Definition: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy.
Marketing
Is Group Buying Right For Your Business? - TD Web Seminar
In February, TD Canada Trust hosted a webinar called ‘Are deal sites right for your business?' which discussed the phenomenon of group buying and for what businesses it would work best. Group buying is the trend known from sites like Groupon where businesses offer products and services at deep discounts if a minimum number of people buy.
Key Resources Highlight (Part 4 of 5): Marketing
Sometimes, in business and in life, we get distracted from the big picture and focus too much on the details. This can be a challenge whether you are starting or already have a small business. With that in mind our five part series on business startups highlights some of the tools and resources found in our Key Resources section of the website. Each week will cover a new aspect of starting and running a business including business plans, marketing and legal assistance.
SEO: Search Engine Optimization for SME
Google much? For many customers, the first stop when looking for retail business, restaurants, professional services or for nearly anything - is a search engine. The second stop? One of the top listed webpages that came back as a result of their search.
Small Business Advice from Enterprize Canada 2012
The 2012 Enterprize Canada Conference in downtown Vancouver brought together more than 350 university and high school students from throughout BC, and even across Canada. Students networked with professionals in seven-minute personal sessions, lunches, and the Saturday evening Gala Dinner. They received first-hand business advice in a series of panel discussions. SBA had a chance to sit in on several.
Small Business Marketing Outlook for 2011 Is Looking Up
Check out the results of the Small Business Marketing Practices Survey to learn more. Small businesses are feeling optimistic about the economy— so much so that they’re increasing their 2011 marketing budgets. That’s the result of a new survey company, GrowBiz Media, conducted with the help of Zoomerang, a leading provider of online survey and polling tools.
Small Business Month 2022: Celebrating Entrepreneurial Diversity Part 3
What infrastructure do diverse entrepreneurs need to succeed in their small businesses? How do you create that infrastructure? Read on to find out!
Social Media for Small Business (Part 1 of 3): You Are What You Blog
There are numerous potentially alluring social media tools for the small business owner to try out, in hopes of reaching out to and connecting with a community. First up in this three part discussion, we’ll take a look at how Blogs can be incorporated into your business communication strategy. What is a blog?
Social Media for Small Business (Part 2 of 3): Networking Sites
There are numerous potentially alluring social media tools for the small business owner to try out, in hopes of marketing a new business to their community. Next up, in this three part discussion, we’ll take a look at how Facebook, Twitter and a few other networking sites can be incorporated into your business communication strategy.
Social Media for Small Business (Part 3 of 3): The Visuals
Looking for alternatives to expensive print and television advertising? In this third and final posting on the use of social media for small business, Youtube, Flickr and a few other media sharing websites will be covered. Before getting started, here are a few essentials you'll be needing: