Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Sometimes it can be useful when researching consumer behaviour and other marketing topics with psychological dimensions to consult article databases in that research area. This is an online guide to print and online resources about psychology in the UBC Library collection. UBC affiliates will have access to all the resources listed.
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- (2019, December 11). Most Recent Digital Grocery Store or Service Used by US Digital Shoppers, Sep 2019. eMarketer. Retrieved from https://chart-na1.emarketer.com/232680/most-recent-digital-grocery-store...
- Koch, Lucy. (2019, October 24). Online Grocery’s Hockey Stick Growth Led by Walmart and Amazon Surge. eMarketer. Retrieved from https://content-na1.emarketer.com/online-grocery-s-hockey-stick-growth-l...
- eMarketer Editors. (2019, September 30). How Grocery Stores Will Become More Like Tech Companies. eMarketer. Retrieved from https://content-na1.emarketer.com/podcast-how-grocery-stores-will-become...
- (2019, September 16). Number of Grocery Stores Visited per Month According to US Grocery Shoppers, Aug 2019 (% of respondents). eMarketer. Retrieved from https://chart-na1.emarketer.com/233915/number-of-grocery-stores-visited-...
- (2019, September 16). Days of the Week When US Grocery Shoppers Typically Visit Grocery Stores, Aug 2019 (% of respondents). eMarketer. Retrieved from https://chart-na1.emarketer.com/233916/days-of-week-us-grocery-shoppers-...
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- (2018, March 16). Retail and the Restaurant, Part 1: Grocery Store Foodservice. Passport GMID.
- Grant, Michelle. (2019, May 14). Four Megatrends Reshaping The Global Retailing Industry. Passport GMID.
- Malison, Michelle. (2016, January 7). Store Visits: Examining Trends in the US Grocery Market. Passport GMID.
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
Public Opinion Polls
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Sometimes doing your own market research is the only way to learn about your potential customers. If this is the case, you may need to conduct focus groups, interviews, surveys, or some other form of data collection. But before you commit time and energy to this kind of research, be sure to try the sources listed in this section.
CANSIM | Statistics Canada's key socioeconomic database. Information is updated daily. This formerly fee-based service is now available for free.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.