Auto Dealership Guide
Auto Dealership GuideThis guide can offer a launching point as you embark on your secondary market research for your business idea. Work through the questions and resources to develop strategies for accessing reliable business information as part of your planning process. While doing your own primary market research will ensure you get the exact data you need, it is usually very time consuming and expensive. Believe us -- it is well worth your time to learn how to find publicly available statistics and data first. We'll point you to as many freely available, online sources that we can find, but keep in mind that there are many resources available at your local public, college or research library.
Guide Outline
This Accelerator Guide is organized into four sections designed to help you focus your research. Each section will highlight what goals you'll achieve, as well as questions to get you thinking about the kind of information you'll likely need. In no time you will be an expert DIY researcher! You'll need to use the menu on the left to explore each section but here is an outline you can follow.
- Getting Started has introductory materials like how-to books, sample business plans and general start-up information.
- Industry Info has sources outlining the current status, outlook, and trends for your particular industry or sector and more.
- Competitive Info has sources for outlining your competitive market, including potential competitors and market share.
- Customer Info has sources that will help you develop your market analysis and learn about the demographics of your target market and your customers' needs.
Need Other Help?
If you're looking for in-person help be sure to check out the BC Business Support Directory for help in your specific community. If this is your first time doing secondary market research you might want to follow our step-by-step Business Research Basics. In the Learn Business Basics section of this website you will find curated lists of resources on many business topics from marketing, top business planning to a wide selection of free web-based tools to help you with your business development.
PHOTO CREDIT: iStockphoto.com/Greentellect_Studio
Fast Facts
Getting Started
Getting StartedCheck Out Books & Business Plans For Inspiration
This section will introduce several "how-to" books on business to help you get started with your research. These books will primarily introduce you to business plan writing. These books will also introduce general business types such as retail and service business models.
Find Books
Find BooksBooks To Help You Get Started
There is a good chance that someone has written a book about starting a business in your particular industry. "How-to" books are a great starting place in business research because they contain a collection of useful information in one single resource. They often provide a good introduction to business planning specific to your industry, and many contain sample business plans. Contact your local library to see what business-related books they have in their collection.
Google Books
Google Books
Google Books is a search feature offered by Google. It enables users to search the full text of approximately 10 million books that Google has scanned and stored in its digital database. It also offers previews of books that are currently still in print.
Find Books In A Library Near You
Worldcat
A global catalogue of library collections from various libraries around the world. You can search for books on business planning, new enterprises, start-ups, or your specific industry. You can search for all the locations with copies of a specific item, and then locate the item in a nearby library. In Worldcat, you can also view research articles and other digital content directly online.
illume
A search portal to BC's post-secondary and public library collections (93 libraries).
Try Searching These Subject Headings
- Automobile dealers -- Management.
- Selling -- Automobiles.
- Automobile dealers.
- New business enterprises -- Management.
- Small business -- Management.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
netLibrary | online library resource
BC ELN's shared collection of 800+ ebook titles is a strong, broad mix of theoretical, practical, applied and general interest titles across all business subject areas: accounting, e-commerce, enterpreneurship, economics and global economy, finance and banking. The collection includes works from leading business and economic scholars and key publishers of business information. For more information, including a list of the academic libraries that have access via ELN check out this link.
Find Business Plans
Find Business PlansRelated Business Plans Are Great Models
In the page below you will find examples of successful business plans. Researching your business plan can be a very time-consuming experience, but it is an essential and worthwhile investment. Your business plan will become your most important day to day operating tool. The information resources and strategies in this guide will help you create an effective plan and increase your chances for business success.
Review Sample Plans for Ideas
Most books about starting a business will include examples of business plans, as well as business planning templates. In addition to books, online business resources frequently include sample business plans. Here are a few to get you started.
Libraries pay for many online resources that you can access from your home computer. For example, get in touch with your local library to see if you can get access to the Gale Business Plans Handbook today.
Auto Dealership Business Plans:
- Used Car Sales Business Plan - Encyclopedia of Business, 2nd Ed.
- How to Become a Used Car Dealer - ehow.com
- How to Start Your Own Auto Dealership - Hubpages.com
- Starting a Car Dealership and Raising Capital - Auto Industry Startups
Bplans.com
This site offers a selection of free sample business plans, as well as articles on business planning. Bplans.com also sells business planning software.
- Environmental Car Dealership Business Plan
- Used Auto Sales Business Plan
- Automotive Repair - Sales - Valet Business Plan
Marketing Plan Outline from Government of Canada |This Government of Canada page reviews the components of a marketing plan and why a marketing plan is necessary for your small business.
BDC Marketing Plan Template | This comprehensive marketing plan template from BDC is for Canadian entrepreneurs specifically and includes all the important sections of a marketing plan, including an executive summary, identification of your target customer, and how you'll measure your sales.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Small Business BC - How to Write a Marketing Plan
This guide shows you how to develop a marketing plan that includes details like how you intend to meet your customers’ needs and communicate the benefits of your products or services to them. When making any decisions about market positioning, pricing, promotions, and sales, your customers should always be top of mind.
Business Plans Handbook, Gale Publishing
This is a database of actual business plans written by North American entrepreneurs seeking financing for their businesses. Includes examples of many start-up business ideas. Access is available through many BC public libraries, made possible by a generous donation from the Sutherland Foundation. Affiliates of UBC can start here.
- Used Car Business Plan - Budget Cars
- Automotive Dealer Group - Pompei-Schmidt Auto Dealers Inc.
- Auto Sales Company - Mountain View Lease, LLC
-
Automotive Dealer Business Plan - Pallisimo Motors
Find Financing
Find FinancingStarting A New Business Requires Money - Where Will It Come From?
Identifying the sources of financing for your new small business can be a challenging and stressful task. Finding the money that a new business requires is an important step to success. With proper planning and a few resources to guide you on your way, identifying and securing the financing to start your business becomes a much smoother and gentler process. Here are a few important resources to help get your business financed.
Great Starting Points For Finding Financing Information:
Canada Business
Government of Canada website that provides business information services for entrepreneurs, including information on starting a business, grants and financing, regulations and permits, management, marketing and more.
Start here: Government Grants, Loans and Financing
Start here: Sources of Private Sector Financing
Business Development Bank of Canada (BDC)
BDC is a government owned financial institution that serves Canadian entrepreneurs. BDC acts as a 'complementary lender', offering loans and investments that supplement services available from commercial financial institutions. BDC puts special focus on SMEs in sectors such as manufacturing, exporting, innovation and knowledge-based industries. Start with:
The Canadian Trade Commissioner Service - Global Markets Support Program
Offers a variety of funding and financing options for Canadian businesses with the potential to engage in global trade and international commerce.
How to Finance Your Start-Up Business - Small Business BC
This post published by Small Business BC provides an excellent overview of you main financing options.
Find Industry Info
Find Industry InfoDo you need to:
- Conduct your industry research?
- Write your industry overview?
- Start your market analysis?
The resources in this section can help you answer these questions:
- What are NAICS or SIC codes, and how can I use them for my business research?
- What are the risks, trends, opportunities and outlooks for the automobile sales industry?
- What is the forecast for the Canadian auto industry?
- What is the typical revenue and profit of Canadian automobile dealers?
- What trade associations, magazines, agencies and websites can be used for research?
- What is the employment forecast for automobile dealerships in BC?
- Have there been regulatory or technological changes in this industry that could affect my business?
Make a note of all the questions you're hoping to answer.
Industry Codes
Industry CodesThe North American Industry Classification System
At the start of your research, it may not be clear what specific industry you should be examining. A good strategy is to find out if your business idea is classified in an industrial classification system. These systems organize industries by assigning them a numeric code. The most commonly used system is the North American Industry Classification System (NAICS). Once you know your Industry Classification Code you can use this number to:
- Find industry-specific statistics on government websites or in library databases
- Generate lists of competitors in company directories
Another common classification system is the Standard Industry Code (SIC). NAICS have mostly replaced the SIC, but the SIC is still used by some commercial databases. Finding and using these classification systems to effectively search can be tricky, so don't hesitate to ask a librarian for help.
Here Are Some Relevant Categories:
Type |
Code | Description |
---|---|---|
NAICS | 44-45 | Retail Trade |
NAICS | 4411 | Automobile Dealers |
NAICS | 4412 | Other Motor Vehicle Dealers |
NAICS | 441110 | New Car Dealers |
NAICS | 441120 | Used Car Dealers |
NAICS | 441210 | Recreational Vehicle Dealers |
NAICS | 441220 | Motorcycle, Boat and Other Motor Vehicle Dealers |
SIC | 55 | Automotive Dealers & Service Stations |
SIC | 5511 | New & Used Car Dealers |
SIC | 5521 | Used Car Dealers |
SIC | 5561 | Recreational Vehicle Dealers |
SIC | 5571 | Motorcycle Dealers |
Search or browse all NAICS or SIC codes on the NAICS Association website. Some NAICS codes are different in Canada — you can search by keyword or browse Canadian NAICS codes at Statistics Canada or Canadian Industry Statistics. To search for a SIC code using a NAICS code and vice versa, use the NAICS & SIC Crosswalks.
For more information about planning your industry research, including identifying your industry codes, check out the video tutorial for Module 3: Planning Your Industry Research.
Library Databases
Library DatabasesThe Expensive World Of Business Information
Believe it or not, you cannot find everything on Google! Have you ever done an online search and found the perfect industry report only to find that it costs over $5,000? Did you know that libraries pay for many expensive databases that could be helpful in your secondary market research?
Search engines like Google can only provide direct access to freely available information. Most of the web, including business information, lives in databases behind expensive paywalls. This paywall-protected section of the Internet is known as the deep web. Fortunately, some libraries pay to subscribe to databases so they can provide free access to their patrons — and many business databases can contain useful information such as articles, market research, and company reports.
There are several strategies you can use to access relevant business information on the deep web. First, we urge you to look up what business resources your local public or academic library can provide access to. Each database has its own arrangement, with unique interfaces and search features. It helps to know the structure and search terms of the specific database you are working with in order to retrieve effective results.
Also, it is important to know that library databases are restricted by specific usage agreements. It can help to consult with a librarian if you have trouble navigating a specific database. They may also be able to help you find comparable information elsewhere. Libraries with robust business collections might have useful e-books, directories and trade journals. As you conduct your secondary market research you will likely need to consult both free and deep web resources.
For more information about how and why to use business databases, check out our video tutorial, Module Four: Conducting Your Industry Research.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Here Are Some Library Databases For Industry Research:
Tips
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
Start here: Mitchell, J. (2010, June 24). Corporate news: Car dealers close to winning exemption from Consumer Law. Wall Street Journal (Eastern Edition), p. B.3.
Start here: Leggett, D. (2011, February 17). Vehicle market forecasts: Positive global outlook seen for 2011. Auto global news.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
Start here: Market Overview. (2010). Canada Autos Report, 11-13.
Start here: Finlay, S. (2011). Auto dealers want a say in vehicle product development. Ward's Dealer Business, 45(3), 12.
Start here: Finlay, S. (2010). Mercedes gives dealers iPads. Ward's Dealer Business, 44(9), 43.
Canadian Business and Current Affairs (CBCA)
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Canadian Business and Current Affairs (CBCA)
Provides access to general and specialized business information, current events, and reference materials, including popular and academic journals. Excellent for tracking trends for your specific product or industry.
Start here: Bostelaar, R. (2010, May 7). Car dealer seeks government's help against GM cutbacks. CanWest News.
Start here: Car dealers suffer as retail drops for second straight month in January: StatsCan: Retail down for second straight month in January. (2011, March 22). The Canadian Press.
Tips
Need to find your local library? Check out our directory.
Canadian Newsstream
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Provides full-text access to many Canadian national and regional newspapers. Content is updated daily, following a two-day embargo period. Some content dates back to 1985. You can easily set up an article alert service and receive email updates on your search results. All you need to do is complete your search and click on the Save search/alert link near the top of your results. Provide your email address and then set the notification frequency and you're good to go! Try searching your industry, track information on your competitors or any other topic of your choice.
Start here: Bettencourt, M. (2011, April 15). Showdown over cross-border price disparity. The Globe and Mail, p. D.8.
Start here: Leader, M. (2011, March 26). Automobile dealers have more to offer prospective buyers than ever before. Telegraph-Journal, H.4.
Start here: Edwards, A. (2011, January 21). Downtown West Georgia Street was once auto dealership row; What is now a line of highrise condominiums and ofice towers was once the location of most of the major auto dealers in Vancouver. The Vancouver Sun, G.4.
First Research Industry Profiles
How to access: If you are a UBC student, staff, or faculty you can access many of these reports through ABI/INFORM and/or Business Market Research Collection (Proquest).
Covers over 900 industry segments. Updated on a quarterly basis, these industry profiles contain critical analysis, statistics and forecasts to help you engage key prospects, coach key clients, and deepen customer relationships. You can search for reports by NAICS, SIC or keyword or browse by category.
Start here: Automobile Dealers Industry Profile
Start here: Retail Sector Industry Profile
Associations & Magazines
Associations & MagazinesAssociations & Magazines Are Great Sources of Industry Information
In this section we have gathered some of the most popular information sources, such as trade journals, magazines, blogs, and association websites. Industry information is always changing. For the latest news, current issues and popular opinions, try following one or more of these sources. In addition, interacting with the websites that provide this information through commenting and asking questions may also provide you with more information.
Associations
Trade associations often publish free industry newsletters that are excellent sources of information for your business plan. Such newsletters often have articles that cover in-depth topics on business management, manufacturing practices, how-tos, and current industry news.
Canadian Automobile Dealers Association (CADA) | The CADA is the national association for franchised automobile and truck dealerships that sell new cars and trucks in Canada.
North American Automobile Trade Association (NAATA) | The North American Automobile Trade Association (NAATA) started in 1996, to represent the interests of vehicle dealers who imported and exported motor vehicles across international borders. Check out their Directory of Cross-Border Motor Vehicle Specialists.
New Car Dealers Association of BC | "The association speaks on behalf of British Columbia's new car industry to the public, media, and government, and deals primarily with the legal, environmental, and consumer issues relating primarily to new vehicle sales in British Columbia."
Automotive Retailers Association of BC (ARA) | The ARA was formed in 1951 to provide a collective voice for the Automotive Service Industry in British Columbia.
National Automobile Dealers Association (NADA) | NADA represents over 17,000 American new car dealers and is the national voice of the US auto sales industry.
ASAE Gateway to Associations Directory
Use this directory to search for an association by name, interest area, or international geographic location (including Canada and BC). You can also search using a combination of various fields.
Magazines / Trade Journals
Trade journals (often called magazines or trade publications) can be very useful in helping you find current articles relating to business research. Contact your local research library to determine which trade journal subscriptions they have. There are also free trade publications that you can access online.
Canadian Auto Dealer
Canadian auto dealer magazine is a new publication for dealer principals and senior managers at Canada's automobile dealerships. Published 8 times per year and available for online viewing.
WardsAuto
A leading source of Automotive news from around the world, Ward's offers a variety of print and online publications to meet your information needs.
Auto Dealer Monthly
This US based trade magazine is available online - or browse their other online content (how-to / blogs / webinars).
Try searching Ulrich's Periodical Directory to develop a list of important trade publications in your industry.
Blogs & Forums
Blogs & ForumsInformal Information Sources to Help You Stay Current
In this section we have gathered some of the most popular peer-to-peer information sources, such as blogs, discussion forums and other social media resources. Industry information is always changing - for the latest news, current issues and popular opinions - try following one or more of these sources. In addition, blogs and forums usually give you the opportunity to join the conversation, either by posting comments, questions or opinions of your own.
Auto Sales Blogs:
Car Sales Blog - Car Sales Professional
Tips and advice for those in the automotive sales industry.
Start here: Reading Customers is the Key to Selling Cars
Dealer.com Blog
Best practices and tips from industry leaders.
Auto Sales Discussion Forums:
CarDealerForums.com
Forums for dealers, vendors, and other auto industry insiders. Offers specific forums based on car make and model.
DealershipForum.com
DealershipForum.com is a forum dedicated to professionals that work in the Retail Automotive Industry
Key Websites
Key WebsitesIf you want a one-stop shop for government reports try the BC Legislative Library catalogue.
Finding The Best Online Information Is Tough
In this section we have gathered some of the most reliable government and employment websites for you to use in your research.
Canadian Information:
Canadian Automotive Partnership Council (CAPC)
An industry-led organization formed in September 2002 to address the key competitive issues facing the Canadian automotive industry.
BC Stats | Current reports and statistics from British Columbia's central statistical agency including labour market information, economic statistics and bankruptcies. Start by searching their Industry section and narrowing by industry type or go to the Business, Industry & Trade page to skim all the different business-related topics.
Start here: Other Economic Statistics (see licensed motor vehicle statistics) | PDF version
WorkBC | Find current employment outlooks, labour market information, relevant links, and a geographic representation of the BC workforce. Start by searching your Industry Profile.
Start here: Industry Profile - Wholesale and Retail Trade (includes automobile salespersons)
Start here: Career Profile - Retail and Wholesale Trade Managers
Start here: Career Profile - Retail Sales Supervisors
Innovation, Science, and Economic Development Canada
Provides market research, industry statistics, licensing information for intellectual property, and information about doing business internationally. The Industry Canada site features interactive applications such as customizable trade reports, cost calculators, and online business planning guides. You can also search broad Canadian industry statistics.
Start here: The Canadian Automotive Industry
Start here: Company Directories - Used Car Dealers (NAICS 44112)
Start here: Retail Revenues and Expenses - New Car Dealers (NAICS 44111)
Start here: Establishments - Automobile Dealers (NAICS 4411)
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.
Start here: New Motor Vehicle Sales - February 2011
Start here: Over a barrel? Canada and the rising cost of energy
Job Bank - Government of Canada
The leading source for labour market information. The site is designed to assist individuals who are searching for work or looking to make career decisions but can also be useful to gage employment trends in an industry. Try using their search portal to explore careers by occupation or review the latest job market trends in your industry.
