Electronics and Technology Manufacturing Guide
Electronics and Technology Manufacturing GuideWelcome to the Electronics and Technology Manufacturing Guide
What is the Electronics and Technology Manufacturing Industry?
Use the navigation to explore four sections designed to help you focus your secondary market research.
- Getting Started has introductory materials like how-to books, sample business plans and general start-up information
- Industry Info has sources outlining the current status, outlook, and trends for your particular industry or sector and more
- Competitive Info has sources for outlining your competitive market, including strategies for identifying potential competitors and/or partners and market share
- Customer Info has sources that will help you develop your market analysis and learn about the demographics of your target market and your customers' need
This guide will not only help you to become more efficient with your research time but it will also save you money by directing you to reputable sources to learn about your market. But first, take a deep breath because secondary market research is a journey and it will require work. The definition of a market can vary from a broad industry to a specific market niche. Also, the geographic scope of your market may vary across a municipality, a region, a country or the globe. In new or emerging markets there may be very little information or data published so you will have to dig and possibly look at comparable, more established markets. This guide will help you to organize your work and prioritize your research questions. We aim to save you time by directing you to the information you can use to make better business decisions. Feel free to jump into whatever section is most applicable to your business goals now.
Related Guides
Getting Started
Getting StartedStart Right
- Read books related to your industry and business planning
- Review sample business plans for ideas
- Find capital
Checklist
- What does a comparable business or marketing plan look like?
- Are there books about running a business in this industry?
- What funding or financing opportunities might be available to me?
Find Books
Find BooksNeed Inspiration? Pick Up A Book!
This section will introduce several "how-to" books on business to help you get started with your research. These books will primarily introduce you to business plan writing. These books will also introduce general business types such as retail and service business models.
Find Books Using Relevant Subject Headings
- Electronics and Technology Manufacturing – Management
- Electronics Production --Management
- Technology Design
- Computer Products
- Telecommunication Products
- Electronics Retail
- Consumer Electronics
Google Books
Google Books is a search feature offered by Google. It enables users to search the full text of approximately 10 million books that Google has scanned and stored in its digital database. It also offers previews of books that are currently still in print.
Worldcat
A global catalogue of library collections from various libraries around the world. You can search for books on business planning, new enterprises, start-ups, or your specific industry. You can search for all the locations with copies of a specific item, and then locate the item in a nearby library. In Worldcat, you can also view research articles and other digital content directly online.
illume
A search portal to BC's post-secondary and public library collections (93 libraries).
Find Business Plan
Find Business PlanIn the page below you will find examples of successful business plans. Researching your business plan can be a very time-consuming experience, but it is an essential and worthwhile investment. Your business plan will become your most important day to day operating tool. The information resources and strategies in this guide will help you create an effective plan and increase your chances for business success.
Review Sample Plans for Ideas
Most books about starting a business will include examples of business plans, as well as business planning templates. In addition to books, online business resources frequently include sample business plans. Here are a few to get you started.
Business Plans
Bplans.com
This site offers a selection of free sample business plans, as well as articles on business planning. Bplans.com also sells business planning software.
- Tracking Device Maker Business Plan - RQM Technologies
- Electronic Engineering Business Plan - Rosafarbenes Nilpferd & Sons Engineering, Inc.
- Electronics Manufacturing Business Plan - Safe Current
Business Plans Handbook, Gale Publishing
This is a database of actual business plans written by North American entrepreneurs seeking financing for their businesses. Includes examples of many start-up business ideas. Access is available through many BC public libraries, made possible by a generous donation from the Sutherland Foundation. Affiliates of UBC can start here.
-
Craft, Donna. Display Technology Company. (2000). Business Plans Handbook (Volume 7). Retrieved from Business Plans Handbook database.
Marketing Plans
Marketing Plan Outline from Government of Canada |This Government of Canada page reviews the components of a marketing plan and why a marketing plan is necessary for your small business.
BDC Marketing Plan Template | This comprehensive marketing plan template from BDC is for Canadian entrepreneurs specifically and includes all the important sections of a marketing plan, including an executive summary, identification of your target customer, and how you'll measure your sales.
Small Business BC - How to Write a Marketing Plan
This guide shows you how to develop a marketing plan that includes details like how you intend to meet your customers’ needs and communicate the benefits of your products or services to them. When making any decisions about market positioning, pricing, promotions, and sales, your customers should always be top of mind.
Find Capital
Find CapitalIn this section you will find links to information on funding for your business. No business can function without money to pay for overhead expenses and production or product costs. It is also unusual for a business founder to have the capital to fully fund their business. The sources in this section will help you consider the best source of funding for your business.
Suggestions for Obtaining Capital
With proper planning and a few resources to guide you on your way, identifying and securing capital to start and grow your business becomes a much smoother and gentler process.
There are several ways to secure the capital needed to fund your business:
- Government Funding: This is money that the government gives you to fund your business, based on your application to the funding grant. There are other types of government assistance you might wish to explore here: Business Grants and Financing.
- Personal Savings: This involves saving your money from your current employment to invest in your business.
- Personal Loans: This option means using your personal credit to secure a loan or using your personal credit card for business expenses.
- Crowdfunding/Micro-Lending: Crowdfunding and micro-lending are both alternative ways of raising capital that involve having large groups of people pre-buy your product before it is launched or loan you small amounts that you can then use to finance your business.
- Private Financing/Equity Financing: This types of financing come in the form of loans from banks or individuals. It is obtained through your business’ credit availability or through providing equity in your business in exchange for money. This financing involves going into debt or giving up some control of your business.
Need More?
Check out this page in the Learn Business Basics section of our site to review a growing list of different ways to raise capital for Canadian businesses. It has many funding resources to explore that fall into the categories above, and well as sections with opportunities specifically for Indigenous, women, and youth entrepreneurs, as well as regional funding opportunities.
Below, we have some resources that can help you find funding options for your business:
Find Industry Info
Find Industry InfoConduct Your Industry Research
- Find information specific to your industry to help you succeed
- Write your industry overview
- Start your market analysis
Checklist
- What are NAICS or SIC codes for the co-op industry?
- What are the risks, trends, opportunities and outlooks for the co-op industry?
- What is the forecast for the Canadian co-op industry?What trade associations, magazines, agencies and websites are connected with the co-op industry?
- Have there been regulatory or technological changes in the co-op industry that could affect my business?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.
Industry Codes
Industry CodesThe North American Industry Classification System (NAICS)
At the start of your research, it may not be clear what specific industry you should be examining. A good strategy is to find out if your business idea is classified in an industrial classification system. These systems organize industries by assigning them a numeric code. The most commonly used system is the North American Industry Classification System (NAICS). Once you know your Industry Classification Code you can use this number to:
- Find industry-specific statistics on government websites or in library databases
- Generate lists of competitors in company directories
Another common classification system is the Standard Industry Code (SIC). NAICS have mostly replaced the SIC, but the SIC is still used by some commercial databases. Finding and using these classification systems to effectively search can be tricky, so don't hesitate to ask a librarian for help.
Try These
Type | Code | Description |
---|---|---|
NAICS | 334 | Computer and Electronic Product Manufacturing |
NAICS | 334110 | Computer & Peripheral Equipment Manufacturing |
NAICS | 334111 | Electronic Computer Manufacturing |
NAICS | 3342 | Communications Equipment Manufacturing |
NAICS | 3344 | Semiconductor and Other Electronic Component Manufacturing |
NAICS | 334419 | Other Electronic Component Manufacturing |
NAICS | 541512 | Computer Systems Design Services |
NAICS | 423690 | Other Electronic Parts and Equipment Merchant Wholesalers |
Search or browse all NAICS or SIC codes on the NAICS Association website. Some NAICS codes are different in Canada — you can search by keyword or browse Canadian NAICS codes at Statistics Canada or Canadian Industry Statistics. To search for a SIC code using a NAICS code and vice versa, use the NAICS & SIC Crosswalks.
For more information about planning your industry research, including identifying your industry codes, check out the video tutorial for Module 3: Planning Your Industry Research.
Library Databases
Library DatabasesThe Expensive World Of Business Information
Believe it or not, you cannot find everything on Google! Have you ever done an online search and found the perfect industry report only to find that it costs over $5,000? Did you know that libraries pay for many expensive databases that could be helpful in your secondary market research?
Search engines like Google can only provide direct access to freely available information. Most of the web, including business information, lives in databases behind expensive paywalls. This paywall-protected section of the Internet is known as the deep web. Fortunately, some libraries pay to subscribe to databases so they can provide free access to their patrons — and many business databases can contain useful information such as articles, market research, and company reports.
There are several strategies you can use to access relevant business information on the deep web. First, we urge you to look up what business resources your local public or academic library can provide access to. Each database has its own arrangement, with unique interfaces and search features. It helps to know the structure and search terms of the specific database you are working with in order to retrieve effective results.
Also, it is important to know that library databases are restricted by specific usage agreements. It can help to consult with a librarian if you have trouble navigating a specific database. They may also be able to help you find comparable information elsewhere. Libraries with robust business collections might have useful e-books, directories and trade journals. As you conduct your secondary market research you will likely need to consult both free and deep web resources.
For more information about how and why to use business databases, check out our video tutorial, Module Four: Conducting Your Industry Research.
Business Resources at Academic Libraries
Colleges and Universities with business programs will have useful business collections you may be able to get access to through their academic library. Often these academic libraries can provide the general public with access to their collections, which include electronic resources like databases and e-books. For example, they could have alumni or community cards, and can provide temporary "guest" passes in certain situations. Contact your local college or university library to see what they can provide. Please note: you probably will not get access to their electronic resources with remote access.
Databases For Industry Research
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Provincial Library Database Partners
How to access: Check out the database list and note the License Participants to find out which institutions have access. Otherwise, contact your local post-secondary library to see what they offer.
BC Electronic Library Network (ELN) Research Databases
ELN licenses databases with partner academic libraries. These include LexisNexis, Canadian Newsstream, Hoovers, CBCA Business, ABI/INFORM Complete and others that may be of interest to business researchers.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
- Canada information technology report - Q4 2020. (2020). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection. Retrieved from ABI/INFORM Collection database.
- Global flexible electronics industry: Global flexible electronics market to reach $22. 6 billion by 2027. Amid the COVID-19 crisis, the global market for flexible electronics estimated at US$7. 5 billion in the year 2020, is projected to reach a revised size of US$22. (2020, Oct 28). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
- The global market for electronics recycling is projected to reach US$59.7 billion by 2025: Driven by tightening recycling norms against the backdrop of rapid technology and replacement cycles of electronic products and the resulting rise in e-waste generation. currently, e-waste poses the biggest risk to the environment and health with lead, cadmium, chromium, brominated flame retardants and polychlorinated biphenyls representing the toxic materials found in e-waste. (2020, Oct 28). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
- Global flexible electronics industry: Global flexible electronics market to reach $22. 6 billion by 2027.Amid the COVID-19 crisis, the global market for flexible electronics estimated at US$7. 5 billion in the year 2020, is projected to reach a revised size of US$22. (2020, Oct 28). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
- 5G chipset market to be worth $23.5 billion by 2027 -exclusive report covering pre and post COVID-19 market analysis by meticulous research®: 5G chipset market by application (automotive & transportation, smart factories, smart cities), by chipset type, by frequency, by processing node, by deployment type, by vertical, and geography – global forecast to 2027. (2020, Sep 30). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
BCC Research Centre
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.
- Global 5G Chipset Market. (2019 July). BCC Research. Retrieved from BCC Research database.
- Minimum Patent Protection Requirements and How to Best Protect your IP. (2020, January). BCC Research. Retrieved from BCC Research database.
- Rajaram, S. (2020, October). Electronics Contract Manufacturing and Design Services: The Global Market. Retrieved from BCC Research database.
- Printed Circuit Boards: Technologies and Global Markets. (2018, October). Retrieved from BCC Research database.
- Electrical and Electronics Manufacturing Market Global Briefing 2020: Covid 19 Impact and Recovery. (2020, June). Retrieved from BCC Research database.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
- Samiljan, T. (2020). The Future of Tech — Five Trends That Could Change Your Life. Newsweek Global, 174(3), 20–25.
- Minhas, N. M., Petersen, K., Börstler, J., & Wnuk, K. (2020). Regression testing for large-scale embedded software development – Exploring the state of practice. Information & Software Technology, 120, N.PAG. https://doi.org/10.1016/j.infsof.2019.106254
- Avnet, Inc. SWOT Analysis. (2020). Avnet, Inc. SWOT Analysis, 1–7. Retrieved from Business Source Ultimate database.
- Electronics Industry News. (2015). SMT: Surface Mount Technology, 30(7), 50. Retrieved from Business Source Ultimate database.
- Barnes Reports: (NAICS 334111): Electronic Computer Manufacturing Industry. (2020). United States Electronic Computer Manufacturing Industry Report, 1–196. Retrieved from Business Source Ultimate database.
Business Market Research Collection (Proquest)
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Business Market Research Collection brings together four sources to help students more easily conduct the research they need to produce business plans, marketing plans, startup plans, market growth analysis, and strategic and financial plans. Includes access to: Hoover's Company Profiles, OxResearch, Barnes Reports, and the older Snapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008.
- Wireless telecommunications equipment manufacturing - quarterly update 10/26/2020. (2020). Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection. Retrieved from Business Market Research Collection database.
- IBM Canada limited. (2020). Fort Mill: Mergent. Retrieved from Business Market Research Collection database. Retrieved from Business Market Research Collection database.
- Evans consoles corporation. (2020). Fort Mill: Mergent. Retrieved from Business Market Research Collection. Retrieved from Business Market Research Collection database.
- SMTC corporation. (2020). Fort Mill: Mergent. Retrieved from Business Market Research Collection Collection. Retrieved from Business Market Research Collection database.
First Research Industry Profiles
How to access: If you are a UBC student, staff, or faculty you can access many of these reports through ABI/INFORM and/or Business Market Research Collection (Proquest).
Covers over 900 industry segments. Updated on a quarterly basis, these industry profiles contain critical analysis, statistics and forecasts to help you engage key prospects, coach key clients, and deepen customer relationships. You can search for reports by NAICS, SIC or keyword or browse by category.
- Personal computer manufacturing - quarterly update 2/17/2020. (2020). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
- Wireless telecommunications equipment manufacturing - quarterly update 5/27/2019. (2019). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
- Semiconductor & other electronic component manufacturing - quarterly update 5/27/2019. (2019). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
- Computer peripheral equipment manufacturing - quarterly update 5/27/2019. (2019). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
- Audio & video equipment manufacturing - quarterly update 5/20/2019. (2019). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
- Computer manufacturing - quarterly update 5/13/2019. (2019). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
- Computer manufacturing - quarterly update 10/26/2020. (2020). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles database.
