Market Share & Size

Published: February 5, 2024
Updated: April 12, 2024

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Lodging - quarterly update 11/6/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection. 
  • Bed & breakfast inns - quarterly update 10/23/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection. 
  • Lodging - quarterly update 7/31/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection.
  • Bed & breakfast inns - quarterly update 7/24/2023. (2023). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection.
  • Li, B., Hua, N., & Zhang, T. (2023). Characteristics of bed and breakfast (B&B) and guest perceived value. Tourism Analysis, 28(2), 255-268. doi:https://doi.org/10.3727/108354222X16685291577817 
  • 2023 U.S. bed & breakfast inns industry-industry & market report. (2022). (). Bonita Springs: Barnes Reports. Retrieved from ABI/INFORM Collection Retrieved from https://www.proquest.com/reports/2023-u-s-bed-amp-breakfast-inns-indust…

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2022, September). Hotel And Other Travel Accommodation Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB198I). Retrieved from BCC Research. 
  • BCC Research. (2022, August). Hospitality Buildings Market Global Briefing 2022 (Report Code MKB990A). Retrieved from BCC Research. 
  • BCC Research. (2020, October) 2021 U.S. Hotels & Motels Industry-Industry & Market Report (Report Code MBR1202A ). Retrieved from BCC Research. 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Tao, X., An, Q., & Goh, M. (2023). Benchmarking bed and breakfast industry in a sharing economy: a frontier-based technology forecasting approach. Journal of the Operational Research Society, 1–17. https://doi.org/10.1080/01605682.2023.2252029
  • Barnes Reports: Bed & Breakfast Inns Industry (NAICS 721191). (2023). United States Bed & Breakfast Inns Industry Report, 1–184.
  • Barnes Reports: (NAICS 721191): Bed & Breakfast Inns Industry. (2022). United States Bed & Breakfast Inns Industry Report, 1–196.
  • Barnes Reports: (NAICS 721191): Bed & Breakfast Inns Industry. (2021). United States Bed & Breakfast Inns Industry Report, 1–196.
  • Barnes Reports: (NAICS 721191): Bed & Breakfast Inns Industry. (2020). United States Bed & Breakfast Inns Industry Report, 1–196.
  • Barnes Reports: Bed & Breakfast Inns Industry (NAICS 721191). (2018). United States Bed & Breakfast Inns Industry Report, 1–196.
  • Barnes Reports: Bed & Breakfast Inns Industry (Naics 721191). (2018). United States Bed & Breakfast Inns Industry Report, 1–196.
  • Barnes Report: United States Bed & Breakfast Inns Industry Report. (2017). United States Bed & Breakfast Inns Industry Report, 1–195.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • (2023, December). Bed & Breakfast & Hostel Accommodations in the US. 72119. Retrieved from IBISWorld database.
  • (2023, April). Global Hotels & resorts. G4611-GL. Retrieved from IBISWorld database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (20222, June). Lodging Services: United States. Retrieved from MarketResearch.com Academic.
  • Freedonia Focus Reports. (2019, May). Lodging Services: United States. Retrieved from MarketResearch.com Academic.

Mergent Market Access

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.