Find Customer Info

Published: Mar 24, 2016
Last Updated: Aug 22, 2018
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Conduct Your Customer Research

  • Create your customer analysis
  • Identify your target customers
  • Demonstrate how your products and services satisfy your customers' needs


  • Who is going to buy my services (e.g., homeowners, or...)?
  • What is the future outlook of my target market (e.g. organic produce forecast)?
  • What do people spend on sustainable or green goods and services?
  • What to people spend on my product (e.g. food, furniture, cleaning services, etc.) 
  • What is demographic data and how can it help me research my customers?

Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist. For more help, check out our guide to business research basics.