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Patel, Kush. (2020, January). Semiconductor & Circuit Manufacturing in the US. US Industry (NAICS) Report 33441A. Retrieved from IBIS World Industry Reports database.
- Sullivan, Brendan. (2019, June). Computer & Packaged Software Wholesaling in Canada. IBISWorld Canada Industry (NAICS) Report 41731CA. Retrieved from IBIS World Industry Reports database.
- Mieles, Carlos. (2020, January). Global Semiconductor & Electronic Parts Manufacturing. IBISWorld Global Industry Report C2524-GL. Retrieved from IBIS World Industry Reports database.
- Mieles, Carlos. (2019, July). Semiconductor & Other Electronic Component Manufacturing in Canada. Canada Industry (NAICS) Report 33441 CA. Retrieved from IBIS World Industry Reports database.
- Buchko, Matthew. (2020, August). Electrical Equipment Wholesaling in Canada. Canada Industry (NAICS) Report 41611CA. Retrieved from IBIS World Industry Reports database.
- McGrath, Shawn. (2020, May). Electronic Part & Equipment Wholesaling in Canada. Canada Industry iExpert Summaries Report 41732CA. Retrieved from IBIS World Industry Reports database.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Kalorama Information. (2019, September). Internet of Things (IoT) in Healthcare. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2019, June). Insulated Wire & Cable: United States. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2018, April). Electronic Components: United States. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2018, July). Manufacturing: United States. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2018, June). Computers & Peripherals: United States. Retrieved from MarketResearch.com Academic database.
Mergent Online
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.
Statista
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats. Some basic content available for free.
- Alsop, Thomas. (2020, October 19). High tech commodities sourced from COVID-19 quarantined areas in China March 2020. Statista. Retrieved from Statista database.
- Wagner, I. (2018, July 24). Value of U.S. electronic component manufacturers' inventories as of December 2016, by stage of fabrication(in million U.S. dollars). Statista. Retrieved from Statista database.
- Sanchez Garcia, Oliver Silveti. (2020, August 20). Industry revenue of “Semiconductor and other electronic component manufacturing” in Canada 2012-2024. Retrieved from Statista database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- (2014). Adstats: Information Technology (IT) adspend. WARC. Retrieved from WARC: World Advertising Research Center database.
- Whiteside, Stephen. (2020). Apple lays out best practices for consumer data privacy. WARC. Retrieved from WARC: World Advertising Research Center database.
Newspapers and News Sources - UBC Library Research Guide
How to access: The guide can be viewed through the link below. Individual resources and databases will have different access requirements.
UBC Library has an excellent collection of current and historical newspapers from B.C., Canada, and around the world. UBC affiliates will have access to these resources.
Government Websites
Government WebsitesIn this section we have gathered some of the most reliable freely available online government and employment websites for you to use in your research.
Canadian Websites
BC Stats | Current reports and statistics from British Columbia's central statistical agency including labour market information, economic statistics and bankruptcies. Start by searching their Industry section and narrowing by industry type or go to the Business, Industry & Trade page to skim all the different business-related topics.
Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.
Canadian Industry Statistics (CIS) - Industry Canada | CIS analyses industry data on many economic indicators using the most recent data from Statistics Canada. CIS looks at industry trends and financial information, such as GDP, Labour Productivity, Manufacturing and Trade data.
- Computer and Electronic Product Manufacturing - 334
- Computer and Peripheral Equipment Manufacturing - 3341
- Communications Equipment Manufacturing - 3342
- Semiconductor and Other Electronic Component Manufacturing - 3344
Innovation, Science, and Economic Development Canada
Provides market research, industry statistics, licensing information for intellectual property, and information about doing business internationally. The Industry Canada site features interactive applications such as customizable trade reports, cost calculators, and online business planning guides. You can also search broad Canadian industry statistics.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.
- Clean technology use by industry and enterprise size
- Use of advanced or emerging technologies by industry and enterprise size
- Computers, peripherals and software price indexes, September 2020
WorkBC | Find current employment outlooks, labour market information, relevant links, and a geographic representation of the BC workforce. Start by searching your Industry Profile.
- Diversity & Inclusion in the BC Tech Sector – 2017 Report
- Industry Profile: Professional, Scientific, and Technical Services
US & International Websites
Small Business Administration: Free Small Business Data
This site is created and managed by the US Small Business Administration (SBA) and provides a list of free sources of information that you can use to obtain data about markets in the US.
Industry News
Industry NewsIn this section we have gathered some of the most popular information sources, such as trade journals, magazines, blogs, and association websites. Industry information is always changing. For the latest news, current issues and popular opinions, try following one or more of these sources. In addition, interacting with the websites that provide this information through commenting and asking questions may also provide you with more information.
