Conducting Your Industry Research
This module demonstrates how to integrate a variety of tools and apply different strategies to locate reliable information.
Learning Outcome Checklist
By the end of this module, you will be able to:
Select appropriate databases
Learn about some common databases for industry research and how to search them.
Investigate search techniques to optimize your search results
Learning the best techniques to search specific databases can take some time, but will ultimately provide you with the best results.
Integrate different tools and techniques to seek relevant information
Trying various search engines and databases and applying different search terms and filters can reveal plenty of information, whether you are looking at an established or a niche industry.
Apply Your Knowledge
For More Information
- Download the transcript by clicking here. (PDF)
- UBC Library Research Guides
- UBC Small Business Accelerator Industry Guides
- UBC Popular Business Databases - At a Glance (handout)
- Research Tips