Genealogy Guide

Genealogy Guide

Welcome to the Genealogy Industry Guide

 

What is the Genealogy Industry?

Professional genealogists and personal historians conduct research on behalf of their clients with regard to their family history and lineages. This is often a complex process, which involves collecting various documents and historical records such as birth, death, marriage, census and court records.

Image
letters bundled, inkwell, ink pen
Photo by Joanna Kosinska on Unsplash

 

This guide can offer a launching point as you embark on your secondary market research for your business idea. Work through the questions and resources to develop strategies for accessing reliable business information as part of your planning process. While doing your own primary market research will ensure you get the exact data you need, it is usually very time consuming and expensive. Believe us -- it is well worth your time to learn how to find publicly available statistics and data first. We'll point you to as many freely available, online sources that we can find, but keep in mind that there are many resources available at your local public, college or research library. 

Guide Outline

This Accelerator Guide is organized into four sections designed to help you focus your research. Each section will highlight what goals you'll achieve, as well as questions to get you thinking about the kind of information you'll likely need. In no time you will be an expert DIY researcher! You'll need to use the menu on the left to explore each section but here is an outline you can follow.

  1. Getting Started has introductory materials like how-to books, sample business plans and general start-up information.
  2. Industry Info has sources outlining the current status, outlook, and trends for your particular industry or sector and more.
  3. Competitive Info has sources for outlining your competitive market, including potential competitors and market share.
  4. Customer Info has sources that will help you develop your market analysis and learn about the demographics of your target market and your customers' needs.

Need Other Help?

If you're looking for in-person help be sure to check out the BC Business Support Directory for help in your specific community. If this is your first time doing secondary market research you might want to follow our step-by-step Business Research Basics. In the Learn Business Basics section of this website you will find curated lists of resources on many business topics from marketing, top business planning to a wide selection of free web-based tools to help you with your business development.

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Getting Started

Getting Started

Getting Started

 

Start Right

  • Review general resources about the genealogy industry
  • Read books related to your industry and business planning
  • Review sample business plans for ideas
  • Find capital

 

Checklist

  • Are there books about running a business in this industry?
  • What does a comparable business or marketing plan look like?
  • What funding or financing opportunities might be available to me?
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Find Books

Find Books

Find Books

This section will introduce several "how-to" books on business to help you get started with your research. These books will primarily introduce you to business plan writing. These books will also introduce general business types such as retail and service business models.

Find Books Using Relevant Subject Headings

  • Genealogy. 
  • Genealogy -- Internet Resources.
  • Genealogy -- Vocational guidance.
  • Canada -- Genealogy -- Handbooks, manuals, etc.
  • Genealogy -- Law and Legislation -- Canada.
  • Historiography.
  • Business planning.
  • New business enterprises -- Management.
  • Small business -- Management.

 

Google Books 
Google Books is a search feature offered by Google. It enables users to search the full text of approximately 10 million books that Google has scanned and stored in its digital database. It also offers previews of books that are currently still in print.

Worldcat 
A global catalogue of library collections from various libraries around the world. You can search for books on business planning, new enterprises, start-ups, or your specific industry. You can search for all the locations with copies of a specific item, and then locate the item in a nearby library. In Worldcat, you can also view research articles and other digital content directly online.

 

Search for an item in libraries near you:
WorldCat.org >>

 

illume
A search portal to BC's post-secondary and public library collections (93 libraries). 

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Find Business Plans

Find Business Plans

Find Business Plans

In the page below you will find examples of successful business plans. Researching your business plan can be a very time-consuming experience, but it is an essential and worthwhile investment. Your business plan will become your most important day to day operating tool. The information resources and strategies in this guide will help you create an effective plan and increase your chances for business success.

Review Sample Plans for Ideas

Most books about starting a business will include examples of business plans, as well as business planning templates. In addition to books, online business resources frequently include sample business plans. Here are a few to get you started.

 

Business Plans

Bplans.com
This site offers a selection of free sample business plans, as well as articles on business planning. Bplans.com also sells business planning software.

Business Plans Handbook, Gale Publishing
This is a database of actual business plans written by North American entrepreneurs seeking financing for their businesses. Includes examples of many start-up business ideas. Access is available through many BC public libraries, made possible by a generous donation from the Sutherland Foundation. Affiliates of UBC can start here.

  • Greenland, Paul. (2018). Genealogy Research Business. Busss Plans Handbook (Vol. 38). Retrieved from Business Plans Handbook database.

SCORE
SCORE is a non profit association helping small businesses. Their library includes templates for business plans, SWOT analysis, financial projections and more.

Business Plans from Other Resources

 

Marketing Plans

Marketing Plan Outline from Government of Canada |This Government of Canada page reviews the components of a marketing plan and why a marketing plan is necessary for your small business. 

BDC Marketing Plan Template | This comprehensive marketing plan template from BDC is for Canadian entrepreneurs specifically and includes all the important sections of a marketing plan, including an executive summary, identification of your target customer, and how you'll measure your sales.

Small Business BC - How to Write a Marketing Plan
This guide shows you how to develop a marketing plan that includes details like how you intend to meet your customers’ needs and communicate the benefits of your products or services to them. When making any decisions about market positioning, pricing, promotions, and sales, your customers should always be top of mind.

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Find Capital

Find Capital

Find Capital

In this section you will find links to information on funding for your business. No business can function without money to pay for overhead expenses and production or product costs. It is also unusual for a business founder to have the capital to fully fund their business. The sources in this section will help you consider the best source of funding for your business.

Other Suggestions for Obtaining Capital

With proper planning and a few resources to guide you on your way, identifying and securing capital to start and grow your business becomes a much smoother and gentler process. There are several ways to secure the capital needed to fund your business.

Government Funding

This is money that the government gives you to fund your business, based on your application to the funding grant. There are other types of government assistance you might wish to explore here: Business Grants and Financing (link :https://www.canada.ca/en/services/business/grants.html)). Personal Savings: This involves saving your money from your current employment to invest in your business.

Personal Loans

This option means using your personal credit to secure a loan or using your personal credit card for business expenses.

Crowdfunding/Micro-Lending

Crowdfunding and micro-lending are both alternative ways of raising capital that involve having large groups of people pre-buy your product before it is launched or loan you small amounts that you can then use to finance your business.

Private Financing/Equity Financing

This types of financing comes in the form of loans from banks or individuals. It is obtained through your business’ credit availability or through providing equity in your business in exchange for money. This financing involves going into debt or giving up some control of your business.

Below, we have some resources that can help you find funding options for your business:

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Find Industry Info

Find Industry Info

Find Industry Info

Conduct Your Industry Research

  • Find information specific to your industry to help you succeed
  • Write your industry overview
  • Start your market analysis

 

Checklist

  • What are NAICS or SIC codes for the genealogy industry?
  • What are the risks, trends, opportunities and outlooks for the genealogy industry?
  • What is the forecast for the genealogy industry? What trade associations, magazines, agencies and websites are connected with the genealogy industry?
  • Have there been regulatory or technological changes in the genealogy industry that could affect my business?

TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.

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Industry Codes

Industry Codes

Industry Codes: The North American Industry Classification System (NAICS)

At the start of your research, it may not be clear what specific industry you should be examining. A good strategy is to find out if your business idea is classified in an industrial classification system. These systems organize industries by assigning them a numeric code. The most commonly used system is the North American Industry Classification System (NAICS). Once you know your Industry Classification Code you can use this number to:

  • Find industry-specific statistics on government websites or in library databases
  • Generate lists of competitors in company directories

 

Start With These Suggestions

Type

Code

Description 

NAICS

81 Other Services (except Public Administration)

NAICS

8219 Other Personal Services

NAICS

812990 All Other Personal Services

SIC

72 Personal Services

SIC

7299 Miscellaneous Personal Services, Not Elsewhere Classified

​​

Search or browse all NAICS or SIC codes on the NAICS Association website. Some NAICS codes are different in Canada — you can search by keyword or browse Canadian NAICS codes at Statistics Canada or Canadian Industry Statistics. To search for a SIC code using a NAICS code and vice versa, use the NAICS & SIC Crosswalks.   

For more information about planning your industry research, including identifying your industry codes, check out the video tutorial for Module 3: Planning Your Industry Research.

​​

Another common classification system is the Standard Industry Code (SIC). NAICS have mostly replaced the SIC, but the SIC is still used by some commercial databases. Finding and using these classification systems to effectively search can be tricky, so don't hesitate to ask a librarian for help.