Associations
Trade associations often publish free industry newsletters that are excellent sources of information for your business plan. Such newsletters often have articles that cover in-depth topics on business management, manufacturing practices, how-tos, and current industry news.
- Aerospace Industries Association of Canada
- Accelerate Okanagan Technology Association
- ACETECH
- Applied Science Technologists and Technicians of BC (ASTTBC)
- Association of Professional Engineers and Geoscientists of BC
- BCNET (builds and maintains high-performance networks)
- BC Technology Industry Association
- Canadian Advanced Technology Alliance (CATA)
- Canadian Federation of Independent Business (CFIB)
- Canadian Information Processing Society (CIPS)
- Canadian Manufacturers and Exporters (CME)
- DigiBC: The Digital Media and Wireless Association of BC
- LifeSciences British Columbia
- Society for Canadian Women in Science and Technology (SCWIST)
- Society for Technical Communication (STC) Canada; West Coast Chapter
- Vancouver Island Advanced Technology Centre (VIATeC)
- Women in Communications and Technology
TIP: Use ASAE Gateway to Associations Directory to search for an association by name, interest area, or international geographic location (including Canada and BC). You can also search using a combination of various fields.
Magazines & Trade Journals
Trade journals (often called magazines or trade publications) can be very useful in helping you find current articles relating to business research. Contact your local research library to determine which trade journal subscriptions they have. There are also free trade publications that you can access online.
BC Tech | BCTech is a key source of local information, where you can find B.C. high-tech companies and their major suppliers all in one place. The editorial stories cover the tech sector, with industry-focused features as well as profiles of high-tech leaders and pioneers.
BIV Book of Lists | Top 100 high-tech companies in B.C. Contact your local library to see if they have a copy!
EDN | Electronics, Design, Strategy News is an American publication that covers hot topics and design innovation in the electronics industry along with business strategy.
IT World Canada | Online source of in depth IT coverage addressing Canadian specific industry challenges and innovation.
LifeSciences British Columbia | LifeSciences British Columbia is the official annual publication of LifeSciences B.C., the industry association representing B.C.'s life science community. Editorial content is focused on B.C.'s diverse biotechnology sectors, from basic research to pharmaceuticals to genomics to medical devices and more.
TIP: Try searching Ulrichs Periodical Directory to develop a list of important trade publications in your industry.
Consultant & Other Websites
MarketWatch - Industry Analyzer | The Industries section contains current data on Dow Jones Industry Sectors. Aggregate data as well as company-specific data is available.
PriceWaterhouse Coopers Canada (PwC) | Global consultancy firm that produces reports on the state of various industries.
-
Start here: Technology Industry
Firsthand | A free source of industry information. Use the Industry Profiles to research growing industries and best industries by major, and Company Rankings and Profiles to find news, company information, and industry-specific sample professions. Basic monthly membership is free and offers access to blogs, discussion forums, and job listings.
TIP: As with all sources, news articles and blogs should be carefully evaluated. For information on how to evaluate your information, watch video tutorial Module Five: Using Information Responsibly.
Blogs & Forums
Informal Information Sources to Help You Stay Current
In this section we have gathered some of the most popular peer-to-peer information sources, such as blogs, discussion forums and other social media resources. Industry information is always changing - for the latest news, current issues and popular opinions - try following one or more of these sources. In addition, blogs and forums usually give you the opportunity to join the conversation, either by posting comments, questions or opinions of your own.
High Technology Blogs & Podcasts:
TradeSecrets - a blog from Nature Biotechnology
A blog from the Nature Biotechnology journal, which is a monthly journal covering the science and business of biotechnology.
Tech Crunch
TechCrunch is a group edited blog dedicated to profiling startups, particularly in the web 2.0 sector, as well as, reviewing new internet products, and breaking tech news.
Women2.0
Women2.0 aims to increase the number of female founders of technology startups. Women 2.0 enables entrepreneurs with the network, resources and knowledge to take your startup from idea to launch.
- How to Fundraise (Straight from the VC’s Mouths)
- How the Right Investors Can Make All the Difference
The Tech Entrepreneur Podcast
A selection of downloadable podcasts discussing strategies and issues facing high technology startups.
Regulations
RegulationsLearn More About Compliance Issues
When it comes to starting a business, one of the first decisions you need to make is the legal structure of your business - sole proprietorship, partnership, limited liability partnership, or limited company. You'll also need to register your business and you'll need to be aware of many municipal, provincial or federal regulations. The websites in this section will help you.
Innovation, Science and Economic Development Canada - Permits and Licenses Search
Search for the permits and licenses applicable to your industry and location to meet all federal, provincial and municipal regulations.
General Business Resources
BizPaL
This is the one-stop website to assist Canadian businesses that are just starting up, or expanding into new areas. BizPaL asks you a short series of questions about the nature and scope of your current or proposed business. Based on your answers, BizPaL provides you with a customized list of government permits and licences that you may require to operate your business. All of the information that you provide is kept anonymous, and you may save or print your results for future reference.
