Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Sometimes it can be useful when researching consumer behaviour and other marketing topics with psychological dimensions to consult article databases in that research area. This is an online guide to print and online resources about psychology in the UBC Library collection. UBC affiliates will have access to all the resources listed.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2020, August). Wind Turbine Systems: United States. Market Research Academic. Retrieved from marketresearch.com academic database.
- Freedonia Focus Reports. (2019, December). Renewable Energy: United States. Market Research Academic. Retrieved from marketresearch.com academic database.
- Freedonia Focus Reports. (2018, August). Motor Vehicle Biofuels: United States. Market Research Academic. Retrieved from marketresearch.com academic database.
- Freedonia Focus Reports. (2020, September). Photovoltaic Solar Power: United States. Market Research Academic. Retrieved from marketresearch.com academic database.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- Euromonitor International. (2017, April 28). Global Energy Transformation: A New Energy Context for Business. Passport GMID. Retrieved from Passport GMID database.
- Euromonitor International. (2018, April 26). Renewable Energy Expansion Opportunities for B2B Sectors. Passport GMID. Retrieved from Passport GMID database.
- Euromonitor International. (2020, April 20). Sustainability: Canada Country Report. Passport GMID. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- APX: Energy Without Boundaries. (2018). WARC. Retrieved from WARC database.
- Enel: Energy Connects Us. (2019). WARC. Retrieved from WARC database.
- Kingo Energy: Kingo. (2019). WARC. Retrieved from WARC database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
- CBS News (2016). CBS News Poll: 2016 Presidential Campaign/Presidential Debates, Question 39 [USCBS.100416.R56]. Social Science Research Solutions (SSRS). Cornell University, Ithaca, NY: Roper Center for Public Opinion Research.
- Pew Research Center for the People & the Press (2020). Pew Research Center's American Trends Panel Poll, Question 37 [31117366.00087]. Ipsos. Cornell University, Ithaca, NY: Roper Center for Public Opinion Research.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.
Natural Resources Canada (NRCan) | Seeks to enhance the responsible development and use of Canada’s natural resources and the competitiveness of Canada’s natural resources products. NRCan is a science and technology leader in the fields of energy, forests, and minerals and metals, and uses its expertise in earth sciences to build and maintain an up-to-date knowledge base of Canada's landmass.
Statista
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
A simple to use statistics portal that integrates statistics from thousands of sources, on topics related to business, media, public policy, health and others. Statistics can be exported in PPT, XLS, PDF, and PNG formats. Some basic content available for free.
- Buchholz, K. (2019, March 21). How the U.S. energy mix measures up. Statista. Retrieved from Statista database.
- Sönnichsen, N. (2021, January 8). Canada’s energy industry—Statistics & facts. Statista. Retrieved from Statista database.
- Sönnichsen, N. (2021, January 20). Distribution of primary energy consumption in 2019, by country. Statista. Retrieved from Statista database.