Published: August 21, 2020
Updated: November 15, 2021
Conduct Your Customer Research
- Create your customer analysis
- Identify your target customers
- Demonstrate how your products and services satisfy your customers' needs
Checklist
- Who is going to buy my services (e.g., other businesses)?
- What is the future outlook of my target market?
- What do people spend on advertising agencies?
- What is demographic data and how can it help me research my customers?
- How many people use advertising agencies each year in Canada and British Columbia?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.