Home Care Providers Guide

Welcome to the Home Care Providers Guide

What is the Home Care Providers Industry?

In Canada the Home Care Providers is a growing industry with a focus on helping people, typically supporting the elderly, receive care at home and to live independently for as long as possible. Home Care is primarily delivered by regulated health care workers (eg. skilled nurses) who provide a range of home care services. These include personal care services, homemaker and companion services, physical therapy, medical social services, dietary and nutritional services, speech therapy, audiology, medications and even intravenous therapy.

elder woman looking at a smartphone held by woman wearing mask — Photo by Georg Arthur Pflueger on Unsplash

This guide can offer a launching point as you embark on your secondary market research for your business idea. Work through the questions and resources to develop strategies for accessing reliable business information as part of your planning process. While doing your own primary market research will ensure you get the exact data you need, it is usually very time consuming and expensive. Believe us -- it is well worth your time to learn how to find publicly available statistics and data first. We'll point you to as many freely available, online sources that we can find, but keep in mind that there are many resources available at your local public, college or research library.

Guide Outline

This Accelerator Guide is organized into four sections designed to help you focus your research. Each section will highlight what goals you'll achieve, as well as questions to get you thinking about the kind of information you'll likely need. In no time you will be an expert DIY researcher! You'll need to use the menu on the left to explore each section but here is an outline you can follow.

Getting Started has introductory materials like how-to books, sample business plans and general start-up information.
Industry Info has sources outlining the current status, outlook, and trends for your particular industry or sector and more.
Competitive Info has sources for outlining your competitive market, including potential competitors and market share.
Customer Info has sources that will help you develop your market analysis and learn about the demographics of your target market and your customers' needs.

Need Other Help?

If you're looking for in-person help be sure to check out the BC Business Support Directory for help in your specific community. If this is your first time doing secondary market research you might want to follow our step-by-step Business Research Basics. In the Learn Business Basics section of this website you will find curated lists of resources on many business topics from marketing, top business planning to a wide selection of free web-based tools to help you with your business development.

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Health & Social Services

Getting Started

Start Right

Review general resources about the home care providers industry
Read books related to your industry and business planning
Review sample business plans for ideas
Find capital

Checklist

Are there books about running a business in this industry?
What does a comparable business or marketing plan look like?
What funding or financing opportunities might be available to me?

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Find Books

This section will introduce several "how-to" books on business to help you get started with your research. These books will primarily introduce you to business plan writing. These books will also introduce general business types such as retail and service business models.

Find Books Using Relevant Subject Headings

Elder Care
Geriatric Care
Health Care – Elderly
Health Care – Seniors
Home Care Providers
Home Health Care
Long Term Care
Long-term Care
Nursing – Elderly
Nursing – Seniors
Senior Care
Seniors – Assisted Living
Seniors – Elder Care
Seniors – Home Care
Business planning.
New business enterprises -- Management.
Small business -- Management.

Google Books
Google Books is a search feature offered by Google. It enables users to search the full text of approximately 10 million books that Google has scanned and stored in its digital database. It also offers previews of books that are currently still in print.

Worldcat
A global catalogue of library collections from various libraries around the world. You can search for books on business planning, new enterprises, start-ups, or your specific industry. You can search for all the locations with copies of a specific item, and then locate the item in a nearby library. In Worldcat, you can also view research articles and other digital content directly online.

illume
A search portal to BC's post-secondary and public library collections (93 libraries).

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Find Business Plans

In the page below you will find examples of successful business plans. Researching your business plan can be a very time-consuming experience, but it is an essential and worthwhile investment. Your business plan will become your most important day to day operating tool. The information resources and strategies in this guide will help you create an effective plan and increase your chances for business success.

Review Sample Plans for Ideas

Most books about starting a business will include examples of business plans, as well as business planning templates. In addition to books, online business resources frequently include sample business plans. Here are a few to get you started.

Business Plans

Bplans.com
This site offers a selection of free sample business plans, as well as articles on business planning. Bplans.com also sells business planning software.

Business Plans Handbook, Gale Publishing
This is a database of actual business plans written by North American entrepreneurs seeking financing for their businesses. Includes examples of many start-up business ideas. Access is available through many BC public libraries, made possible by a generous donation from the Sutherland Foundation. Affiliates of UBC can start here.

Senior Concierge Services. (2015). In K. B. Mallegg (Ed.), Business Plans Handbook (Vol. 31, pp. 185-192). Gale.
Senior Errand Service. (2014). In S. D. Hill (Ed.), Business Plans Handbook (Vol. 30, pp. 181-185). Gale.
Fletcher, F. (2014). In-Home Senior Adult Services. In S. D. Hill (Ed.), Business Plans Handbook (Vol. 28, pp. 97-104). Gale.
Elder Care. (2011). In L. M. Pearce (Ed.), Business Plans Handbook (Vol. 20, pp. 39-45). Gale.
Non-Medical Assistance. (2011). In L. M. Pearce (Ed.), Business Plans Handbook (Vol. 20, pp. 81-87). Gale.
Assisted Living Facility. (2011). In L. M. Pearce (Ed.), Business Plans Handbook (Vol. 19, pp. 1-16). Gale.

SCORE
SCORE is a non profit association helping small businesses. Their library includes templates for business plans, SWOT analysis, financial projections and more.

Business Plan Template And Cash Flow Forecasting Tool
Our friends at Small Business BC provide two valuable tools in one download: the first is a well-structured business plan template that will help communicate what you plan to do, and how you plan to do it, while the second is a spreadsheet you can fill in to, among other things, project costs and expenses using common line items. These tools will set you on your way to being able to present your business plan to funders.

Marketing Plans

Marketing Plan Outline from Government of Canada |This Government of Canada page reviews the components of a marketing plan and why a marketing plan is necessary for your small business.

BDC Marketing Plan Template | This comprehensive marketing plan template from BDC is for Canadian entrepreneurs specifically and includes all the important sections of a marketing plan, including an executive summary, identification of your target customer, and how you'll measure your sales.

Small Business BC - How to Write a Marketing Plan
This guide shows you how to develop a marketing plan that includes details like how you intend to meet your customers’ needs and communicate the benefits of your products or services to them. When making any decisions about market positioning, pricing, promotions, and sales, your customers should always be top of mind.

kristen Fri, 08/04/2023 - 11:13

Find Capital

In this section you will find links to information on funding for your business. No business can function without money to pay for overhead expenses and production or product costs. It is also unusual for a business founder to have the capital to fully fund their business. The sources in this section will help you consider the best source of funding for your business.

Other Suggestions for Obtaining Capital

With proper planning and a few resources to guide you on your way, identifying and securing capital to start and grow your business becomes a much smoother and gentler process. There are several ways to secure the capital needed to fund your business.

Government Funding

This is money that the government gives you to fund your business, based on your application to the funding grant. There are other types of government assistance you might wish to explore here: Business Grants and Financing.

Personal Savings

This involves saving your money from your current employment to invest in your business.

Personal Loans

This option means using your personal credit to secure a loan or using your personal credit card for business expenses.

Crowdfunding/Micro-Lending

Crowdfunding and micro-lending are both alternative ways of raising capital that involve having large groups of people pre-buy your product before it is launched or loan you small amounts that you can then use to finance your business.

Private Financing/Equity Financing

This type of financing comes in the form of loans from banks or individuals. It is obtained through your business’ credit availability or through providing equity in your business in exchange for money. This financing involves going into debt or giving up some control of your business.

Below, we have some resources that can help you find funding options for your business:

kristen Fri, 08/04/2023 - 11:14

Find Industry Info

Conduct Your Industry Research

Find information specific to your industry to help you succeed
Write your industry overview
Start your market analysis

Checklist

What are NAICS or SIC codes for the home care providers industry?
What are the risks, trends, opportunities and outlooks for the home care providers industry?
What is the forecast for the home care providers industry? What trade associations, magazines, agencies and websites are connected with the home care providers industry?
Have there been regulatory or technological changes in the home care providers industry that could affect my business?

TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.

kristen Fri, 08/04/2023 - 11:05

Industry Codes (NAICS)

Industry Codes: The North American Industry Classification System (NAICS)

At the start of your research, it may not be clear what specific industry you should be examining. A good strategy is to find out if your business idea is classified in an industrial classification system. These systems organize industries by assigning them a numeric code. The most commonly used system is the North American Industry Classification System (NAICS). Once you know your Industry Classification Code you can use this number to:

Find industry-specific statistics on government websites or in library databases
Generate lists of competitors in company directories

Another common classification system is the Standard Industry Code (SIC). NAICS have mostly replaced the SIC, but the SIC is still used by some commercial databases. Finding and using these classification systems to effectively search can be tricky, so don't hesitate to ask a librarian for help.

Start With These Suggestions

Type	Code	Description
NAICS	62	Health Care and Social Assistance
NAICS	6216	Home Health Care Services
NAICS	62161	Home Health Care Services
NAICS	621610	Home Health Care Services (CAN)
NAICS	6233	Community Care Facilities for the Elderly
NAICS	62331	Community Care Facilities for the Elderly
NAICS	623310	Community Care Facilities for the Elderly (CAN)
NAICS	62412	Services for the elderly and persons with disabilities
SIC	80	Health Services
SIC	8051	Skilled Nursing Facilities
SIC	8082	Home Health Care Services

Search or browse all NAICS or SIC codes on the NAICS Association website. Some NAICS codes are different in Canada — you can search by keyword or browse Canadian NAICS codes at Statistics Canada or Canadian Industry Statistics. To search for a SIC code using a NAICS code and vice versa, use the NAICS & SIC Crosswalks.

For more information about planning your industry research, including identifying your industry codes, check out the video tutorial for Module 3: Planning Your Industry Research.

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Library Databases

The Expensive World Of Business Information

Believe it or not, you cannot find everything on Google! Have you ever done an online search and found the perfect industry report only to find that it costs over $5,000? Did you know that libraries pay for many expensive databases that could be helpful in your secondary market research?

Search engines like Google can only provide direct access to freely available information. Most of the web, including business information, lives in databases behind expensive paywalls. This paywall-protected section of the Internet is known as the deep web. Fortunately, some libraries pay to subscribe to databases so they can provide free access to their patrons — and many business databases can contain useful information such as articles, market research, and company reports.

There are several strategies you can use to access relevant business information on the deep web. First, we urge you to look up what business resources your local public or academic library can provide access to. Each database has its own arrangement, with unique interfaces and search features. It helps to know the structure and search terms of the specific database you are working with in order to retrieve effective results.

Also, it is important to know that library databases are restricted by specific usage agreements. It can help to consult with a librarian if you have trouble navigating a specific database. They may also be able to help you find comparable information elsewhere. Libraries with robust business collections might have useful e-books, directories and trade journals. As you conduct your secondary market research you will likely need to consult both free and deep web resources.

For more information about how and why to use business databases, check out our video tutorial, Module Four: Conducting Your Industry Research.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Provincial Library Database Partners

How to access: Check out the database list and note the License Participants to find out which institutions have access. Otherwise, contact your local post-secondary library to see what they offer.

BC Electronic Library Network (ELN) Research Databases

ELN licenses databases with partner academic libraries. These include LexisNexis, Canadian Newsstream, Hoovers, CBCA Business, ABI/INFORM Complete and others that may be of interest to business researchers.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

Home healthcare market is expected to reach US$ 666.9 billion by 2030, grow at a CAGR of 7.96% during forecast period 2023 to 2030 | data by contrive datum insights pvt ltd. (2023, May 16). Financial Services Monitor Worldwide. Retrieved from ABI/INFORM Collection.
Ryder, G. (2023). Demand for home health aides is soaring. so why are they still so undervalued? Stat. Retrieved from ABI/INFORM Collection.
Clement, A. (2023, Apr 03). Home health care enables people to age in place safely and comfortably. TCA Regional News. Retrieved from ABI/INFORM Collection.
Home health care services - quarterly update 3/27/2023. (2023). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection.
Health care sector - quarterly update 2/27/2023. (2023). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection Retrieved.
fany. (2023). Making a career of caring for others. Washington: Newstex. Retrieved from ABI/INFORM Collection.
Home healthcare market to experience substantial growth of USD 189193 million with excellent CAGR of 8.4% by 2029, size, share, trends, key drivers, growth and opportunity analysis: The introduction of newer technologies into this market has significantly increased the current communication flow between patients and healthcare providers, allowing for better, faster, and more effective care. (2022, Nov 16). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
Assisted living software market will revenue to cross reach US$ 1262.4 million by 2028 with CAGR of 14.0% research by business opportunities, top companies report covers, market-specific challenges. (2022, Nov 14). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
Home health care services - quarterly update 9/26/2022. (2022). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection.
Schencker, L. (2019, Feb 14). As demand for home health care grows, so does push for better trained workers. TCA Regional News. Retrieved from ABI/INFORM Collection.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

BCC Research. (2021, January). Elder Care Services and Assistive Device: Global Markets (Report Code HLC062D). BCC Research. Retrieved from BCC Research Centre.
BCC Research. (2018, November). Technology for Long-term Care and Home Healthcare: Global Markets (Report Code HLC079D). BCC Research. Retrieved from BCC Research Centre.
BCC Research. (2018, January). Home Health Care and Residential Nursing Care Services Market Global Briefing 2018 (Report Code MKB082B). BCC Research. Retrieved from BCC Research Centre.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

Barnes Reports: Home Health Care Services Industry (NAICS 62161). (2023). United States Home Health Care Services Industry Report, 1–184. Retrieved from Business Source Ultimate.
Ansberry, C. (2023, January 23). Caregiver Turnover Strains Households. Wall Street Journal (Online), N.PAG. Retrieved from Business Source Ultimate.
Barnes Reports: HOME HEALTH CARE SERVICES INDUSTRY (NAICS 62161). (2022). United States Home Health Care Services Industry Capital & Expenses Report, 1–222. Retrieved from Business Source Ultimate.
Barnes Reports: (NAICS 62161): Home Health Care Services Industry. (2022). United States Home Health Care Services Industry Report, 1–196. Retrieved from Business Source Ultimate.
MarketLine Company Profile: Extendicare Inc. (2022). In Extendicare Inc. MarketLine Company Profile (pp. 1–24). Retrieved from Business Source Ultimate.
Gilfix, M. (2022). The Quality Home Care Crisis: No one is immune, regardless of wealth. Trusts & Estates, 161(7/8), 37–41. Retrieved from Business Source Ultimate.
LAWS, F. (2022). Long-term elderly care takes planning. Delta Farm Press, 79(25), 16–17.
REESE, E. C. (2021). Healthcare is homeward bound: Hospital-at-home care promises to reshape healthcare delivery in the United States. Hfm (Healthcare Financial Management), 75(8), 20–25. Retrieved from Business Source Ultimate.
Hanlon, A. (2021). Providing Skilled Home-Care To The Nation’s Vulnerable Population. Employee Benefits & Wellness Excellence, 8(6), 24–26. Retrieved from Business Source Ultimate.
Ansberry, C. (2020, April 28). Demand for In-Home Care Rises During Coronavirus. Wall Street Journal - Online Edition, N.PAG. Retrieved from Business Source Ultimate.
Covert, H., Sherman, M., Miner, K., & Lichtveld, M. (2019). Core Competencies and a Workforce Framework for Community Health Workers: A Model for Advancing the Profession. American Journal of Public Health, 109(2), 320–327. https://doi.org/10.2105/AJPH.2018.304737. Retrieved from Business Source Ultimate.
Home Caregivers: Who’s the Employer? (2018). Payroll Manager’s Letter, 34(16), 4–5. Retrieved from Business Source Ultimate.
Seow, H., Arora, A., Barbera, L., McGrail, K., Lawson, B., Burge, F., & Sutradhar, R. (2018). Does access to end-of-life homecare nursing differ by province and community size?: A population-based cohort study of cancer decedents across Canada. Health Policy, 122(2), 134–139. https://doi.org/10.1016/j.healthpol.2017.11.014. Retrieved from Business Source Ultimate.
Kritsonis, T. (2018). The House Call is Making a Comeback. Maclean’s, 131(6), 56. Retrieved from Business Source Ultimate.
Noesgaard, M. S. (2018). How Home Health Caregivers’ Perceive the Influence of Professionalism on Their Experienced Work Engagement. Journal of Career Development, 45(4), 378–392. https://doi.org/10.1177/0894845317699516. Retrieved from Business Source Ultimate.
Home-care providers. (2016, December 2). Central Penn Business Journal, 32(50), 22. Retrieved from Business Source Ultimate.

First Research Industry Profiles

How to access: If you are a UBC student, staff, or faculty you can access many of these reports through ABI/INFORM and/or Business Market Research Collection (Proquest).

Covers over 900 industry segments. Updated on a quarterly basis, these industry profiles contain critical analysis, statistics and forecasts to help you engage key prospects, coach key clients, and deepen customer relationships. You can search for reports by NAICS, SIC or keyword or browse by category.

Hospital-at-home market to record an exponential CAGR by 2031 - explained details | updated InsightAce study. (2023, Jun 19). PR Newswire. Retrieved from First Research Industry Profiles.
Continuing care & assisted living facilities - quarterly update 5/15/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles.
Canada : Expanded supports help seniors to continue living independently. (2023, May 11). MENA Report. Retrieved from First Research Industry Profiles.
Clement, A. (2023, Apr 03). Home health care enables people to age in place safely and comfortably. TCA Regional News. Retrieved from First Research Industry Profiles.
Home health care services - quarterly update 3/27/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection. Retrieved from First Research Industry Profiles.
Home care must be priority. (2023, Feb 27). Toronto Star. Retrieved from First Research Industry Profiles.
Payne, E. (2023, Feb 18). Home- and community care agencies forced to cut services. Standard - Freeholder. Retrieved from First Research Industry Profiles.
Early, B. (2023). Assisted living providers tout immigration reform as key workforce fix. InsideHealthPolicy.Com's Inside Health Reform, 15(20). Retrieved from First Research Industry Profiles.
Continuing care & assisted living facilities - quarterly update 5/15/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection; Business Market Research Collection.
Home healthcare market to experience substantial growth of USD 189193 million with excellent CAGR of 8.4% by 2029, size, share, trends, key drivers, growth and opportunity analysis: The introduction of newer technologies into this market has significantly increased the current communication flow between patients and healthcare providers, allowing for better, faster, and more effective care. (2022, Nov 16). NASDAQ OMX's News Release Distribution Channel. Retrieved from First Research Industry Profiles.
Sawchuk, P., Condon, A., & Stewart, T. (2022). Home-based primary care in Canada: Five innovative urban practices. [Soins primaires à domicile au Canada: Cinq cabinets novateurs en milieu urbain] Canadian Family Physician, 68(11), 829. doi:https://doi.org/10.46747/cfp.6811829
Laupacis, A.,M.D.M.Sc. (2022). Home-based palliative care in Canada: Time for this to be an option for everyone: CMAJ. Canadian Medical Association.Journal, 194(37), E1290-E1291. doi:https://doi.org/10.1503/cmaj.220784

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

Diment, D. (2023, January). Home Care Providers in the US: Industry Report 62161. IBISWorld. Retrieved from IBISWorld Industry Reports.
DellaCamera, C. (2022, September). Home Care Providers in Canada: Industry Report 62161CA. IBISWorld. Retrieved from IBISWorld Industry Reports.
Clark, C. (2023, March). Elderly & Disabled Services in the US: Industry Report 62412. IBISWorld. Retrieved from IBISWorld Industry Reports.
Brocker, M. (2022, November). In-Home Senior Care Franchises in the US: Industry Report OD5597. IBISWorld. Retrieved from IBISWorld Industry Reports.
Diment, D. (2022, September). Residential Senior Care Franchises in the US: Industry Report OD5598.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

Freedonia Focus Reports. (2022, July). Healthcare: United States. Retrieved from Marketresearch.com Academic.
Freedonia Focus Reports. (2021, October). Skilled Nursing Facilities: United States. Retrieved from Marketresearch.com Academic.
Kalorama Information. (2019, February). The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living. Retrieved from Marketresearch.com Academic.
Freedonia Focus Reports. (2017, November). Assisted Living: United States. Retrieved from Marketresearch.com Academic.