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Library Databases

Library Databases

Library Databases

The Expensive World Of Business Information

Believe it or not, you cannot find everything on Google! Have you ever done an online search and found the perfect industry report only to find that it costs over $5,000? Did you know that libraries pay for many expensive databases that could be helpful in your secondary market research? 

Search engines like Google can only provide direct access to freely available information. Most of the web, including business information, lives in databases behind expensive paywalls. This paywall-protected section of the Internet is known as the deep web. Fortunately, some libraries pay to subscribe to databases so they can provide free access to their patrons — and many business databases can contain useful information such as articles, market research, and company reports.

There are several strategies you can use to access relevant business information on the deep web. First, we urge you to look up what business resources your local public or academic library can provide access to. Each database has its own arrangement, with unique interfaces and search features. It helps to know the structure and search terms of the specific database you are working with in order to retrieve effective results. 

Also, it is important to know that library databases are restricted by specific usage agreements. It can help to consult with a librarian if you have trouble navigating a specific database. They may also be able to help you find comparable information elsewhere. Libraries with robust business collections might have useful e-books, directories and trade journals. As you conduct your secondary market research you will likely need to consult both free and deep web resources.

For more information about how and why to use business databases, check out our video tutorial, Module Four: Conducting Your Industry Research.


 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Provincial Library Database Partners

How to access: Check out the database list and note the License Participants to find out which institutions have access. Otherwise, contact your local post-secondary library to see what they offer.

BC Electronic Library Network (ELN) Research Databases

ELN licenses databases with partner academic libraries. These include LexisNexis, Canadian Newsstream, Hoovers, CBCA Business, ABI/INFORM Complete and others that may be of interest to business researchers.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Ellis, L. (2020). Online marketing blog: Your B2B marketing book of life: 10 inspiring B2B marketing tips from family history. Chatham: Newstex. Retrieved from ABI/INFORM Collection database.
  • Marcus, A. D. (2020, Mar 11). 'The lost family' review: Search and surprise; A lot of people are taking advantage of DNA testing and other ways of tracing their origins. they're not always prepared for what they find. Wall Street Journal (Online). Retrieved from ABI/INFORM Collection database.
  • Global DTC DNA test kits industry outlook, 2025 - demand for ancestry testing expected to increase. (2020, Aug 14). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database.
  • Ancestry® announces digitization of all 36 million available US draft cards, answering more members’ questions about family history. (2020, Feb 27). Business Wire Retrieved from ABI/INFORM Collection database.
  • Stankus, T. (2020). Reviews of science for science librarians: Direct-to-consumer DNA testing for ancestry as a complement to traditional genealogical methods. Science & Technology Libraries, 39(3), 227-243. doi:http://dx.doi.org/10.1080/0194262X.2020.1758285

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • Future of DTC Genetic Testing. (2020, November). BCC Research. Retrieved from BCC Research Centre database.
  • Direct-to-Consumer Genetic Testing: Global Markets and Technologies. (2020, December). BCC Research. Retrieved from BCC Research Centre database.
  • Personal Services Market Global Briefing 2019. (April 2019). BCC Research. Retrieved from BCC Research Centre database.
  • Personal Services Market Global Briefing 2020: Covid 19 Impact and Recovery. (June 2020). BCC Research. Retrieved from BCC Research Centre database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Miller, R. K., & Washington, K. (2019). CHAPTER 33: GENEALOGY: 33.4: Market Resources. Leisure Market Research Handbook, 164.
  • Hotz, R. L. (2018, March 2). The 13 Million People in Your Family Tree. Wall Street Journal (Online), 1.
  • Helft, M. (2017). Ancestry.com DNA Database Tops 3M, Sales Rise To $850M Ahead Of Likely 2017 IPO. Forbes.Com, 4.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

 

Business Market Research Collection (Proquest)

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Business Market Research Collection brings together four sources to help students more easily conduct the research they need to produce business plans, marketing plans, startup plans, market growth analysis, and strategic and financial plans. Includes access to: Hoover's Company Profiles, OxResearch, Barnes Reports, and the older Snapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008.

 

WARC: World Advertising Research Center

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.

  • Ancestry: Won't You be My Cousin – Optimizing Ancestry's stunning discovery. (2020). Retrieved from World Advertising Research Center database.
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Industry News

Industry News

Industry News

In this section we have gathered some of the most popular information sources, such as trade journals, magazines, blogs, and association websites. Industry information is always changing. For the latest news, current issues and popular opinions, try following one or more of these sources. In addition, interacting with the websites that provide this information through commenting and asking questions may also provide you with more information.