Province of Alberta - Ministry of Labour
Provides information on economic development, labour, trades and apprenticeships as well as industry descriptions and data from the Province of Alberta.
Start here: Industry Profiles
PriceWaterhouse Coopers Canada (PwC) | Global consultancy firm that produces reports on the state of various industries.
Start here: Automotive Industry
International and/or American Information:
Small Business Administration: Free Small Business Data
This site is created and managed by the US Small Business Administration (SBA) and provides a list of free sources of information that you can use to obtain data about markets in the US.
Start here: Auto Sales Industry
CareerOneStop
A good way to research trends in the US labour market. Provides detailed labour information by state.
Start here: Industry Overview - NAICS 4411 - Automobile Dealers
MarketWatch - Industry Analyzer | The Industries section contains current data on Dow Jones Industry Sectors. Aggregate data as well as company-specific data is available.
Reportlinker.com
ReportLinker is a professional search engine which gives you access to an exclusive database of 1.2 million market reports and counting. Use this search engine to find official Industry reports, Company profiles and Market Statistics. Please note: information listed on this website may be very expensive but it may be possible to get access to specific reports elsewhere.
You might want to jump ahead to the news websites listed in the next section of this Accelerator Guide for more resources. News websites can often be good sources of industry, competitive and consumer information.
Regulations & Guidelines
Regulations & GuidelinesStart With These Websites To Learn More About Compliance Issues
When it comes to starting a business, one of the first decisions you need to make is the the legal structure of your business - sole proprietorship, partnership, limited liability partnership, or limited company. You'll also need to register your business and you'll need to be aware of many municipal, provincial or federal regulations. The websites in this section will help you.
Canada Business Network - Permits and Licenses Search
Search for the permits and licenses applicable to your industry and location to meet all federal, provincial and municipal regulations.
Small Business BC (SBBC)
SBBC is a great place to start for information on BC specific regulations and guidelines, for whatever stage you are in your business development. This is a great post on the topic.
BizPaL
This is the one-stop website to assist Canadian businesses that are just starting up, or expanding into new areas. BizPaL asks you a short series of questions about the nature and scope of your current or proposed business. Based on your answers, BizPaL provides you with a customized list of government permits and licences that you may require to operate your business. All of the information that you provide is kept anonymous, and you may save or print your results for future reference.
The Province of British Columbia
Provides information on programs and resources available to small business owners in British Columbia. Includes information on taxes and industry regulations. Start with the Permits, Licences & Registrations section.
Start With These Websites For Industry Specific Info
Motor Vehicle Sales Authority of British Columbia
The Motor Vehicle Sales Authority of British Columbia (VSA) is an administrative authority delegated by the provincial government to administer and enforce the Motor Dealer Act and its regulations.
Start here: Dealer Resources
CADA Government Regulations
Regularly updated with news and opinions on Canadian government regulations that affect the auto sales industry.
Find Competitive Info
Find Competitive InfoDo you need to:
- Gather and analyze competitive information?
- Define your competitive edge?
- Use benchmarking tools to create your financial analysis?
- Find competitor information for your own organizational plan?
The resources in this section can help you answer these questions:
- Who are my direct or indirect competitors in the auto sales industry? Where are they located?
- Who are the leading companies in the auto sales industry and what can I learn about them (e.g., what were their revenues)?
- Are any of my competitors publicly traded and would their financial filings help me plan my own business?
- What are my competitors’ strengths and weaknesses and how can my auto sales business remain competitive?
Make a note of all the questions you're hoping to answer.
Tips On Company Research
Tips On Company ResearchCompany Research For Your Competitive Analysis
An in-depth investigation and analysis of your competition is one of the most important components of a comprehensive market analysis. A competitive analysis allows you to assess your competitors' strengths and weaknesses in the marketplace, and to implement effective strategies to improve your competitive advantage. Here are some research strategies for doing your competitive analysis:
- Company directories can be used to create lists of competitors by industry, product line, size, etc.
- Doing a company name search in a general research database is an excellent way to learn more about your competitor’s products, services, prices, and media coverage.
- If your competitors are public companies, learn more about them by reading their financials and annual reports.
- News archives provide a range of competitive information on both public and private companies.
- Patents are a good way to learn about the technical and design features of a competitor's products. You can refer to this UBC Library Research Guide, created by UBC Engineering Librarians, if you are looking for patent information. Most of the resources listed are freely available.