Business Market Research Collection (Proquest)

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Business Market Research Collection brings together four sources to help students more easily conduct the research they need to produce business plans, marketing plans, startup plans, market growth analysis, and strategic and financial plans. Includes access to: Hoover's Company Profiles, OxResearch, Barnes Reports, and the older Snapshots Series, which includes market research overviews on over 40 industries and 40 countries to 2008.

Nursing homes & long-term care facilities - quarterly update 5/30/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection. Retrieved from Business Market Research Collection.
Continuing care & assisted living facilities - quarterly update 5/15/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection.
Home health care services - quarterly update 3/27/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection.
Nursing homes & long-term care facilities - quarterly update 2/20/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection.

Statista

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats. Some basic content available for free.

Michas, F. (2022, August 12). Continuing care residents number in Canada by province 2020-2021 [Chart]. Retrieved from Statista.
Michas, F. (20222, August 12). Number of continuing care facilities in Canada by province in 2020-2021.
Michas, F. (2022, August 12). Continuing care residents discharged number in Canada by province 2020-2021 [Chart]. Retrieved from Statista.
Michas, F. (2022, October 11). Number of assisted living communities in the United States in 2021 [Chart]. Retrieved from Statista.
Michas, F. (2022, October 11). Number of people who lived in assisted living facilities in the United States in 2021, with a prediction for 2030 and 2040 [Chart]. Retrieved from Statista.
Michas, F. (2021, October 27). Home care in the U.S. - Statistics & Facts. Retrieved from Statista.

Newspapers and News Sources - UBC Library Research Guide

How to access: The guide can be viewed through the link below. Individual resources and databases will have different access requirements.

UBC Library has an excellent collection of current and historical newspapers from B.C., Canada, and around the world. UBC affiliates will have access to these resources.

Bayshore HealthCare launches vantage, a remote patient monitoring service to transform healthcare delivery. (2023, May 29). Canada NewsWire. Retrieved from Canadian Newsstream.
AlayaCare implements integrated client management platform with carefor health & community services. (2023, May 09). Canada NewsWire. Retrieved from Canadian Newsstream.
Government of Canada invests close to $164 million to support home and community care, mental health and addictions services in British Columbia. (2023, Apr 12). Canada NewsWire. Retrieved from Canadian Newsstream.
Prioritizing community care, improving social determinants of health and addressing nursing shortages - foundational to future pandemic preparedness, RNAO says. (2023, Mar 09). Canada NewsWire. Retrieved from Canadian Newsstream.
Nursing agencies cashing in on staffing shortages. (2023). The Toronto Star (Online). Retrieved from Canadian Newsstream.
Payne, E. (2023, Feb 21). Home, community care agencies risk 'collapse'. The Ottawa Citizen. Retrieved from Canadian Newsstream.
New on-reserve continuing care centre for community members. (2022, Jul 04). The Bassano Times. Retrieved from Canadian Newsstream.

Global News recently reported the call for legislation regulating assisted-living facilities. Take a look here Rising cost, demand spurs call for review of B.C.’s assisted-living regulations.

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Industry News

In this section we have gathered some of the most popular information sources, such as trade journals, magazines, blogs, and association websites. Industry information is always changing. For the latest news, current issues and popular opinions, try following one or more of these sources. In addition, interacting with the websites that provide this information through commenting and asking questions may also provide you with more information.

Associations

Trade associations often publish free industry newsletters that are excellent sources of information for your business plan. Such newsletters often have articles that cover in-depth topics on business management, manufacturing practices, how-tos, and current industry news.

Canadian Associations

Alberta Continuing Care Association (ACCA) | ACCA is a non-profit, voluntary organization that provides care services for 13,000 long term care and designated support living individuals in Alberta. Check out ACCA Publications & Third Party Resources.

BC Care Providers Association (BCCPA) | BCCPA represents members who are responsible for more than one-third or all residential seniors' care beds across British Columbia. Take a look at the Third Party Resources about Continuing Care in BC page.

BC Seniors Living Association (BCSLA) | BCSLA’s mission is to provide leadership and networking opportunities for all members who are committed to innovation, resident choice, and excellence.

Canadian Association of Self Employed Registered Nurses | The Canadian Association of Self-Employed Registered Nurses (CASE RNs) seeks to build on the incredible talent of self-employed nurses, operating a business or providing nursing services outside the traditional public health care system.

Canadian Association for Long Term Care | CALTC is a national organization comprised of provincial associations and long term care providers who are dedicated to providing quality care to Canada’s most vulnerable residents. The Research and Publications section of the site provides information on statistics, reports and other resources.

Canadian Home Care Association (CHCA) | CHCA is the national voice of home care in Canada. It promotes excellence in home care through leadership, awareness and knowledge to shape strategic directions.

Community Health Nurses of Canada (CHNC) | CNHC is an associate member of the Canadian Nurses Association (CNA). It provides a forum for community health nurses across Canada to share issues of mutual concern and to communicate through meetings and national publications

Health Association of Nova Scotia | Not-for-profit membership driven organization that represents long-term care facilities in the province. Start with the Association & Annual Reports.

Long Term & Continuing Care Association of Manitoba (LTCAM) | LTCAM is a not-for-profit corporation with more than 150 members, representing more than 10,000 residents/clients and staff.

New Brunswick Association of Nursing Homes (NBANH) | NBANH is comprised of 72 licensed nursing homes in New Brunswick. Its members provide care to 4,800 residents and 7,000 employees in the province. The Publications page contains Association Reports and Newsletters.

Ontario Long Term Care Association (OLTCA) | OLTCA is the largest association of long-term care providers in Canada representing 70% of Ontario’s long-term care homes.

Better Business Bureau (BBB) | BBB provides a number of Industry Outlooks under their Business Resources page. Review the Canadian report on the home care industry outlook for 2022 and beyond.

International Associations

American Association for Homecare | The American Association for Homecare (AAHomecare) works to strengthen access to care for the millions of Americans who require medical care in their homes.

Home Care Association of America (HCAOA) | A leading trade organization representing home care agencies and their suppliers across the country, the Home Care Association of America (HCAOA) strives to provide member agencies with practical resources to enhance operations, margins, and improve training and quality within our industry.

International Home Care Nurses Organization (IHCNO) | IHCNO seeks to advance home care nursing around the world by providing a platform where nurses can support and learn from one another. Take a look at the Resources and Research sections of this site.

National Association for Home Care & Hospice (NAHC) | An American non-profit organization, NAHC represents the nation’s 33,000 home care and hospice organizations.

National Nurses in Business Association (NNBA) | An American association for nurse entrepreneurs, and is a springboard for nurses transitioning from traditional nursing to business ownership, and self-employment.

Magazines & Trade Journals

Trade associations often publish free industry newsletters that are excellent sources of information for business planning. Such newsletters often have articles that cover in-depth topics on business management, manufacturing practices, how-tos, and current industry news.

