Definition: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.
Google, IBM, Apple, Microsoft & Coca-Cola - these are the 5 most valuable global brands for 2010. What do all of these brands have in common? Iconic imaging and powerful visual branding. If you're trying to build a brand for your small business - or just a consistent marketing image, it's worth investing in a logo.
Common online knowledge says that blog and social media posts should have an image with them. Unless you are a professional photographer, you probably do not have a lot of high quality images just sitting on your computer. It is tempting to just grab photos from Google Images but this presents a number of copyright issues. Fortunately, there is a growing body of free images online that businesses can use to promote themselves with a few requirements.
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Last year, we posted about Ten Holiday Markets in British Columbia. This year, we thought we would cover our top tips for vendors to make your craft fair or holiday market experience a success.
According to data released from LinkedIn in 2016, the platform has more than 433 million users in over 200 countries around the world. Based on a study of more than 5000 businesses, HubSpot reported that LinkedIn has the highest visitor-to-lead conversion rate at 2.74%. This number is much higher when compared to other platforms like Twitter (.69%) and Facebook (.77%).