For information on primary and secondary market research, as well as common sources for secondary market research, watch our video tutorial Module One: Introduction To Market Research.
Finding information on public companies is considerably easier than finding information on privately-held companies. Information on public companies is readily available online, or at your local library. Another good starting point is the list of resources in the next section of this Accelerator Guide: Find Competitors. Unlike public companies, private companies are not required to file with the System for Electronic Document Analysis and Retrieval (SEDAR). Searching for private company information is considerably more difficult and will require a lot of patience, and a healthy dose of creativity.
Find Competitors
Find CompetitorsUse Directories To Make A List of Competitors
To create a list of competitors and find basic information about them (e.g. number of employees, contact information) you will need to consult business directories. Many directories are available online for free, while others are fee-based commercial databases. You can find directories that are particular to an industry or geography. Your local library will likely have a good collection of directories that you can consult in person.
For further information about secondary market research, see our video tutorial Module Two: Secondary Market Research for Industry Analysis.
If you know of some public companies in your industry, then annual reports can provide a great deal of useful financial information including sales volume, revenue increases, and total market share. You can search the System for Electronic Document Analysis and Retrieval (SEDAR) for Canadian Company filings. If the competitor you are researching does business in the US, then you search the Security and Exchange Commissions equivalent, EDGAR, which provides free public access to corporate information including financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q. You also can find information about recent corporate events reported on Form 8-K that a company does not have to disclose to investors. You can use advanced search features to search by Standard Industry Classification (SIC) codes.
Here Is a List of Business Directories
Company Directories by Industrial Sector
Use this link to search Industry Canada's various directories by Industry Category, NAICS code or keyword.
B.C. Business Network
The B.C. Business Network is a a dynamic directory of leading B.C. businesses interested in new opportunities and expanding markets. Search companies by keyword or select the sector from the drop down menu to view all companies in a given sector.
Canadian Companies Capabilities
This Industry Canada database has over 60,000 Canadian businesses. You can search within specialized directories for aboriginal businesses, women-owned businesses or specific industries such as computer services or apparel. The business profiles contain comprehensive information on contacts, products, services, trade experience, and technology.
Start here: From the main search page, select Go to Detailed Search. Scroll down to the NAICS code search box and type in 4411 (Automobile Dealers).
Frasers
A comprehensive industrial directory and search tool, with information on products and services provided by Canadian industrial wholesalers, manufacturers, and distributors. You can search by product name, company name, or brand name.
Start here: Automotive Suppliers
ThomasNet
A listing of manufacturers in the US and Canada. Includes links to product catalogs.An excellent free source to research your competitors or find suppliers.
Online maps such as Google Maps or Bing Maps and popular directories such as Yelp are a fast way to locate nearby competitors, and to get a better sense of the region your business operates within. Try searching for the name of your product or industry and narrowing your results by focusing the map on a specific location, such as a city or neighborhood.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Business in Vancouver, Book of Lists
Comprehensive collection of BC business data compiled annually as the popular BIV Book of Lists. Provides data on over 1000 companies including: websites, phone numbers, e-mail addresses, top executives' names, company age, revenues, profits and much more. UBC affiliates and in-person community researchers can obtain access to a print version (here are details on how to locate it) or you can get your own online subscription.
The Blue Book of Canadian Business
Detailed profiles for over 60 Canadian corporations, including missions/values, history, operations, social responsibility and executive biographies. Also contains directory type information for 2,500 Canadian companies, a ranking of the top 500 companies and a list of the top 400 Canadian stocks. UBC affiliates and in-person community researchers can obtain access to a print version of this periodical (here are details on how to locate it at UBC in Vancouver).
Reference Canada
Provides information on more than one million businesses throughout Canada. Includes name, address, phone number, contacts, number of employees, annual sales volumes, line of business, and credit rating. Vancouver Public Library subscribes to this online directory so check with your local library about access.
Attending trade shows is an excellent way to learn more about your competitors. Contact local associations or read trade publications to find out what trade shows are coming to your community.
10Times.com
The largest worldwide online directory of trade fairs, business exhibitions, trade shows, conferences, and seminars for various industries. Search for trade shows by industry, country, date, organizer, or venue.
TSNN.com
Online directory of trade shows, exhibitions, public events, conferences and seminars. Please note: free registration required.
Find Financial Information
Find Financial InformationFind Competitor's Financial Information, Annual Reports, Filings, Etc.
One thing you will need to do in the financials section of your business plan is discuss how you will price your products and/or services, and how this compares to your competitors. You will need to develop a financial plan that includes your projected revenues and net income. The following resources will help you find financial information on competitors in your industry.