Canadian Nurse | Published by the Canadian Nurses Association, Canadian Nurse is an online journal devoted to nursing. New content is posted weekly and is conveniently sorted by category.

Evidence-Based Nursing | This journal publishes critical commentaries and summaries of the most valid research in nursing, from other international healthcare journals. Some content is free while. Take advantage of the search function and Topic Index.

HomeCare Magazine | In an increasingly challenging marketplace HomeCare Magazine publishes industry-specific information from experts in the field, stories about business management best practices, industry leading firms, new products, regulatory matters and industry news.

Today's Caregiver | Provides information, support, and guidance for family caregivers. This magazine’s last publication was Fall 2021 but previous publications are still available to view.

Today's Geriatric Medicine | News and insight aimed at professionals in geriatric care. Published 4 times per year.

Lippincott Nursing Center | Lippincott compiles a list of nursing journals and publications. To start, take a look at the available journals here. While some articles are free to view they do require the user to sign up.

Consultant & Other Websites

MarketWatch - Industry Analyzer | The Industries section contains current data on Dow Jones Industry Sectors. Aggregate data as well as company-specific data is available.

PriceWaterhouse Coopers Canada (PwC) | Global consultancy firm that produces reports on the state of various industries.

Firsthand | A free source of industry information. Use the Industry Profiles to research growing industries and best industries by major, and Company Rankings and Profiles to find news, company information, and industry-specific sample professions. Basic monthly membership is free and offers access to blogs, discussion forums, and job listings.

Home Health Care Aid (video)

Skilled Immigrant InfoCentre | This free resource created by the Vancouver Public Library is an online and in-person resource that helps newcomers to Canada find information to get a job, explore different careers or start a business.

Blogs Forums

Home Care Heroes Blog | A blog from Ankota, a provider of software solutions for home care, the blog covers numerous topics ranging from starting a home care agency to recruiting, and tips for home care providers. Use the Categories tab to narrow in on topics relevant to you.

Nurse Next Door Franchise Blog | Nurse Next Door is a franchise across the United States and Canada providing personalized home health care. The site also looks at market information and start-up costs.

NursePreneur Blog | A one-stop resource to build your nurse entrepreneur network and watch your business thrive.

Right at Home | A home health care franchise with a mission to improve the quality of life for those under their care. Their Senior Home Care Blog is updated about once a month with information related to home care.

Discussion Forums

allnurses | Established in 1997 allnurses provides nurses and students a place to find support, learn, and share stories. You can search by navigating to their Nurse Specialties section and also take a look at the Home Health Nursing subcategory.

r/nursing | This subreddit is a place to discuss the topics of concern to the nurses of reddit. Use the search bar to find topics related to your interests in home health care.

Podcasts

Disrupt: Home Health Care News Podcast | Disrupt is a monthly podcast covering hot topics in the Home Health industry.

The Home Care Forum Podcast | A resource for the home care industry to debate the issues facing home care employers, patients, and employees.

Home Care Heroes Podcast | This podcast is for home care agency owners and managers focused on success, and the main topic is growing and retaining outstanding caregivers.

The Home Health Revealed | The Home Health Revealed podcast brings you real stories from industry leaders about all things related to home. Hosts Michael Greenlee and Hannah Vale share ideas and collaborate with experts in the industry to gain knowledge on owning, running and growing a thriving home care agency.

The Home Care Insiders | Hear the latest secrets, trends and industry topics to help you take your Home Care agency to the next level

Vision: The Care Leaders’ Podcast | New episodes every other Tuesday, this podcast that gives you an inside look at what’s happening in home care, home health, and hospice.

TIP: As with all sources, news articles and blogs should be carefully evaluated. For information on how to evaluate your information, watch video tutorial Module Five: Using Information Responsibly.

kristen Fri, 08/04/2023 - 11:15

Government Websites

In this section we have gathered some of the most reliable freely available online government and employment websites for you to use in your research.

Many health authorities such as Vancouver Coastal Health, Fraser Health, First Nations Health Authority, and Island Health, provide users with dedicated home care information. This will help you narrow down the type of services your business can provide. Check your local health authority for information in your area.

Canadian Websites

BC Care Aide & Community Health Worker Registry | The Registry is a database of credentialed or “registered” care aides and community health workers working for, or wanting to work for, publicly funded employers in BC including acute care, assisted living care, long-term care, and home and community care.

Government of Canada – Home and Continuing Health Care | Discover Canada’s role in supporting health services at home, in the community, and in long-term care facilities.

BC Stats | Current reports and statistics from British Columbia's central statistical agency including labour market information, economic statistics and bankruptcies. Start by searching their Industry section and narrowing by industry type or go to the Business, Industry & Trade page to skim all the different business-related topics.

Government of Canada - Business and Industry | The Government of Canada's comprehensive page for business and industry guides you through important information on starting a business. You will find necessary permits and information on tax and regulation, as well as advice on how to protect your intellectual property through copyright or trademark, a primer for selling to the federal government, information on importing and exporting goods, and advice on managing and protecting your business operations.

Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.

Canadian Industry Statistics (CIS) - Industry Canada | CIS analyses industry data on many economic indicators using the most recent data from Statistics Canada. CIS looks at industry trends and financial information, such as GDP, Labour Productivity, Manufacturing and Trade data.

City of Vancouver’s Open Data Portal

How to access: The guide can be viewed through the link above and is free to use.

The Government of Canada routinely collects vast quantities and kinds of information on a diverse spectrum of topics. Now the City of Vancouver is making this information available to the public in a single concise searchable portal called Open Data 101. This data is accessible to the public and structured in an easy to understand format.

Census local area profiles 2016

Innovation, Science, and Economic Development Canada
Provides market research, industry statistics, licensing information for intellectual property, and information about doing business internationally. The Industry Canada site features interactive applications such as customizable trade reports, cost calculators, and online business planning guides. You can also search broad Canadian industry statistics.

The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.

WorkBC | Find current employment outlooks, labour market information, relevant links, and a geographic representation of the BC workforce. Start by searching your Industry Profile.

US & International Websites

Small Business Administration: Free Small Business Data
This site is created and managed by the US Small Business Administration (SBA) and provides a list of free sources of information that you can use to obtain data about markets in the US.

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kristen Fri, 08/04/2023 - 11:17

Regulations

Learn More About Compliance Issues

When it comes to starting a business, one of the first decisions you need to make is the legal structure of your business - sole proprietorship, partnership, limited liability partnership, or limited company. You'll also need to register your business and you'll need to be aware of many municipal, provincial or federal regulations. The websites in this section will help you.

Innovation, Science and Economic Development Canada - Permits and Licenses Search

Search for the permits and licenses applicable to your industry and location to meet all federal, provincial and municipal regulations.

General Business Resources

BizPaL
This is the one-stop website to assist Canadian businesses that are just starting up, or expanding into new areas. BizPaL asks you a short series of questions about the nature and scope of your current or proposed business. Based on your answers, BizPaL provides you with a customized list of government permits and licences that you may require to operate your business. All of the information that you provide is kept anonymous, and you may save or print your results for future reference.