In this section we have gathered some of the most popular information sources, such as trade journals, magazines, blogs, and association websites. Industry information is always changing. For the latest news, current issues and popular opinions, try following one or more of these sources. In addition, interacting with the websites that provide this information through commenting and asking questions may also provide you with more information.

 

Associations

Trade associations often publish free industry newsletters that are excellent sources of information for your business plan. Such newsletters often have articles that cover in-depth topics on business management, manufacturing practices, how-tos, and current industry news.

 

Canadian Associations

Library and Archives Canada | Provides users with censuses, immigration records, and resources to genealogy and family history records, and Indigenous heritage.

British Columbia Genealogical Society (BCGS) | Members of the BCGS have been actively researching Canada's genealogical heritage since 1971. 

Ontario Ancestors: The Ontario Genealogical Society (OGS) | OGS is a registered charity and is the largest member-supported family history organization in Canada. Check out the Databases page.

Alberta Genealogical Society | A non-profit organization formed in 1973 with an online search to surnames and an Alberta Homestead Index.

Victoria Genealogical Society (VGS) | The VGS was established in 1978 as a non-profit volunteer society, to further the study of genealogy. Check out the Genealogy Links page.

US Based Associations

Association of Professional Genealogists (APG) | The APG supports, guides, and protects all aspects of genealogy as a profession, and promotes the highest standard of ethics and professionalism among its members.

Board for Certification of Genealogists (BCG) | An internationally recognized organization that acts as a certifying body for professional genealogists. Check out the BCG SpringBoard blog and the BCG Learning Center. Learn more about the Certification Program here.

National Genealogical Society (NGS) | A US-based genealogical organization that provides education and training, and promotes access to and preservation of genealogical records. 

International Associations

Association of Personal Historians (APH) | The APH is a not-for-profit international trade association. The purpose of the Association is to advance the profession of helping individuals, organizations, and communities preserve their histories, memories, and life stories. Check out the extensive Resources & Links section.
 
International Commission for the Accreditation of Professional Genealogists (ICAPGen) | ICAPGen sets standards for the genealogical community through both written and oral examinations.
 
TIP: Use ASAE Gateway to Associations Directory to search for an association by name, interest area, or international geographic location (including Canada and BC). You can also search using a combination of various fields.

 

Magazines & Trade Journals

Trade associations often publish free industry newsletters that are excellent sources of information for business planning. Such newsletters often have articles that cover in-depth topics on business management, manufacturing practices, how-tos, and current industry news.

APG Quarterly
Journal of the Association of Professional Genealogists. Each issue includes articles on communicating with clients, preparing lineage society applications, training research assistants, business record keeping, and home office tax concerns. Published 4 times per year.

National Genealogical Society Quarterly

The NGS Quarterly emphasizes scholarship, readability, and practical help in genealogical problem solving. Published in March, June, September, and December, each issue contains eighty pages.

Your Genealogy Today
Your Genealogy Today is a how-to genealogy magazine. Published 6 times per year. Check out the Online Store for magazine bundles and Quick Sheets.

Family Tree Magazine
Available in both print and digital editions, Family Tree features articles on both genealogy and family history. Published 7 times per year.

 

Consultant & Other Websites

British Columbia GenWeb
Supported by Ancestry.com, this is a site of volunteer submitted genealogical information.

Cyndi's List
Offers over 300,000 links categorized and cross-referenced in over 210 categories; one of the best genealogical sites on the Web.

Memory BC - The British Columbia Archival Information Network
The MemoryBC.ca portal provides a searchable database of the materials available at nearly 200 archival repositories throughout the province of British Columbia.

Vital Statistics Agency - Government of British Columbia
The Vital Statistics subsection on the Government of BC website provides information on vital events in BC, such as birth, death or marriage.

Ancestry.ca
Ancestry.ca is the leading family history website in Canada. The website contains millions of historical records and family trees from around the world. Ancestry.ca belongs to the global network of Ancestry websites wholly owned by Ancestry.com.  

  • Note: This site requires a monthly membership fee to access all resources

Ancestry Library Edition
A popular database for genealogical research. The Ancestry database includes images and indexes to U.K. and U.S. census records, as well as baptism and marriage records for the greater London area, and much more.