Canada Revenue Agency - Business
This section of the Canadian federal tax agency's website contains important taxation and documentation requirements that businesses operating in Canada must adhere to.
Small Business BC (SBBC)
SBBC is a great place to start for information on BC specific regulations and guidelines, for whatever stage you are in your business development. This is a great post on the topic.
The Province of British Columbia
Provides information on programs and resources available to small business owners in British Columbia. Includes information on taxes and industry regulations. Start with the Permits, Licences & Registrations section.
Find Competitive Info
Find Competitive InfoConduct Your Competitive Research
- Gather and analyze competitive information
- Define your competitive edge
- Use benchmarking tools to create your financial analysis
- Find competitor information for your own organizational plan
Checklist
- Who are my direct or indirect competitors? Where are they located?
- Who are the leading companies in the electronics and technology manufacturing industry and what can I learn from them (e.g., what were their revenues)?
- Are my competitors publicly traded and would their financial filings help me plan my own business?
- What are my competitors’ strengths and weaknesses and how can I add unique value?
- Has there been any news coverage on my competitors announcing a new product, marketing strategy or personnel changes that can provide insight into my business planning?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist. For more help, check out our guide to competitive analysis.
Tips on Company Research
Tips on Company ResearchCompany Research Tips
An in-depth investigation and analysis of your competition is one of the most important components of a comprehensive market analysis. A competitive analysis allows you to assess your competitors' strengths and weaknesses in the marketplace, and to implement effective strategies to improve your competitive advantage. Here are some research strategies for doing your competitive analysis:
- Company directories can be used to create lists of competitors by industry, product line, size, etc.
- Doing a company name search in a general research database is an excellent way to learn more about your competitor’s products, services, prices, and media coverage.
- If your competitors are public companies, learn more about them by reading their financials and annual reports.
- News archives provide a range of competitive information on both public and private companies.
- Patents are a good way to learn about the technical and design features of a competitor's products. You can refer to this UBC Library Research Guide, created by UBC Engineering Librarians, if you are looking for patent information. Most of the resources listed are freely available.
For information on primary and secondary market research, as well as common sources for secondary market research, watch our video tutorial Module One: Introduction To Market Research.
Finding information on public companies is considerably easier than finding information on privately-held companies. Information on public companies is readily available online, or at your local library. Another good starting point is the list of resources in the next section of this Accelerator Guide: Find Competitors. Unlike public companies, private companies are not required to file with the System for Electronic Document Analysis and Retrieval (SEDAR). Searching for private company information is considerably more difficult and will require a lot of patience, and a healthy dose of creativity.
Find Competitors
Find CompetitorsLearning About Competitors
To create a list of competitors and find basic information about them (e.g. number of employees, contact information) you will need to consult business directories. Many directories are available online for free, while others are fee-based commercial databases. You can find directories that are particular to an industry or geography. Your local library will likely have a good collection of directories that you can consult in person.
For further information about secondary market research, see our video tutorial Module Two: Secondary Market Research for Industry Analysis.
If you know of some public companies in your industry, then annual reports can provide a great deal of useful financial information including sales volume, revenue increases, and total market share. You can search the System for Electronic Document Analysis and Retrieval (SEDAR) for Canadian Company filings. If the competitor you are researching does business in the US, then you search the Security and Exchange Commissions equivalent, EDGAR, which provides free public access to corporate information including financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q. You also can find information about recent corporate events reported on Form 8-K that a company does not have to disclose to investors. You can use advanced search features to search by Standard Industry Classification (SIC) codes.
Free Business Directories
CanadaOne - Canadian Business Directory
CanadaOne has a directory of over 20,000 Canadian businesses.
Federal Corporations Data Online
Free searchable database of federally incorporated/registered companies.
Frasers
A comprehensive industrial directory and search tool, with information on products and services provided by Canadian industrial wholesalers, manufacturers, and distributors. You can search by product name, company name, or brand name.
D&B Hoovers
Provides information on 18 million US and international companies, both public and private. D&B Hoovers' reports are generated quickly, and are easy to read. A fair amount of information is provided for free, but much more is available with a paid subscription. If you know the company name or ticker symbol of any of the key players in your industry, try searching for their Hoovers records to find key information. Use the link above for free information or contact your local library to see if they provide access. Affiliates of UBC may have access.
- Try using search terms such as electronic components and electronics manufacturing.
Proprietary Business Directories
Business in Vancouver, Book of Lists
Comprehensive collection of BC business data compiled annually as the popular BIV Book of Lists. Provides data on over 1000 companies including: websites, phone numbers, e-mail addresses, top executives' names, company age, revenues, profits and much more. UBC affiliates and in-person community researchers can obtain access to a print version (here are details on how to locate it) or you can get your own online subscription.