Canada Revenue Agency - Business
This section of the Canadian federal tax agency's website contains important taxation and documentation requirements that businesses operating in Canada must adhere to.

Small Business BC (SBBC)
SBBC is a great place to start for information on BC specific regulations and guidelines, for whatever stage you are in your business development. This is a great post on the topic.

The Province of British Columbia
Provides information on programs and resources available to small business owners in British Columbia. Includes information on taxes and industry regulations. Start with the Permits, Licences & Registrations section.

BC Business Registry

British Columbia's online Business Registry is a self-serve application allowing small business owners to complete provincial registrations or incorporations of their business, file name requests on behalf of their business, and store maintenance filings required by British Columbia. Anyone with a BC Registries account may also search for existing businesses and clients, providing access to business information and filings for co-operatives, benefit companies, sole proprietorships, and general partnerships. Use the Business Structures Wizard to help you!

kristen Fri, 08/04/2023 - 11:17

Find Competitive Info

Conduct Your Competitive Research

Gather and analyze competitive information
Define your competitive edge
Use benchmarking tools to create your financial analysis
Find competitor information for your own organizational plan

Checklist

Who are my direct or indirect competitors? Where are they located?
Who are the leading companies in the home care providers industry and what can I learn from them (e.g., what were their revenues)?
Are my competitors publicly traded and would their financial filings help me plan my own business?
What are my competitors’ strengths and weaknesses and how can I add unique value?
Has there been any news coverage on my competitors announcing a new product, marketing strategy or personnel changes that can provide insight into my business planning?

TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.

kristen Fri, 08/04/2023 - 11:05

Tips on Company Research

An in-depth investigation and analysis of your competition is one of the most important components of a comprehensive market analysis. A competitive analysis allows you to assess your competitors' strengths and weaknesses in the marketplace, and to implement effective strategies to improve your competitive advantage. Here are some research strategies for doing your competitive analysis:

Company directories can be used to create lists of competitors by industry, product line, size, etc.
Doing a company name search in a general research database is an excellent way to learn more about your competitor’s products, services, prices, and media coverage.
If your competitors are public companies, learn more about them by reading their financials and annual reports.
News archives provide a range of competitive information on both public and private companies.
Patents are a good way to learn about the technical and design features of a competitor's products. You can refer to this UBC Library Research Guide, created by UBC Engineering Librarians, if you are looking for patent information. Most of the resources listed are freely available.

For information on primary and secondary market research, as well as common sources for secondary market research, watch our video tutorial Module One: Introduction To Market Research.

Finding information on public companies is considerably easier than finding information on privately-held companies. Information on public companies is readily available online, or at your local library. Another good starting point is the list of resources in the next section of this Accelerator Guide: Find Competitors. Unlike public companies, private companies are not required to file with the System for Electronic Document Analysis and Retrieval (SEDAR). Searching for private company information is considerably more difficult and will require a lot of patience, and a healthy dose of creativity.

kristen Fri, 08/04/2023 - 11:18

Find Competitors

Learning About Competitors

To create a list of competitors and find basic information about them (e.g. number of employees, contact information) you will need to consult business directories. Many directories are available online for free, while others are fee-based commercial databases. You can find directories that are particular to an industry or geography. Your local library will likely have a good collection of directories that you can consult in person.

For further information about secondary market research, see our video tutorial Module Two: Secondary Market Research for Industry Analysis.

If you know of some public companies in your industry, then annual reports can provide a great deal of useful financial information including sales volume, revenue increases, and total market share. You can search the System for Electronic Document Analysis and Retrieval (SEDAR) for Canadian Company filings. If the competitor you are researching does business in the US, then you search the Security and Exchange Commissions equivalent, EDGAR, which provides free public access to corporate information including financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q. You also can find information about recent corporate events reported on Form 8-K that a company does not have to disclose to investors. You can use advanced search features to search by Standard Industry Classification (SIC) codes.

Free Business Directories

CanadaOne - Canadian Business Directory
CanadaOne has a directory of over 20,000 Canadian businesses.

Federal Corporations Data Online
Free searchable database of federally incorporated/registered companies.

D&B Hoovers
Provides information on 18 million US and international companies, both public and private. D&B Hoovers' reports are generated quickly, and are easy to read. A fair amount of information is provided for free, but much more is available with a paid subscription. If you know the company name or ticker symbol of any of the key players in your industry, try searching for their Hoovers records to find key information. Use the link above for free information or contact your local library to see if they provide access. Affiliates of UBC may have access.

Proprietary Business Directories

Business in Vancouver, Book of Lists
Comprehensive collection of BC business data compiled annually as the popular BIV Book of Lists. Provides data on over 1000 companies including: websites, phone numbers, e-mail addresses, top executives' names, company age, revenues, profits and much more. UBC affiliates and in-person community researchers can obtain access to a print version (here are details on how to locate it) or you can get your own online subscription.

Mergent Online
Provides access to detailed information on US and international companies. Data can be compared and exported into software applications such as Excel. Affiliates of UBC can learn more and get access.

The Blue Book of Canadian Business
Detailed profiles for over 60 Canadian corporations, including missions/values, history, operations, social responsibility and executive biographies. Also contains directory type information for 2,500 Canadian companies, a ranking of the top 500 companies and a list of the top 400 Canadian stocks. UBC affiliates and in-person community researchers can obtain access to a print version of this periodical (here are details on how to locate it at UBC in Vancouver).

Reference Canada
Provides information on more than one million businesses throughout Canada. Includes name, address, phone number, contacts, number of employees, annual sales volumes, line of business, and credit rating. Vancouver Public Library subscribes to this online directory so check with your local library about access.

UBC Library Business Databases

Full Listing By Title or Full Listing By Subject

Mapping Your Competitors

Online maps such as Google Maps or Bing Maps and popular directories such as Yelp are a fast way to locate nearby competitors, and to get a better sense of the region your business operates within. Try searching for the name of your product or industry and narrowing your results by focusing the map on a specific location, such as a city or neighborhood.

SimplyAnalytics

This is an Internet-based mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. Check your local public or academic library for access. UBC affiliates can learn more and get access.

Trade Shows

Attending trade shows is an excellent way to learn more about your competitors. Contact local associations or read trade publications to find out what trade shows are coming to your community.

10Times.com | The largest worldwide online directory of trade fairs, business exhibitions, trade shows, conferences, and seminars for various industries. Search for trade shows by industry, country, date, organizer, or venue.

Better Outcomes | This three-day event brings together professionals from home-based care agencies of all sizes and service lines giving home care entrepreneurs, administrators, care professionals, and industry partners a valuable opportunity to upskill and learn.

Calgary Healthcare Career Expo | This expo works to solve the staffing issues. Learn from industry professions about education, paid training, job details and opportunities and what is involved to be successful in a healthcare career.

