Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
- Global ultra mobile devices (UMD) industry: Global ultra mobile devices (UMD) market to reach $241. 2 billion by 2027. amid the COVID-19 crisis, the global market for ultra mobile devices (UMD) estimated at US$174. 5 billion in the year 2020, is projected to reach a revised size of US$241. (2020, Nov 04). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
- Canada consumer & retail report - Q4 2020. (2020). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection. Retrieved from ABI/INFORM Collection.
- Canada information technology report - Q4 2020. (2020). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection. Retrieved from ABI/INFORM Collection.
- The global market for electronics recycling is projected to reach US$59.7 billion by 2025: Driven by tightening recycling norms against the backdrop of rapid technology and replacement cycles of electronic products and the resulting rise in e-waste generation. currently, e-waste poses the biggest risk to the environment and health with lead, cadmium, chromium, brominated flame retardants and polychlorinated biphenyls representing the toxic materials found in e-waste. (2020, Oct 28). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
- The global market for wearable electronics is projected to reach US$61.4 billion by 2025: Driven by the availability of inexpensive sensors, miniaturized yet powerful microchips and processors, low-power lighter electronic components, evolving app ecosystem and the resulting expansion of applications addressed by wearable products and services. (2020, Sep 09). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
- Mitchell, K. (2019). That’s the big question for 2019. TWICE: This Week in Consumer Electronics, 34(3), N.PAG.
- Miller, R. K., & Washington, K. (2015). PART III: ANALYSES: Chapter 21: CONSUMER ELECTRONICS: 21.2 Marketshare Leaders. Retail Business Market Research Handbook, 98. Retrieved from Business Source Complete database.
- Miller, R. K., & Washington, K. (2015). PART III: ANALYSES: Chapter 21: CONSUMER ELECTRONICS: 21.4 Market Forecast. Retail Business Market Research Handbook, 99–100. Retrieved from Business Source Complete database.
- Miller, R. K., & Washington, K. (2015). PART III: ANALYSES: Chapter 21: CONSUMER ELECTRONICS: 21.5 Market Resources. Retail Business Market Research Handbook, 100. Retrieved from Business Source Complete database.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- eMarketer. (2020, September). US Retail Ecommerce Sales, by Product Category. Retrieved from eMarketer database.
- eMarketer. (2020, September). US Retail Sales, by Product Category. Retrieved from eMarketer database.
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Daly, J. (2020, November). US Industry (NAICS) Report 44311: Consumer Electronics Stores in the US. Retrieved from IBISWorld Industry Reports.
- Gonzales, E. (2020, June). Canada Industry (NAICS) Report 44314CA: Consumer Electronics Stores in Canada. Retrieved from IBISWorld Industry Reports.
- Gonzales, E. (2020, May). Canada Industry (NAICS) Report 81121CA: Electronic & Computer Repair Services in Canada. Retrieved from IBISWorld Industry Reports
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2020, June). Appliances & Electronics: United States. Retrieved from Marketresearch.com Academic.
- Freedonia Focus Reports. (2020, June). E-Commerce: United States. Retrieved from Marketresearch.com Academic.
Mergent Online
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.
Statista
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats. Some basic content available for free.
- (2020, August). Consumer Electronics Report 2020. Statista Consumer Market Outlook. Statista. Retrieved from Statista database.
- (2019, April). Sales of the leading 10 consumer electronics retailers in North America from 2010 to 2018 (in billion U.S. dollars). Dealerscope. Retrieved from Statista database.