  • Note: Access to this database is available on-site at Vancouver Public Library branches.

Firsthand | A free source of industry information. Use the Industry Profiles to research growing industries and best industries by major, and Company Rankings and Profiles to find news, company information, and industry-specific sample professions. Basic monthly membership is free and offers access to blogs, discussion forums, and job listings.

 

TIP: As with all sources, news articles and blogs should be carefully evaluated. For information on how to evaluate your information, watch video tutorial Module Five: Using Information Responsibly.

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Government Websites

Government Websites

Government Websites

In this section we have gathered some of the most reliable freely available online government and employment websites for you to use in your research.

 

Canadian Websites

BC Stats Current reports and statistics from British Columbia's central statistical agency including labour market information, economic statistics and bankruptcies. Start by searching their Industry section and narrowing by industry type or go to the Business, Industry & Trade page to skim all the different business-related topics.

Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.

Canadian Industry Statistics (CIS) - Industry Canada | CIS analyses industry data on many economic indicators using the most recent data from Statistics Canada. CIS looks at industry trends and financial information, such as GDP, Labour Productivity, Manufacturing and Trade data.

Innovation, Science, and Economic Development Canada
Provides market research, industry statistics, licensing information for intellectual property, and information about doing business internationally. The Industry Canada site features interactive applications such as customizable trade reports, cost calculators, and online business planning guides. You can also search broad Canadian industry statistics.

The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.

WorkBC | Find current employment outlooks, labour market information, relevant links, and a geographic representation of the BC workforce. Start by searching your Industry Profile.

Canadian Genealogy Centre - Library and Archives Canada | The Canadian Genealogy Centre offers a comprehensive collection of genealogical research tools.

BC Archives | The BC Archives is the official archives of the Government of British Columbia. BC Archives provides research access to records of enduring value to both government and public clientele.

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Regulations

Regulations

Regulations

 

General Business Resources

BizPaL
This is the one-stop website to assist Canadian businesses that are just starting up, or expanding into new areas. BizPaL asks you a short series of questions about the nature and scope of your current or proposed business. Based on your answers, BizPaL provides you with a customized list of government permits and licences that you may require to operate your business. All of the information that you provide is kept anonymous, and you may save or print your results for future reference.

Canada Revenue Agency - Business
This section of the Canadian federal tax agency's website contains important taxation and documentation requirements that businesses operating in Canada must adhere to.

Small Business BC (SBBC)
SBBC is a great place to start for information on BC specific regulations and guidelines, for whatever stage you are in your business development. This is a great post on the topic.

The Province of British Columbia
Provides information on programs and resources available to small business owners in British Columbia. Includes information on taxes and industry regulations. Start with the Permits, Licences & Registrations section.

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Find Competitive Info

Find Competitive Info

Find Competitive Info

 

Conduct Your Competitive Research

  • Gather and analyze competitive information
  • Define your competitive edge 
  • Use benchmarking tools to create your financial analysis
  • Find competitor information for your own organizational plan

 

Checklist

  • Who are my direct or indirect competitors? Where are they located?
  • Who are the leading companies in the Genealogy and what can I learn from them (e.g., what were their revenues)?
  • Are my competitors publicly traded and would their financial filings help me plan my own business?
  • What are my competitors’ strengths and weaknesses and how can I add unique value?
  • Has there been any news coverage on my competitors announcing a new product, marketing strategy or personnel changes that can provide insight into my business planning?

TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.

kristen

Tips on Company Research

Tips on Company Research

Tips on Company Research
 

An in-depth investigation and analysis of your competition is one of the most important components of a comprehensive market analysis. A competitive analysis allows you to assess your competitors' strengths and weaknesses in the marketplace, and to implement effective strategies to improve your competitive advantage. Here are some research strategies for doing your competitive analysis:

  • Company directories can be used to create lists of competitors by industry, product line, size, etc.
  • Doing a company name search in a general research database is an excellent way to learn more about your competitor’s products, services, prices, and media coverage.
  • If your competitors are public companies, learn more about them by reading their financials and annual reports.
  • News archives provide a range of competitive information on both public and private companies.
  • Patents are a good way to learn about the technical and design features of a competitor's products. You can refer to this UBC Library Research Guide, created by UBC Engineering Librarians, if you are looking for patent information. Most of the resources listed are freely available.

