Market Share & Size

Published: April 19, 2022
Updated: May 19, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Growlers market is expected to reach US$ 635.1 million by 2028 - comprehensive research report by FMI: Growlers market - analysis, outlook, growth, trends, forecasts. (2022, Jan 24). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection. [https://www.proquest.com/wire-feeds/growlers-market-is-expected-reach-u…]
  • Canada food & drink report - Q2 2022. (2022). (). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection Retrieved from https://www.proquest.com/reports/canada-food-amp-drink-report-q2-2022/docview/2634637081/se-2?accountid=14656
  • Craft beer market to record 9.60% Y-O-Y growth rate in 2021 | anheuser-busch InBev SA/NV offers craft beer such as goose island, 4 pines, aicha & more| technavio. (2022, Jan 12). PR Newswire Retrieved from https://www.proquest.com/wire-feeds/craft-beer-market-record-9-60-y-o-growth-rate/docview/2618998499/se-2?accountid=14656
  • Canada beer and cider market insights report 2020 - historical background trends, 2019 performance and 2020 outlook. (2020, Dec 09). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • Global cider market report 2021-2027: Market to reach $16.6 billion - Heineken revels in cider business while C&C languishes. (2021, Aug 23). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • A $15.9 billion global opportunity for cider by 2026 - new research from StrategyR. (2021, Oct 01). PR Newswire. Retrieved from ABI/INFORM Collection. 

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Alfaro, M. (2022). Beer leaders against craft brewers: will Goliath end up defeating David in the US? Applied Economics, 54(5), 554–567. https://doi.org/10.1080/00036846.2021.1967278
  • Harfmann, B. (2021). Surviving and Thriving during COVID-19: 70% of craft brewers would consider direct-to-consumer shipping if legal in their stated. Beverage Industry, 12.
  • Enman, C. (2021, June 1). Kingston craft brewer taps into sparkling new market. Ottawa Business Journal, 54.
  • Jacobsen, J. (2020). Crafting the new norm: Maturity brings new landscape for craft beer. Beverage Industry, 111(3), 26.
  • MarketLine Industry Profile: Beer & Cider in Canada. (2020). Beer & Cider Industry Profile: Canada, 1–43.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • eMarketer. (2021). Holiday Shoppers in Canada Who Expect to Purchase Alcoholic Beverages During the Holidays, by Holiday, Sep 2021 (% of respondents). Retrieved from eMarketer database.
  • eMarketer. (2021). Types of Alcohol US Adults Have Consumed Most Frequently, Aug 2021 (% of respondents). Retrieved from eMarketer database.
  • eMarketer. (2021). Locations Where US Adults Drank Alcohol the Most, Aug 2021 (% of respondents). Retrieved from eMarketer database.
  • eMarketer. 3 key growth areas for alcohol brands and retailers. Retrieved from eMarketer database. 

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Lombardo, C. (2021). Breweries in Canada. (see Products & Market Section). Retrieved from IBISWorld database. 
  • Lombardo, C. (2021). Craft Beer Production (see Products & Market Section). Retrieved from IBISWorld database. 
  • Wood, G. (2023, April). Cider Production in the US (see Products & Markets Section). Retrieved from IBISWorld database. 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

This database provides access to US and international public company data. It also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel. 

To narrow down your company search by geography, look for the Country dropdown menu on the right-hand side. Searching “Canada” in combination with NAICS code “312120” returns 109 Canadian company profiles. Identifying breweries by Canadian province requires scanning individual profiles for company addresses. Below is a list of all British Columbia-based craft breweries found in Mergent Online. 

  • Bigridge Brewing Corporation. Mergent Online. Retrieved from Mergent Online database.
  • Bridge Brewing Company. Mergent Online. Retrieved from Mergent Online database.
  • Fireweed Brewing Corp. Mergent Online. Retrieved from Mergent Online database.
  • Gladstone Brewing Co. Incorporated. Mergent Online. Retrieved from Mergent Online database.
  • Granville Island Brewing Co. Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Highway 97 Brewing Company Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Hoyne Brewing Company Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Island Pacific Brewing Company Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Kamloops Brewery Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Lighthouse Brewing Co Inc. Mergent Online. Retrieved from Mergent Online database.
  • Marten Brewing Company Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Old Yale Brewing Co. Inc. Mergent Online.Retrieved from Mergent Online database.
  • Pacific Western Brewing Company Ltd. Mergent Online.Retrieved from Mergent Online database.
  • Persephone Brewing Company Inc. Mergent Online.Retrieved from Mergent Online database.
  • Phillips Brewing Company Limited. Mergent Online. Retrieved from Mergent Online database.
  • Russell Breweries Inc. Mergent Online. Retrieved from Mergent Online database.
  • Steel Oak Brewing Co Ltd. Mergent Online. Retrieved from Mergent Online database.
  • Tevano Systems Holdings Inc (NBB: TEVN F). Mergent Online. Retrieved from Mergent Online database.