Module Four: Conducting Your Industry Research

Conducting Your Industry Research

This module demonstrates how to integrate a variety of tools and apply different strategies to locate reliable information.

Learning Outcome Checklist

By the end of this module, you will be able to:


Select appropriate databases

Learn about some common databases for industry research and how to search them.


Investigate search techniques to optimize your search results

Learning the best techniques to search specific databases can take some time, but will ultimately provide you with the best results.


Integrate different tools and techniques to seek relevant information

Trying various search engines and databases and applying different search terms and filters can reveal plenty of information, whether you are looking at an established or a niche industry.


Apply Your Knowledge


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