Find Competitive Info

Updated: February 1, 2016

Do you need to:

  • Gather and analyze competitive information?
  • Define your competitive edge?
  • Use benchmarking tools to create your financial analysis?
  • Find competitor information for your own organizational plan?

The resources in this section can help you answer these questions:

  • Who are my direct or indirect competitors? Where are they located?
  • Who are the leading franchisors and what can I learn about them?
  • What are my competitors’ strengths and weaknesses and how can I add unique value?

Make a note of all the questions you're hoping to answer.