Sources For Finding Financial Information:
EDGAR
Filings with the US Securities & Exchange Commission by companies listed on US exchanges. 10-K Forms include detailed information on company history, structure, financial statements, and other relevant data.
Financial Post Infomart
Offers corporate information and financial reports for Canada's leading 500 companies. Includes analytical tools to examine data for approximately 1400 Canadian companies. Use the Industry Reports or Companies by Industry databases. Check out this detailed guide to searching Infomart. Please note:Only some information is free. Check with your local library for complete access to this resource.
Financial Performance Data (formerly SME Benchmarking Tool)
Tool for benchmarking your financial reports with others in your sector. Website also includes a collection of financial data and annual reports of various Canadian companies. For instructions on using the Financial Performance Data click here. To create a report using Financial Performance data click here.
Note: Use NAICS code 4411 (Automobile Dealers) for your report.
SEDAR
A collection of corporate filings that are required by securities regulators, from companies operating in Canada. This website is an excellent source for information about a company's plans, competitive environment, markets, products, and assets. SEDAR is the Canadian equivalent of EDGAR.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
LexisNexis Academic
Provides access to business and financial news, US and international company financial information, market research, industry reports, and actual SEC filings. Search features permit comparison of companies based on criteria such as sales, income, and number of employees. Follow the 'Business' link to find company annual reports, financial, and credit reports. Check your local library to see if they provide access.
Sources For Finding Ratios:
Ratios are tools that allow you to plan and assess your company's progress over time, and to compare it to other companies in the same industry. There are different kinds of ratios, including operating ratios, financial ratios, performance indicators, and benchmarks.
Financial Performance Indicators for Canadian Business
Offers current financial ratios by industry, based on data provided by Statistics Canada. The indicators are designed to serve as financial performance benchmarks against which individual firms and industries can be compared. Affiliates of UBC, UNBC, UVic and SFU have access through Abacus Dataverse. If you are visiting, please contact your local library about access.
News Sources
News SourcesMedia Coverage Can Reveal A Lot About Your Industry and Competitors
News articles can be great sources for understanding what your competitors are planning, what new products they are launching, and important information on how they structure their organization. A librarian can help you find relevant online news articles. Don't forget that you can also use media sources to research business and industry trends.
Auto Dealer News - Topix
Auto Dealers news continually updated from thousands of sources around the net.
CanadaNewsWire
A free news database that is searchable by company name, keyword, or industry sector.
NewsLink
Links to local and international news source websites. Provides access to both current and archived news stories, which allows you to track trends over time.
YAHOO! Finance Canada
Excellent source for current Canadian business news. The website also features an extensive business news archive section.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Canadian Business and Current Affairs (CBCA)
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Canadian Business and Current Affairs (CBCA)
Provides access to general and specialized business information, current events, and reference materials, including popular and academic journals. Excellent for tracking trends for your specific product or industry.
Canadian Newsstream
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Provides full-text access to many Canadian national and regional newspapers. Content is updated daily, following a two-day embargo period. Some content dates back to 1985. You can easily set up an article alert service and receive email updates on your search results. All you need to do is complete your search and click on the Save search/alert link near the top of your results. Provide your email address and then set the notification frequency and you're good to go! Try searching your industry, track information on your competitors or any other topic of your choice.
You can easily set up an article alert in Canadian Newstand to learn about your industry, track information on competitors or other relevant topics. All you need to do is try out your search and click on the Set Up Alert link in you results. Provide your email address and set the notification frequency and you're good to go!
Market Share & Size
Market Share & SizePutting Together Your Piece Of The Pie
Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
Market Share Reporter
Annual compilation of international market share data on selected companies, products, and services. Helpful tip: Use the back-of-book indexes to look up products, services, brands, and companies. If you are searching for information specific to a certain country, be sure to check the table title.
Try Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation and interviews
Find Customer Info
Find Customer InfoDo you need to:
- Research your customer analysis?
- Identify your target customers?
- Demonstrate how your products and services satisfy your customers' needs?
The resources in this section can help you answer these questions:
- What is the future outlook of my target market?
- What do people spend on automobile purchases?
- What is demographic data and how can it help me research my customers?
- How are vehicle purchasing patterns changing as hybrid and electric vehicles enter the marketplace?
Make a note of all the questions you're hoping to answer.
Demographic Data
Demographic DataDemographic Analysis is Critical to Your Success
The resources listed in this section will help you identify population characteristics, and help you develop your customer profile. This research will also help you identify geographic areas where the largest number of your potential customers live. This can be very useful when determining a location for your business, and also when formulating your marketing strategy. Don't forget that trade associations and trade journals collect information about customers and can be great information sources for this area of your research.
