Published: March 31, 2020
Updated: April 8, 2020
Conduct Your Competitive Research
- Gather and analyze competitive information
- Define your competitive edge
- Use benchmarking tools to create your financial analysis
- Find competitor information for your own organizational plan
Checklist
- Who are my direct or indirect competitors? Where are they located?
- What are my competitors’ strengths and weaknesses and how can I add unique value?
TIP: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.