Survey of Household Spending - Statistics Canada
Raw data in table form from the Survey of Household Spending (SHS). This general resource provides information on household spending by demographics. Report includes detailed information on Canadian spending patterns, household equipment, and housing conditions. Also includes the ability to view data from British Columbia only; click on "Add/Remove Data".
- The average household expenditure on Education expenses by province or in Canada as a whole. Compare changes over last few years.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Vividata (formerly "Print Measurement Bureau")
Includes information on Canadians' usage of over 3500 products and services. Information includes demographics, attitudes, media consumption, retail outlets, frequency of usage and brands used. UBC affiliates and in-person library patrons can learn more about the resource here.
- PMB Category Reports - PMB 2011 Spring Study. Information on the personal preferences of Canadians with regard to Education. Check for relevant data under the Personal Characteristics - Education heading.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Simba Information. (2011). PreK-12 School Improvement Opportunities 2011.
- Simba Information Reports. (2015). K-12 Enrollment by Subject 2015-2016 School Year.
- Simba Information Reports. (2012). The Complete K-12 Report: Market Facts and Segment Analyses 2012.
Sometimes it can be useful when researching consumer behaviour and other marketing topics with psychological dimensions to consult article databases in that research area. This is an online guide to print and online resources about psychology in the UBC Library collection. UBC affiliates will have access to all the resources listed.
- Sense, F., Behrens, F., Meijer, R. R., & van Rijn, H. (2016). An individual's rate of forgetting is stable over time but differs across materials. Topics In Cognitive Science, 8(1), 305-321.Retrieved from PsycINFO online.
"Even though most theories of human declarative memory assume a single underlying rate of forgetting, we show that, in practice, it makes sense to assume different materials are forgotten at different rates. If a computerized, adaptive fact‐learning system allowed different rates of forgetting for different materials, it could adapt to individual learners more readily."
- DeLiema, D. J. (2016). The interpersonal organization of failure and knowledge in mathematics tutoring. Dissertation Abstracts International Section A, 76. Retrieved from PsycINFO online.
The ideas students have about what causes math failure are known to impact their motivation. This dissertation throws light on how attributions of failure are negotiated during math tutoring at a non-profit STEM-based after-school program.
Public Opinion Polls
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers