Find Customer Info

Published: Mar 12, 2012
Last Updated: Jun 27, 2016
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Do you need to:

  • Research your customer analysis?
  • Identify your target customers?
  • Demonstrate how your products and services satisfy your customers' needs?

The resources in this section can help you answer these questions:

  • Who is going to buy my services? Should I market to individuals, other businesses, or both?
  • What is the future outlook of my target market (e.g., high technology sector forecast)?
  • What do companies spend on technology?
  • What do Canadian consumers and households spend on technology products?
  • What is demographic data and how can it help me research my customers? 

Make a note of all the questions you're hoping to answer.