The resources listed in this section will help you identify population characteristics, and help you develop your customer profile. This research will also help you identify geographic areas where the largest number of your potential customers live. This can be very useful when determining a location for your business, and also when formulating your marketing strategy. Don't forget that trade associations and trade journals collect information about customers and can be great information sources for this area of your research.
Community Information Database (CID) - Government of Canada’s Rural Secretariat
The Community Information Database (CID) is a free internet-based resource that provides access to socio-economic and demographic data for all communities across Canada. Sample data includes: population, education, income, employment, families, and much more. The CID also includes an interactive map for displaying and accessing data. Learn more in the FAQs and the Community Information Database (CID) Tutorials
2017 Canadian Household Spending - Statistics Canada
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers.
This table provides statistical information about household expenditures by Canadians broken down into a variety of categories. You can refine the table by region. You can view the full list of data tables from the 2016 census here.
Census Profile - Statistics Canada
Provides Canadian community profiles from the latest Census of Canada. These profiles are very useful for comparing statistics on different municipalities or regional districts. Includes details on family characteristics, primary language, mobility, educational attainment, marital status, labour force activity, earnings, and mode of transportation to work.
Find latest data from the 2016 Census
Market Research Handbook - Statistics Canada
A comprehensive source of socio-economic statistics. Data includes profiles of key industries, including the small business sector, as well as of consumers in all the provinces and in 45 major cities across Canada. Also includes information on international trade data, households, families, and selected economic indicators. The Market Research Handbook was published annually until 2008 but is now discontinued. A copy of the 2008 version in PDF format is available on their website.
Socio-Economic Profiles - BC Stats
The socio-economic profiles consist of charts and tables for the various regional districts, health areas, college regions and school districts. Each region contains a map, demographic profile, economic hardship, labour market structure, education concerns, crime, health problems, children at risk, and youth at risk. The profiles are presented in a format that allows comparison to other regions in the province and to BC overall.
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Provides access to detailed Canadian demographic information including population, income, and spending levels by province, city, or postal code. PCensus can also generate custom reports using Census data. Contact Vancouver Public Library or your local research library to obtain access.