Home and Community Care Conference | This online conference discusses resources and ways for home and community care to thrive and in which communities take care of each other, how we keep acute care in hospitals, and what support is needed and necessary for those changes to be sustainable.

Home Care Innovation Forum | The Home Care Innovation Forum is a US-based event with sessions both in-person and virtually. The forum is for home health care leaders to gather, collaborate, imagine, and shape the future. Through carefully curated content and business matchmaking, participants make connections and gain the knowledge needed to stay competitive as the industry rapidly evolves.

Peterborough & Durham Healthcare Expos | Learn from industry professions about education, paid training, job details and opportunities and what is involved to be successful in a healthcare career.

This is Long Term Care | This conference highlights the emerging research, quality improvement initiatives, innovations and expertise that can educate and inspire others in seniors’ care and provide practical strategies that improve quality of care and quality of life.

Together We Care | A collaborative forum that joins the long-term care and retirement community sectors to help shape the future of seniors’ care, Together We Care is Canada’s largest gathering of leaders from the long-term care and retirement living sectors.

kristen Fri, 08/04/2023 - 11:18

Find Financial Benchmarks

One thing you will need to do in the financials section of your business plan is discuss how you will price your products and/or services, and how this compares to your competitors. You will need to develop a financial plan that includes your projected revenues and net income. The following resources will help you find financial information on competitors in your industry.

Free Tools for Finding Financial Info

EDGAR
Filings with the US Securities & Exchange Commission by companies listed on US exchanges. 10-K Forms include detailed information on company history, structure, financial statements, and other relevant data.

SEDAR
A collection of corporate filings that are required by securities regulators, from companies operating in Canada. This website is an excellent source for information about a company's plans, competitive environment, markets, products, and assets. SEDAR is the Canadian equivalent of EDGAR.

Finding Benchmarks & Ratios

Ratios are tools that allow you to plan and assess your company's progress over time, and to compare it to other companies in the same industry. There are diferent kinds of ratios, including operating ratios, financial ratios, performance indicators, and benchmarks.

Financial Performance Data (formerly SME Benchmarking Tool)
Tool for benchmarking your financial reports with others in your sector. Website also includes a collection of financial data and annual reports of various Canadian companies. For instructions on using the Financial Performance Data click here. To create a report using Financial Performance data click here.

TIP: Remember to search using your NAICS code (eg. 6216 - Home Health Care Services)

Financial Performance Indicators for Canadian Business
Offers current financial ratios by industry, based on data provided by Statistics Canada. The indicators are designed to serve as financial performance benchmarks against which individual firms and industries can be compared. Affiliates of UBC, UNBC, UVic and SFU have access through Abacus Dataverse. If you are visiting, please contact your local library about access.

Proprietary Tools For Finding Financial Info

UBC Company Research Guide
This research guide was created by UBC business librarians. Follow this link to go directly to the section of the guide that features various UBC Library electronic resources that are recommended for searching for financial information on competitors, such as credit rankings, stock prices and investment analyst reports. You can explore the navigation on the right-hand side to find more recommended research sources on the general topic of company research.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

Tools For Calculating Your Own Financials

Financial Ratio Calculators - Business Development Canada
Financial Ratios Calculator: Debt to Equity and Other Ratios - Canada One
Business Calculators - GoForth Institute

kristen Fri, 08/04/2023 - 11:18

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

Full Listing By Title or Full Listing By Subject

Library Resources

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Sheppard, C. L., Yau, M., Semple, C., Lee, C., Charles, J., Austen, A., & Hitzig, S. L. (2023). Access to community support services among older adults in social housing in ontario. Canadian Journal on Aging, 42(2), 217-229. doi:https://doi.org/10.1017/S0714980822000332 Retrieved from ABI/INFORM Collection.
Extendicare announces 2023 first quarter results. (2023, May 04). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
Zawaly, K., Ripat, J., Guse, L., Katz, A., Edwards, J., & Sibley, K. M. (2023). Re-braiding the strands of life through community rehabilitation, home care, and informal support: A longitudinal collective case study. Canadian Journal on Aging, 42(1), 80-91. doi:https://doi.org/10.1017/S0714980822000137 Retrieved from ABI/INFORM Collection.
Home healthcare market to experience substantial growth of USD 189193 million with excellent CAGR of 8.4% by 2029, size, share, trends, key drivers, growth and opportunity analysis: The introduction of newer technologies into this market has significantly increased the current communication flow between patients and healthcare providers, allowing for better, faster, and more effective care. (2022, Nov 16). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
Clavet, N., Hébert, R., Michaud, P., & Navaux, J. (2022). The future of long-term care in quebec: What are the cost savings from a realistic shift toward more home care? Canadian Public Policy, Suppl.Supplement 2, 48, 35. doi:https://doi.org/10.3138/cpp.2022-031 Retrieved from ABI/INFORM Collection.
Weissert, W. G., Lesnick, T., Musliner, M., & Foley, K. A. (1997). Cost savings from home and community-based services: Arizona's capitated medicaid long-term care program. Journal of Health Politics, Policy and Law, 22(6), 1329-1357. doi:https://doi.org/10.1215/03616878-22-6-1329 Retrieved from ABI/INFORM Collection.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