Mergent Online
Provides access to detailed information on US and international companies. Data can be compared and exported into software applications such as Excel. Affiliates of UBC can learn more and get access.
The Blue Book of Canadian Business
Detailed profiles for over 60 Canadian corporations, including missions/values, history, operations, social responsibility and executive biographies. Also contains directory type information for 2,500 Canadian companies, a ranking of the top 500 companies and a list of the top 400 Canadian stocks. UBC affiliates and in-person community researchers can obtain access to a print version of this periodical (here are details on how to locate it at UBC in Vancouver).
Reference Canada
Provides information on more than one million businesses throughout Canada. Includes name, address, phone number, contacts, number of employees, annual sales volumes, line of business, and credit rating. Vancouver Public Library subscribes to this online directory so check with your local library about access.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Mapping Competitors
Online maps such as Google Maps or Bing Maps and popular directories such as Yelp are a fast way to locate nearby competitors, and to get a better sense of the region your business operates within. Try searching for the name of your product or industry and narrowing your results by focusing the map on a specific location, such as a city or neighborhood.
SimplyAnalytics
This is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Check your local public or academic library for access. UBC affiliates can learn more and get access.
Trade Shows
Attending trade shows is an excellent way to learn more about your competitors. Contact local associations or read trade publications to find out what trade shows are coming to your community.
Canadian Manufacturing Technology Show | A biennial trade fair for mechanical engineering. This is where the international exhibitors at the latest products and developments in the industry to a broad trade audience.
EPTECH | Brings together members of Canada's electronics industry and links them to the latest products, services and technology in a hands-on, face-to-face environment
Find Financial Benchmarks
Find Financial BenchmarksOne thing you will need to do in the financials section of your business plan is discuss how you will price your products and/or services, and how this compares to your competitors. You will need to develop a financial plan that includes your projected revenues and net income. The following resources will help you find financial information on competitors in your industry.
Free Tools For Finding Financial Info
EDGAR
Filings with the US Securities & Exchange Commission by companies listed on US exchanges. 10-K Forms include detailed information on company history, structure, financial statements, and other relevant data.
SEDAR
A collection of corporate filings that are required by securities regulators, from companies operating in Canada. This website is an excellent source for information about a company's plans, competitive environment, markets, products, and assets. SEDAR is the Canadian equivalent of EDGAR.
Finding Benchmarks & Ratios
Ratios are tools that allow you to plan and assess your company's progress over time, and to compare it to other companies in the same industry. There are diferent kinds of ratios, including operating ratios, financial ratios, performance indicators, and benchmarks.
Financial Performance Data (formerly SME Benchmarking Tool)
Tool for benchmarking your financial reports with others in your sector. Website also includes a collection of financial data and annual reports of various Canadian companies. For instructions on using the Financial Performance Data click here. To create a report using Financial Performance data click here.
TIP: Remember to search using your NAICS code (eg. 334)
Financial Performance Indicators for Canadian Business
Offers current financial ratios by industry, based on data provided by Statistics Canada. The indicators are designed to serve as financial performance benchmarks against which individual firms and industries can be compared. Affiliates of UBC, UNBC, UVic and SFU have access through Abacus Dataverse. If you are visiting, please contact your local library about access.
Proprietary Tools For Finding Financial Info
UBC Company Research Guide
This research guide was created by UBC business librarians. Follow this link to go directly to the section of the guide that features various UBC Library electronic resources that are recommended for searching for financial information on competitors, such as credit rankings, stock prices and investment analyst reports. You can explore the navigation on the right-hand side to find more recommended research sources on the general topic of company research.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Mergent Online
Provides access to detailed information on US and international companies. Data can be compared and exported into software applications such as Excel. Affiliates of UBC can learn more and get access.
Tools For Calculating Your Own Financials
- Financial Ratio Calculators - Business Development Canada
- Financial Ratios Calculator: Debt to Equity and Other Ratios - Canada One
- Business Calculators - GoForth Institute
Market Share & Size
Market Share & SizeBoth market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
- Manufacturing execution system (MES) market expected to reach US$ 18,067.9 mn by 2025, observes transparency market research: Manufacturing execution system (MES) market (process industry - oil and gas, chemical, food and beverages, pulp and paper, pharmaceutical, energy and power, water and wastewater treatment; discrete industry - automotive, aerospace and defense, electronics and electrical, medical devices, metal and mining, FMCG; component software - cloud, on-premise; services - consulting, integration, maintenance) - global industry analysis, size, share, growth, trends, and forecast 2017 - 2025. (2018, Mar 09). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
- Manufacturing predictive analytics market by component, deployment, application, and end user : Global opportunity analysis and industry forecast, 2019–2026: Manufacturing predictive analytics market by component (software and services), deployment (cloud and on-premise), application (demand forecasting, machinery inspection & maintenance, product development, supply chain management, and others), and end user (semiconductor & electronics, energy & power, pharmaceutical, automobile, heavy metal & machine manufacturing, and others): Global opportunity analysis and industry forecast, 2019–2026. (2019, Oct 29). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
- Global industry forecasts > quarterly industry forecasts > electronics and computers. (2020). Oxford: Oxford Economics Ltd. Retrieved from ABI/INFORM Collection database.
