Find Competitive Info

Published: Jul 4, 2011
Last Updated: Feb 1, 2016
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Do you need to:

  • Gather and analyze competitive information?
  • Define your competitive edge?
  • Use benchmarking tools to create your financial analysis?
  • Find competitor information for your own organizational plan?

The resources in this section can help you answer these questions:

  • Who are my direct or indirect competitors? Where are they located?
  • Who are the leading companies in the wholesaling industry and what can I learn about them (e.g., what were their revenues)?
  • Are any of my competitors publicly traded and would their financial filings help me plan my own business?
  • What are my competitors’ strengths and weaknesses and how can I add unique value?

Make a note of all the questions you're hoping to answer.