Off the Ground Blog
Aspiring small business owners and entrepreneurs often have a long list of questions about taking their ventures from idea to implementation, ranging from How do I write an appropriate business plan? to How can I secure funding for my website or storefront? Answering these requires time, space, and a dedicated environment in which to work and learn.
How can we, as entrepreneurs, combat climate change while running a small business? Can our personal values, business models, and the need for climate action align? These offerings provide a plethora of perspectives, from trailblazers to trendspotters, for taking corporate social responsibility. They provide a model and ethos for how we can make change when we act together.
How do you add more seats around the table? And what magic happens when you do? The resources below originating from a plurality of creators shed light on both the challenges for varied voices in small business and entrepreneurship to be heard as well as what successes can be realized when diverse perspectives are included.
Small businesses have faced challenges like never before during the COVID-19 pandemic, from the shuttering of restaurants to the supply-chain slowdowns in e-commerce. But they’ve also seen or created opportunities for themselves in its midst. From banding together with other small businesses to reconsidering the nature of their workplaces, the creators and entrepreneurs featured in the works below have displayed innovation, resiliency, and an ethos of care in their work. We hope their advice inspires and strengthens.
Welcome to part two of our mental health blog post series. In part one, we shared information on beating burnout from entrepreneurs, business owners, journalists, and writers. In this article, you will find health sources that describe the science behind job burnout and testimonials from entrepreneurs who have learned first-hand the importance of balancing workplace productivity with personal wellness.
This two-part mental health blog post series outlines strategies for beating burnout and investing in well-being at work. In this article, we share opinion pieces that address the psychological price of entrepreneurship and books that highlight the importance of accessing support early. In part two, you will find health sources and testimonials that will further explore this topic.
Meakin Pivoting During the Pandemic Connor Meakin is a UBC Alumnus and the owner of a small business in Vancouver. We are excited to feature Connor as our latest guest blog writer. Guest Post: Pivoting During the Pandemic
Change. Extreme. Fortitude. Transformation. Unpredictable. These are some of the words predicted by the creatives at Thoughtmatter to describe 2020 – back in December 2019!
Content marketing is using information for marketing purposes. The information can be in any medium, including writing, videos, infographics, photos, slide presentations, podcasts, and many more. It contrasts with explicitly promotional marketing material. Nobody watches a car ad to gain information about road safety, for example. An ad for a car is explicitly promotional and so it’s not content marketing. But a car manufacturer’s blog post that talks about how to drive safely in icy conditions is an example of content marketing.
With the help of local BC business librarians, we have created a new page in our Business Basics section titled COVID-19 & Business Research to help you find credible business information during these uncertain and rapidly changing times. We have listed freely available public resources, as well as databases that may be licensed through local libraries, including here at UBC Library. You will find curated content on the following categories: Key Business Research Starting Places