- Electronic manufacturing services market revenue to cross USD 650bn by 2026: Global Market Insights, Inc.: North America EMS market accounted for revenue share of over 20% and is predicted to expand at 6% CAGR till 2026 owing to the rising consumer preference toward the adoption for smart wearable devices and portable diagnostic systems such as FitBit. (2020, Aug 06). PR Newswire. Retrieved from ABI/INFORM Collection database.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
- Xiong, S. (2020). Personalized optimization and its implementation in computer experiments. IISE Transactions, 52(5), 528–536. https://doi.org/10.1080/24725854.2019.1630866
- Add-In Board Market Rises. (2017). Computer Graphics World, 40(5), 5. Retrieved from Business Source Ultimate database.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Ozelkan, Ediz. (2019, April). Automobile Electronics Manufacturing in Canada. IBISWorld Canada Industry Report. Retrieved from IBISWorld Industry Reports database.
- Ozelkan, Ediz. (2019, August). Global Consumer Electronics Manufacturing. IBISWorld Global Industry Report. Retrieved from IBISWorld Industry Reports database.
- Gonzales, Eddie. (2019, April). Wire & Cable Manufacturing in Canada. IBISWorld Canada Industry Report. Retrieved from IBISWorld Industry Reports database.
- Holcomb, Griffin. (2019, October). Circuit Board & Electronic Component Manufacturing in the US. IBISWorld US Industry Report. Retrieved from IBISWorld Industry Reports database.
- Mieles, Carlos. (2019, July) Semiconductor & Other Electronic Component Manufacturing in Canada. Canada Industry iExpert Summaries Report 33441CA. Retrieved from IBISWorld database.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Kalorama Information. (2019, September). Internet of Things (IoT) in Healthcare. Market Research.com Academic. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2019, June). Insulated Wire & Cable: United States. Market Research.com Academic. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2019, June). Computers & Peripherals: United States. Market Research.com Academic. Retrieved from MarketResearch.com Academic database.
- Freedonia Focus Reports. (2018, July). Manufacturing: United States. Market Research.com Academic. Retrieved from MarketResearch.com Academic database.
Mergent Online
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.
Find Customer Info
Find Customer InfoConduct Your Customer Research
- Create your customer analysis
- Identify your target customers
- Demonstrate how your products and services satisfy your customers' needs
Checklist
- Who is going to buy my services? Should I market to individuals, other businesses, or both?
- What is the future outlook of my target market?
- What do people spend on electronics and technology manufacturing?
- What is demographic data and how can it help me research my customers?
- How many people use electronics and technology manufacturing services each year in Canada and British Columbia?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.
Demographic Data
Demographic DataThe resources listed in this section will help you identify population characteristics, and help you develop your customer profile. This research will also help you identify geographic areas where the largest number of your potential customers live. This can be very useful when determining a location for your business, and also when formulating your marketing strategy. Don't forget that trade associations and trade journals collect information about customers and can be great information sources for this area of your research.
Canadian Household Spending - Statistics Canada
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers.
This table provides statistical information about household expenditures by Canadians broken down into a variety of categories. You can refine the table by region. You can view the full list of data tables here.
Census Profile - Statistics Canada
Provides Canadian community profiles from the latest Census of Canada. These profiles are very useful for comparing statistics on different municipalities or regional districts. Includes details on family characteristics, primary language, mobility, educational attainment, marital status, labour force activity, earnings, and mode of transportation to work.
Find latest data from the 2016 Census
Socio-Economic Profiles - BC Stats
The socio-economic profiles consist of charts and tables for the various regional districts, health areas, college regions and school districts. Each region contains a map, demographic profile, economic hardship, labour market structure, education concerns, crime, health problems, children at risk, and youth at risk. The profiles are presented in a format that allows comparison to other regions in the province and to BC overall.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
PCensus
Provides access to detailed Canadian demographic information including population, income, and spending levels by province, city, or postal code. PCensus can also generate custom reports using Census data. Contact Vancouver Public Library or your local research library to obtain access.
Your Target Market
Your Target MarketLibrary Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Sometimes it can be useful when researching consumer behaviour and other marketing topics with psychological dimensions to consult article databases in that research area. This is an online guide to print and online resources about psychology in the UBC Library collection. UBC affiliates will have access to all the resources listed.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
-
Browse by Topic in the Technology and Media category.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
-
Technology as a Megatrend Driver. (2018, January 29). Passport. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- Ferrera, Lamberto & Roberts-Walker, Joe. Consumer expectations in the age of voice technology. (2019, July). WARC. Retrieved from WARC: World Advertising Research Center.
- Best practices for surviving and thriving during marketing technology implementation. (2019, March). WARC. Retrieved from WARC: World Advertising Research Center.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.