest News.
Start here: Car dealers suffer as retail drops for second straight month in January: StatsCan: Retail down for second straight month in January. (2011, March 22). The Canadian Press.
Tips
Need to find your local library? Check out our directory.
Canadian Newsstream
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Provides full-text access to many Canadian national and regional newspapers. Content is updated daily, following a two-day embargo period. Some content dates back to 1985. You can easily set up an article alert service and receive email updates on your search results. All you need to do is complete your search and click on the Save search/alert link near the top of your results. Provide your email address and then set the notification frequency and you're good to go! Try searching your industry, track information on your competitors or any other topic of your choice.
Start here: Bettencourt, M. (2011, April 15). Showdown over cross-border price disparity. The Globe and Mail, p. D.8.
Start here: Leader, M. (2011, March 26). Automobile dealers have more to offer prospective buyers than ever before. Telegraph-Journal, H.4.
Start here: Edwards, A. (2011, January 21). Downtown West Georgia Street was once auto dealership row; What is now a line of highrise condominiums and ofice towers was once the location of most of the major auto dealers in Vancouver. The Vancouver Sun, G.4.
First Research Industry Profiles
How to access: If you are a UBC student, staff, or faculty you can access many of these reports through ABI/INFORM and/or Business Market Research Collection (Proquest).
Covers over 900 industry segments. Updated on a quarterly basis, these industry profiles contain critical analysis, statistics and forecasts to help you engage key prospects, coach key clients, and deepen customer relationships. You can search for reports by NAICS, SIC or keyword or browse by category.
Start here: Automobile Dealers Industry Profile
Start here: Retail Sector Industry Profile