Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Statista
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats. Some basic content available for free.
- Bedford, Emma. (2019, November 5). Average annual household expenditure on clothing in Canada from 1961 to 2017 (in Canadian dollars). Statista. Retrieved from Statista database.
Sometimes it can be useful when researching consumer behaviour and other marketing topics with psychological dimensions to consult article databases in that research area. This is an online guide to print and online resources about psychology in the UBC Library collection. UBC affiliates will have access to all the resources listed.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- (2019, August). Women's Clothing: United States. Freedonia Focus Reports. Retrieved from Marketreserach.com Academic database.
- (2019, September). Men's Clothing: United States. Freedonia Focus Reports. Retrieved from Marketreserach.com Academic database.
- (2018, October). E-Commerce: United States. Freedonia Focus Reports. Retrieved from Marketreserach.com Academic database.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- (2019, October 28). What Makes US Apparel Shoppers Choose a Specific Retailer? (% of respondents, Aug 2019). eMarketer. Retrieved from eMarketer database.
- (2019, October 28). Which Activities Do US Apparel Shoppers Perform When Unable to Purchase an Item for Which They Visited an In-Store Retailer? (% of respondents, Aug 2019). eMarketer. Retrieved from eMarketer database.
- Kats, Rimma. (2019, November 18). Female Shoppers Are Getting More Comfortable with Secondhand Fashion. eMarketer. Retrieved from eMarketer database.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- Adomaitis, Kasparas. (2017, May 4). Focus on Emerging Cities: Best Prospects for Apparel Retailers. Passport. Retrieved from Passport GMID database.
- (2020, March). Apparel and Footwear Specialist Retailers in Canada. Country Report. Passport. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- (2018, April). What’s Working in Clothing and Apparel. WARC Category Intelligence. Retrieved from WARC: World Advertising Resource Centre database.
- Chauhan, Annika. (2019, September). US, Clothing & fashion retail Ad/Sales ratio. WARC Data Points. Retrieved from WARC: World Advertising Resource Centre database.
- (2018). The New Retail Playing Fields. Kantar Consulting, London. Retrieved from WARC: World Advertising Resource Centre database.
- Ruegger, Andrew. (2018). How Online Search Data Can Improve Offline Retail Results. WARC. Retrieved from WARC: World Advertising Resource Centre database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.