For information on primary and secondary market research, as well as common sources for secondary market research, watch our video tutorial Module One: Introduction To Market Research.

Finding information on public companies is considerably easier than finding information on privately-held companies. Information on public companies is readily available online, or at your local library. Another good starting point is the list of resources in the next section of this Accelerator Guide: Find Competitors. Unlike public companies, private companies are not required to file with the System for Electronic Document Analysis and Retrieval (SEDAR). Searching for private company information is considerably more difficult and will require a lot of patience, and a healthy dose of creativity. 

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Find Competitors

Find Competitors

Find Competitors

Learning About Competitors

To create a list of competitors and find basic information about them (e.g. number of employees, contact information) you will need to consult business directories. Many directories are available online for free, while others are fee-based commercial databases. You can find directories that are particular to an industry or geography. Your local library will likely have a good collection of directories that you can consult in person.

For further information about secondary market research, see our video tutorial Module Two: Secondary Market Research for Industry Analysis.

If you know of some public companies in your industry, then annual reports can provide a great deal of useful financial information including sales volume, revenue increases, and total market share. You can search the System for Electronic Document Analysis and Retrieval (SEDAR) for Canadian Company filings. If the competitor you are researching does business in the US, then you search the Security and Exchange Commissions equivalent, EDGAR, which provides free public access to corporate information including financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q. You also can find information about recent corporate events reported on Form 8-K that a company does not have to disclose to investors. You can use advanced search features to search by Standard Industry Classification (SIC) codes.

 

Other Business Directories

AVITUS- The Directory of Canadian Genealogical Resources
AVITUS is a directory which provides descriptions of genealogical institutions and other genealogical related resources. The directory contains resources which are of interest to genealogists, names of institutions and organizations involved in genealogy, and information resources created and provided by the Government of Canada.

eXpertGenealogy.com
This website lists independent companies and individuals who provide genealogy-related products and services.

Cyndi's List of Genealogy Sites on the Internet
A massive categorized and cross-referenced index to genealogical resources on the Internet.

Association of Professional Genealogists (APG) - Directory
The APG Directory enables users to search for professional genealogists in a variety of ways including by Name, Location, Specialty, and Service.

Library and Archives Canada
Provides information and is a resource for Canadians to access heritage documents. Library and Archives Canada’s database compiles publications, archival records, sound and audio-visual materials, photographs, artworks and electronic documents. You can search the Hiring a Freelance Research by narrowing down to the type of research. 

 

Proprietary Business Directories

Business in Vancouver, Book of Lists
Comprehensive collection of BC business data compiled annually as the popular BIV Book of Lists. Provides data on over 1000 companies including: websites, phone numbers, e-mail addresses, top executives' names, company age, revenues, profits and much more. UBC affiliates and in-person community researchers can obtain access to a print version (here are details on how to locate it) or you can get your own online subscription.

Reference Canada
Provides information on more than one million businesses throughout Canada. Includes name, address, phone number, contacts, number of employees, annual sales volumes, line of business, and credit rating. Vancouver Public Library subscribes to this online directory so check with your local library about access.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Mapping Your Competitors

Online maps such as Google Maps or Bing Maps and popular directories such as Yelp are a fast way to locate nearby competitors, and to get a better sense of the region your business operates within. Try searching for the name of your product or industry and narrowing your results by focusing the map on a specific location, such as a city or neighborhood.

SimplyAnalytics

This is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Check your local public or academic library for access. UBC affiliates can learn more and get access.

 

Trade Shows

Attending trade shows is an excellent way to learn more about your competitors. Contact local associations or read trade publications to find out what trade shows are coming to your community.

Ontario Genealogical Society Conference | This conference provides genealogists with the opportunity to attend workshops, and connect with other researches, speakers, exhibitors and vendors

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Market Share & Size

Market Share & Size

Market Share & Size

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Other Library Resources

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Direct-to-consumer genetic testing market to hit $2.5 bn by 2024: Global market insights, inc. (2018, Dec 11). PR Newswire Europe Including UK Disclose. Retrieved from ABI/INFORM Collection.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • GENEALOGY. (2015). Leisure Market Research Handbook, 143–144.
  • Miller, R. K., & Washington, K. (2019). CHAPTER 33: GENEALOGY: 33.1: Market Assessment. Leisure Market Research Handbook, 162.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

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Find Financial Benchmarks

Find Financial Benchmarks

Find Financial Benchmarks

One thing you will need to do in the financials section of your business plan is discuss how you will price your products and/or services, and how this compares to your competitors. You will need to develop a financial plan that includes your projected revenues and net income. The following resources will help you find financial information on competitors in your industry.

