including: how-to, market research, instruction
Statistics Canada’s Newsletter for Small and Medium Sized Business is a great resource to stay current with trends and statistics in the Canadian market and consumer demographics. [UPDATE: see below]
Throughout July and August, we asked various librarians throughout British Columbia for their business book recommendations and received an onslaught of responses. My Library at LibraryThing
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Statistics Canada is perhaps best known for the national census it produces every 5 years...but did you know that (beyond the census) StatsCan also conducts research into nearly every aspect of Canadian life, with over 350 research surveys currently ongoing?
As a business librarian I am regularly asked what my favourite free market research tool is and the answer can be surprising, but yet it always remains the same - good old Google. Yes, it is more than just a search engine! Firstly you'll need to familiarize yourself with the Google "Advanced Features".
For businesses, it is important to know your target audience to understand their behavior and, to some extent, how they think. SBA has a Customer Analysis: Step-by-Step guide that you can use as your template. For this post we will feature
One of the key resources available to business researchers is Business Source Complete (BSC), an online database of scholarly articles, industry reports, company profiles and much more. If you've never used an online research database before - BSC can be a little intimidating at first. Here are a few steps to get you started, and advice on how to make the most of this key resource.
Over the last 2 months we ran a poll asking where our users consider their go-to source for business info to be - not surprising, over 80% selected either the internet or their local library. Quickly breaking down the results and explaining the value in each option for business info: