Market Share & Size

Published: Mar 24, 2016
Last Updated: May 13, 2016
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Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Coco taps; coco taps launches organic certified tapped coconuts in retail health markets. (2016). Economics Week, , 341.

"Coco Taps, a coconut water beverage system company, announced that it received an organic certification for its fresh coconuts from California Certified Organic Farmers (CCOF), the leading organic certifier in North America. Coco Taps is the first beverage company in history to sell tapped, resealable unpasteurized water, directly from the coconut, that is certified organic."

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies.  Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Hodnett, Cindy. 2016. "Upholstery players pull out all the stops." Furniture/Today 40, no. 33: 134-136.

"The article discusses the product marketing strategies employed by upholstery at High Point Market, a trade show of the furniture industry, held in High Point, North Carolina in April 2016. It presents the views of Jeff Scheffer, chief executive officer (CEO) of Universal Furniture, for the same. It also informs about the upholstery line from Universal including the Palmer sectional, the Corbin chair and the Brownwyn sofa."


How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Furniture Shoppers Head In-Store to Decorate: Furniture and home furnishings shoppers still rely on stores

"Digital is having an impact on the furniture and
 home goods category, but shoppers are still very store-centric. In a PricewaterhouseCoopers (PwC) survey from September 2014, the leading research-to-purchase path for US internet users shopping for furniture and homewares was store-only, cited by 44%."

Market Share Reporter

Annual compilation of international market share data on selected companies, products, and services. Helpful tip: Use the back-of-book indexes to look up products, services, brands, and companies. If you are searching for information specific to a certain country, be sure to check the table title.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases, use 'by title' if you already know the name. Otherwise, you can use the list 'by subject' to find starting places for doing market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Try Primary Research

Try Primary Research

The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:

  • Advertising, blogs and sales brochures
  • Your personal network and employees
  • Direct observation and interviews