Market Share & Size

Published: June 11, 2025
Updated: June 17, 2025

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Kennedy, A. (2025). Real Estate. Real Estate (Salem Press), 1–5.
  • Schmidt, N., & Xiong Jun Goon. (2025). CFRA Industry Surveys: Real Estate Investment Trusts. Industry Survey - Real Estate Investment Trusts, 1–67.
  • MarketLine Industry Profile: Real Estate in Canada. (2025). Real Estate Industry Profile: Canada, 1–44.
  • MarketLine Industry Profile: Real Estate in United States. (2025). Real Estate Industry Profile: United States, 1–47.
  • Barnes Reports: Offices of Real Estate Appraisers Industry (NAICS 53132). (2025). United States Offices of Real Estate Appraisers Industry Report, 1–205.
  • Barnes Reports: Other Real Estate Activities Industry (NAICS 53139). (2025). United States Other Real Estate Activities Industry Report, 1–205.
  • MarketLine Industry Profile: Real Estate in Canada. (2024). Real Estate Industry Profile: Canada, 1–44.
  • Altstedter, A. (2023). Canada’s Banking Regulator Leaves Mortgage Stress Test Unchanged. Bloomberg.Com, N.PAG.
  • Altstedter, A. (2023). Bank Watchdog Keeps Rule That’s Slowing Canada’s Mortgage Market. Bloomberg.Com, N.PAG.
  • Decloet, D., & Duarte, E. (2023). Canada Keeps Bank Capital Requirements Steady as Economy Weakens. Bloomberg.Com, N.PAG.
  • MarketLine Industry Profile: Real Estate in Canada. (2023). Real Estate Industry Profile: Canada, 1–43.
  • MarketLine Industry Profile: Real Estate in Canada. (2021). Real Estate Industry Profile: Canada, 1–46.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Ristoff, J. (2025, May). Real Estate and Rental and Leasing in the US (US 53). Retrieved from IBISWorld database.
  • Ristoff, J. (2025, Apr). Real Estate Sales & Brokerage in the US (US 53121). Retrieved from IBISWorld database.
  • Ristoff, J. (2025, Mar). Real Estate Sales & Brokerage in Canada (Canada 53121CA). Retrieved from IBISWorld database.
  • Ristoff, J. (2025, Mar). Property Management in Canada (Canada 53131CA). Retrieved from IBISWorld database.
  • Ristoff, J. (2025, Mar). Real Estate Asset Management & Consluting in US (US 53139). Retrieved from IBISWorld database.
  • Ristoff, J. (2025, Feb). Apartment Rental in Canada (Canada 53111CA). Retrieved from IBISWorld database.
  • Ristoff, J. (2024, Oct). Real Estate Asset Management & Consulting in Canada (Canada 53139CA). Retrieved from IBISWorld database.
  • Ristoff, J. (2024, Sept). Real Estate Investment Trusts in Canada (Canada 52593CA). Retrieved from IBISWorld database.
  • Al Bari, S. (2023, Oct). Real Estate Appraisals in Canada (Canada 53132CA). Retrieved from IBISWorld database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2023, Dec). Real Estate: United States. Retrieved from MarkeResearch.com Academic.
  • Freedonia Focus Reports. (2020, Oct). Real Estate: United States. Retrieved from MarkeResearch.com Academic.

Mergent Market Access

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.