Association Resources
Trade associations sometimes publish infographics or reports containing information on the demographics and markets the industry is concerned with. They can be excellent sources of information in forming a clear picture of your target market.
This association produces their publicly available Canadian Coffee Drinking Study infographic every year.
In conjunction with the Specialty Coffee Association, NCA produces the yearly Specialty Coffee Breakout Report. Though U.S. based, the report contains excellent information on demographics drinking specialty and regular varieties of coffee.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2019, January). Beverages: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
- Freedonia Focus Reports. (2021, June). Beverage Retail: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
- Freedonia Focus Reports. (2021, August). U.S. Beverage Market Outlook 2021. Freedonia Focus Reports. Retrieved from Marketresearch.com Academic database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- (2021). What’s working in hot drinks. WARC. Retrieved from WARC: World Advertising Research Center database.
- (2018). Hot drinks global industry overview. Euromonitor International. Retrieved from WARC: World Advertising Research Center database.
Public Opinion Polls
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Primary Research
Sometimes doing your own market research is the only way to learn about your potential customers. If this is the case, you may need to conduct focus groups, interviews, surveys, or some other form of data collection. But before you commit time and energy to this kind of research, be sure to try the sources listed in this section.
CANSIM | Statistics Canada's key socioeconomic database. Information is updated daily. This formerly fee-based service is now available for free.
The Daily – Statistics Canada | Premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.