Community Information Database (CID) - Government of Canada’s Rural Secretariat
The Community Information Database (CID) is a free internet-based resource that provides access to socio-economic and demographic data for all communities across Canada. Sample data includes: population, education, income, employment, families, and much more. The CID also includes an interactive map for displaying and accessing data. Learn more in the FAQs and the Community Information Database (CID) Tutorials
Canadian Household Spending - Statistics Canada
Statistics Canada is the national statistical office. The agency ensures Canadians have the key information on Canada's economy, society and environment that they require to function effectively as citizens and decision makers.
This table provides statistical information about household expenditures by Canadians broken down into a variety of categories. You can refine the table by region. You can view the full list of data tables here.
Census Profile - Statistics Canada
Provides Canadian community profiles from the latest Census of Canada. These profiles are very useful for comparing statistics on different municipalities or regional districts. Includes details on family characteristics, primary language, mobility, educational attainment, marital status, labour force activity, earnings, and mode of transportation to work.
Find latest data from the 2016 Census
Market Research Handbook - Statistics Canada
A comprehensive source of socio-economic statistics. Data includes profiles of key industries, including the small business sector, as well as of consumers in all the provinces and in 45 major cities across Canada. Also includes information on international trade data, households, families, and selected economic indicators. The Market Research Handbook was published annually until 2008 but is now discontinued. A copy of the 2008 version in PDF format is available on their website.
Socio-Economic Profiles - BC Stats
The socio-economic profiles consist of charts and tables for the various regional districts, health areas, college regions and school districts. Each region contains a map, demographic profile, economic hardship, labour market structure, education concerns, crime, health problems, children at risk, and youth at risk. The profiles are presented in a format that allows comparison to other regions in the province and to BC overall.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Canadian Advertising Rates and Data (CARD)
Advertising rates and related data on significant Canadian and international media. Use this resource to obtain statistics on the subscriber population for a particular publication that serves your target market. May be available online through your local academic or public library. Very little information is available for free but you can find more information about CARDonline here. UBC
Alliance for Audited Media
Use this website to find the total circulation of publications by various Canadian Advertising CARD categories.
PCensus
Provides access to detailed Canadian demographic information including population, income, and spending levels by province, city, or postal code. PCensus can also generate custom reports using Census data. Contact Vancouver Public Library or your local research library to obtain access.
FP Markets - Canadian Demographics
This publication updates key census variables at the municipal level to the current year. It also includes psychographic data as well as economic and retail trade estimates. In addition to census data, FP Markets also includes data for PSYTE categories or "clusters" of characteristics (age, income, ethnic origin, neighbourhoods, dwelling types, buying preferences and other data derived from the census and consumer surveys).The Canadian version of PSYTE classifies Canadians according to 65 clusters of characteristics. This is the version used in FP Markets. If the cluster descriptions fit your target market, you may find the PSYTE data in FP Markets a useful supplement to other data in your report. Follow this link for more information on PSYTE® Canada Advantage Cluster Descriptions.
Your Target Market
Your Target MarketA Word On Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
British Columbia Survey of Household Spending 2010 (xls)
The data from this release came from the 2009 Survey of Household Spending conducted by Statistics Canada. The Survey of Household Spending is carried out annually across Canada in ten provinces. The purpose of this survey is to obtain information about household spending, dwelling characteristics, as well as household equipment.
What you'll find: The average household expenditure in British Columbia on purchases of automobiles and trucks.
Survey of Household Spending - Statistics Canada
Raw data in table form from the Survey of Household Spending (SHS). This general resource provides information on household spending by demographics. Report includes detailed information on Canadian spending patterns, household equipment, and housing conditions. Also includes the ability to view data from British Columbia only; click on "Add/Remove Data".
What you'll find: The average household expenditure on private transportation by province or in Canada as a whole. Compare changes over last few years.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Vividata (formerly "Print Measurement Bureau")
Includes information on Canadians' usage of over 3500 products and services. Information includes demographics, attitudes, media consumption, retail outlets, frequency of usage and brands used. UBC affiliates and in-person library patrons can learn more about the resource here.
Start here: PMB Category Reports - PMB 2011 Spring Study. Information on the personal buying preferences of Canadians with regard to the automobile industry. Find relevant information under the Automotive heading, including type of vehicle, make, and country of origin.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
Start here: Ozaki, R., & Sevastyanova, K. (2011). Going hybrid: An analysis of consumer purchase motivations. Energy Policy, 39(5), 2217-2227.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.