Published: September 22, 2017
Updated: November 18, 2021
Conduct Your Customer Research
- Create your customer analysis
- Identify your target customers
- Demonstrate how your products and services satisfy your customers' needs
Checklist
- Who is going to use or receive my services?
- What is the future outlook of my target market (developing issues?)
- What do people donate towards specific charities / nonprofits?
- What is demographic data and how can it help me research my customers?
- How can I effectively spread a message to stakeholders?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist. For more help, check out our guide to business research basics.