Advertising Agency Guide
An advertising agency is an independent company that is dedicated to creating, planning, and handling advertising and other forms of promotion and marketing for its clients.
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Business to Business Services
Catering Guide
Caterers are primarily engaged in providing food and drink services for various events, such as weddings, corporate functions, parties and trade shows. Depending on the size of the company, some catering businesses not only prepare the food, but also take care of elements such as event decorations and lighting.
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Cleaning Business Guide
Cleaning businesses provide professional services in cleaning households, residential or commercial buildings, offices or businesses. Cleaning business can typically be broken down further into smaller markets such as household and commercial cleaning or janitorial services, or specialized services such as window or carpet cleaning.
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Consulting Guide
Consultants are experienced professionals that specialize in problem-solving and strategic planning. They are often called upon by clients to assist in researching or analyzing information, as well as coming up with strategic solutions to organizational problems. The types of services that consultants provide is reflected in the common types of consultancy firms in Canada. This guide will focus on finding resources related to five types or sectors: HR consulting, IT consulting, management consulting, environmental consulting, and scientific & economic consulting.
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Financial Services Guide
The financial services industry is a large industry comprising several types of finance-related professional services. These include accounting (which itself covers tax preparation, audits and record keeping, and businesses’ financial documentation); financial advising and wealth management, and retirement and estate planning. This guide will focus on these three subsectors. According to the B.C. Labour Market Outlook, financial services, along with the real estate and insurance industries, will add over 55,000 jobs by 2031. Customers of financial services range from individual persons to large corporations . Depending on the size and focus of the company, and employment models, these services range from the self-employed bookkeeper or financial advisor, often operating as a one-person small business, to advisors or managers affiliated with larger financial institutions. Taking the time to conduct your own business planning and research can go a long way towards building a successful career in this competitive industry.
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Franchising Guide
Franchising occurs when a franchisor permits other business owners to use their already established business model, under a franchising contract. While many mass-franchises represent global businesses and are household names, there are countless other new or emerging franchise opportunities available as well.
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Graphic Design Guide
Graphic design involves using both graphics and text to convey a concept or idea. The graphic design industry includes many activities, including corporate identity/ branding, advertising, print production, and web design. Graphic designers create logos, posters, newsletters, brochures, signs, and other forms of visual communication.
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Web Design and Development Guide
Web design and development involves creating websites and other online tools for clients. Web design involves a combination of technical and design skills including graphic design, content creation, search engine optimization, and communications. Web design and development are increasingly referred to in more specialized terms such as “front-end development”, “back-end development”, or “user experience (UX) design”. These requires knowledge of design principles as well as coding languages including HTML/CSS, Java. Those who both code websites (back-end developers) and those who create the displays we see (front-end developers) are known as “full-stack developers”. Web designers and developers may work freelance, on projects for individuals or companies, or work as part of a company’s in-house team providing B2B services.
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