The Beginner's Guide to Business Research

First, Take a Deep Breath

Research is time-consuming work. In order to do quality research, you will need to consult many different information sources. We have provided you with a number of resources for each category of business research. You should also consider visiting your local library. Give yourself plenty of time, and divide your work into small, manageable pieces.

We recommend focusing your business research on three topics:


factory iconYour industry

The Industry Analysis page will provide you with a number of database and resources examples that you can use to source information for the industry portion of your business research.


bar graph iconYour competitors

The Competitive Analysis page will provide you with a number of database and resources examples that you can use to source information for your business research.


man woman child iconYour customers

The Customer Analysis page will provide you with a number of database and resources examples that you can use to discover information about your customers.

 

Once you have researched these three areas and addressed the major questions in each section, you can begin to formulate your business plan. Learning how to conduct business research will benefit your business plan, your credibility, and your ability to make good business decisions.

For more industry specific information, check out our 100+ Industry Guides.