BCC Research. (2021, January). Elder Care Services and Assistive Devices: Global Markets. BCC Research. Retrieved from BCC Research Centre.
BCC Research. (2018, January). Home Health Care and Residential Nursing Care Services Global Briefing 2018. BCC Research. Retrieved from BCC Research Centre.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Ansberry, C. (2023, January 23). Caregiver Turnover Strains Households. Wall Street Journal (Online), N.PAG. Retrieved from Business Source Ultimate.
Barnes Reports: Home Health Care Services Industry (NAICS 62161). (2023). United States Home Health Care Services Industry Report, 1–184. Retrieved from Business Source Ultimate.
Barnes Reports: HOME HEALTH CARE SERVICES INDUSTRY (NAICS 62161). (2022). United States Home Health Care Services Industry Capital & Expenses Report, 1–222. Retrieved from Business Source Ultimate.
Barnes Reports: (NAICS 62161): Home Health Care Services Industry. (2022). United States Home Health Care Services Industry Report, 1–196. Retrieved from Business Source Ultimate.
MarketLine Company Profile: Extendicare Inc. (2022). In Extendicare Inc. MarketLine Company Profile (pp. 1–24). Retrieved from Business Source Ultimate.
Gilfix, M. (2022). The Quality Home Care Crisis: No one is immune, regardless of wealth. Trusts & Estates, 161(7/8), 37–41. Retrieved from Business Source Ultimate.
LAWS, F. (2022). Long-term elderly care takes planning. Delta Farm Press, 79(25), 16–17.
REESE, E. C. (2021). Healthcare is homeward bound: Hospital-at-home care promises to reshape healthcare delivery in the United States. Hfm (Healthcare Financial Management), 75(8), 20–25. Retrieved from Business Source Ultimate.
Hanlon, A. (2021). Providing Skilled Home-Care To The Nation’s Vulnerable Population. Employee Benefits & Wellness Excellence, 8(6), 24–26. Retrieved from Business Source Ultimate.
Ansberry, C. (2020, April 28). Demand for In-Home Care Rises During Coronavirus. Wall Street Journal - Online Edition, N.PAG. Retrieved from Business Source Ultimate.
Covert, H., Sherman, M., Miner, K., & Lichtveld, M. (2019). Core Competencies and a Workforce Framework for Community Health Workers: A Model for Advancing the Profession. American Journal of Public Health, 109(2), 320–327. https://doi.org/10.2105/AJPH.2018.304737. Retrieved from Business Source Ultimate.
Home Caregivers: Who’s the Employer? (2018). Payroll Manager’s Letter, 34(16), 4–5. Retrieved from Business Source Ultimate.
Seow, H., Arora, A., Barbera, L., McGrail, K., Lawson, B., Burge, F., & Sutradhar, R. (2018). Does access to end-of-life homecare nursing differ by province and community size?: A population-based cohort study of cancer decedents across Canada. Health Policy, 122(2), 134–139. https://doi.org/10.1016/j.healthpol.2017.11.014. Retrieved from Business Source Ultimate.
Kritsonis, T. (2018). The House Call is Making a Comeback. Maclean’s, 131(6), 56. Retrieved from Business Source Ultimate.
Noesgaard, M. S. (2018). How Home Health Caregivers’ Perceive the Influence of Professionalism on Their Experienced Work Engagement. Journal of Career Development, 45(4), 378–392. https://doi.org/10.1177/0894845317699516. Retrieved from Business Source Ultimate.
Home-care providers. (2016, December 2). Central Penn Business Journal, 32(50), 22. Retrieved from Business Source Ultimate.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

Phillips, L. ( 2023, April 7). WellSky launches at-home patient engagement platform. Retrieved from eMarketer database.
Phillips, L. ( 2022, December 13). At-home care is an opportunity–and a challenge–for healthcare players. Retrieved from eMarketer database.
Insiderintelligence.com. (2022, December 13). Status of Care-at-Home Programs According to US Health System Leaders, by Use Case, Sep 2022 (% of respondents in each group) [chart]. Retrieved from eMarketer database.
Insiderintelligence.com. (2022, December 13). Benefits of Care-at-Home Services According to US Health System Leaders, Sep 2022 (% of respondents)[chart]. Retrieved from eMarketer database.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

Diment, D. (2023, January). Home Care Providers in the US: Industry Report 62161. IBISWorld. Retrieved from IBISWorld Industry Reports.
DellaCamera, C. (2022, September). Home Care Providers in Canada: Industry Report 62161CA. IBISWorld. Retrieved from IBISWorld Industry Reports.
Clark, C. (2023, March). Elderly & Disabled Services in the US: Industry Report 62412. IBISWorld. Retrieved from IBISWorld Industry Reports.
Brocker, M. (2022, November). In-Home Senior Care Franchises in the US: Industry Report OD5597. IBISWorld. Retrieved from IBISWorld Industry Reports.
Diment, D. (2022, September). Residential Senior Care Franchises in the US: Industry Report OD5598.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Freedonia Focus Reports. (2022, July). Healthcare: United States. Retrieved from Marketresearch.com Academic.
Freedonia Focus Reports. (2021, October). Skilled Nursing Facilities: United States. Retrieved from Marketresearch.com Academic.
Kalorama Information. (2019, February). The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living. Retrieved from Marketresearch.com Academic.
Freedonia Focus Reports. (2017, November). Assisted Living: United States. Retrieved from Marketresearch.com Academic

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

kristen Fri, 08/04/2023 - 11:19

Find Customer Info

Conduct Your Customer Research

Create your customer analysis
Identify your target customer
Demonstrate how your products and services satisfy your customers' needs

Checklist

Who is going to buy my services (e.g. couples, parents, other businesses)
What is the future outlook of my target market?
What do people spend on this industry?
What is demographic data and how can it help me research my customers

How many people use industry services each year in Canada and British Columbia?

TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.

kristen Fri, 08/04/2023 - 11:06

Demographic Data

The resources listed in this section will help you identify population characteristics, and help you develop your customer profile. This research will also help you identify geographic areas where the largest number of your potential customers live. This can be very useful when determining a location for your business, and also when formulating your marketing strategy. Don't forget that trade associations and trade journals collect information about customers and can be great information sources for this area of your research.

Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.

Canadian Household Spending - Statistics Canada
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers.

This table provides statistical information about household expenditures by Canadians broken down into a variety of categories. You can refine the table by region. You can view the full list of data tables here.

Census Profile - Statistics Canada
Provides Canadian community profiles from the latest Census of Canada. These profiles are very useful for comparing statistics on different municipalities or regional districts. Includes details on family characteristics, primary language, mobility, educational attainment, marital status, labour force activity, earnings, and mode of transportation to work.

Socio-Economic Profiles - BC Stats
The socio-economic profiles consist of charts and tables for the various regional districts, health areas, college regions and school districts. Each region contains a map, demographic profile, economic hardship, labour market structure, education concerns, crime, health problems, children at risk, and youth at risk. The profiles are presented in a format that allows comparison to other regions in the province and to BC overall.

kristen Fri, 08/04/2023 - 11:19

Your Target Market

Library Resources

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Freedonia Focus Reports. (2022, July). Healthcare: United States. Retrieved from Marketresearch.com Academic.
Freedonia Focus Reports. (2021, October). Skilled Nursing Facilities: United States. Retrieved from Marketresearch.com Academic.
Kalorama Information. (2019, February). The Long Term Care Market: Nursing Homes, Home Care, Hospice Care, and Assisted Living. Retrieved from Marketresearch.com Academic.
Freedonia Focus Reports. (2017, November). Assisted Living: United States. Retrieved from Marketresearch.com Academic.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

Phillips, L. ( 2023, April 7). WellSky launches at-home patient engagement platform. Retrieved from eMarketer database.
Phillips, L. ( 2022, December 13). At-home care is an opportunity–and a challenge–for healthcare players. Retrieved from eMarketer database.
Insiderintelligence.com. (2022, December 13). Status of Care-at-Home Programs According to US Health System Leaders, by Use Case, Sep 2022 (% of respondents in each group) [chart]. Retrieved from eMarketer database.
Insiderintelligence.com. (2022, December 13). Benefits of Care-at-Home Services According to US Health System Leaders, Sep 2022 (% of respondents)[chart]. Retrieved from eMarketer database.

Public Opinion Polls

Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.

Primary Research

The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:

Advertising, blogs and sales brochures
Your personal network and employees
Direct observation, focus groups and interviews with potential customers

kristen Fri, 08/04/2023 - 11:19