 

Free Tools for Finding Financial Info

EDGAR
Filings with the US Securities & Exchange Commission by companies listed on US exchanges. 10-K Forms include detailed information on company history, structure, financial statements, and other relevant data.

 

SEDAR
A collection of corporate filings that are required by securities regulators, from companies operating in Canada. This website is an excellent source for information about a company's plans, competitive environment, markets, products, and assets. SEDAR is the Canadian equivalent of EDGAR.

 

Finding Benchmarks & Ratios

Ratios are tools that allow you to plan and assess your company's progress over time, and to compare it to other companies in the same industry. There are diferent kinds of ratios, including operating ratios, financial ratios, performance indicators, and benchmarks.

 

Financial Performance Data (formerly SME Benchmarking Tool)
Tool for benchmarking your financial reports with others in your sector. Website also includes a collection of financial data and annual reports of various Canadian companies. For instructions on using the Financial Performance Data click here. To create a report using Financial Performance data click here.

TIP: Remember to search using your NAICS code (eg. 812990)

 

Financial Performance Indicators for Canadian Business
Offers current financial ratios by industry, based on data provided by Statistics Canada. The indicators are designed to serve as financial performance benchmarks against which individual firms and industries can be compared. Affiliates of UBC, UNBC, UVic and SFU have access through Abacus Dataverse. If you are visiting, please contact your local library about access.

 

Proprietary Tools For Finding Financial Info

UBC Company Research Guide
This research guide was created by UBC business librarians. Follow this link to go directly to the section of the guide that features various UBC Library electronic resources that are recommended for searching for financial information on competitors, such as credit rankings, stock prices and investment analyst reports. You can explore the navigation on the right-hand side to find more recommended research sources on the general topic of company research.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

UBC Company Research Guide
This research guide was created by UBC business librarians. Follow this link to go directly to the section of the guide that features various UBC Library electronic resources that are recommended for searching for financial information on competitors, such as credit rankings, stock prices and investment analyst reports. You can explore the navigation on the right-hand side to find more recommended research sources on the general topic of company research.

 

Tools For Calculating Your Own Financials

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Find Customer Info

Find Customer Info

Find Customer Info

Conduct Your Customer Research

  • Create your customer analysis
  • Identify your target customer
  • Demonstrate how your products and services satisfy your customers' needs

 

Checklist

  • Who is going to buy my services (e.g., couples, parents, other businesses)
  • What is the future outlook of my target market?
  • What do people spend on this industry?
  • What is demographic data and how can it help me research my customers

How many people use industry services each year in Canada and British Columbia?

TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.

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Demographic Data

Demographic Data

Demographic Data

The resources listed in this section will help you identify population characteristics, and help you develop your customer profile. This research will also help you identify geographic areas where the largest number of your potential customers live. This can be very useful when determining a location for your business, and also when formulating your marketing strategy. Don't forget that trade associations and trade journals collect information about customers and can be great information sources for this area of your research.

 

Canadian Household Spending - Statistics Canada
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers.

This table provides statistical information about household expenditures by Canadians broken down into a variety of categories. You can refine the table by region. You can view the full list of data tables here

 

Census Profile - Statistics Canada
Provides Canadian community profiles from the latest Census of Canada. These profiles are very useful for comparing statistics on different municipalities or regional districts. Includes details on family characteristics, primary language, mobility, educational attainment, marital status, labour force activity, earnings, and mode of transportation to work.

Find latest data from the 2016 Census


Search type

 

Thanks to Catie Sahadath at the University of Ottawa Libraries for building this widget.

 

 

Socio-Economic Profiles - BC Stats
The socio-economic profiles consist of charts and tables for the various regional districts, health areas, college regions and school districts. Each region contains a map, demographic profile, economic hardship, labour market structure, education concerns, crime, health problems, children at risk, and youth at risk. The profiles are presented in a format that allows comparison to other regions in the province and to BC overall.

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