Market Share & Size

Published: April 13, 2021
Updated: April 14, 2021

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • NASDAQ OMX's News Release Distribution Channel (2018). Huge demand for homeopathy products for immunology to be witnessed during the period of assessment: The sales of homeopathy products is expected to grow at a rate of 18.2% during the period of forecast, 2017-2026. Retrieved from ABI/INFORM Collection.
  • NASDAQ OMX's News Release Distribution Channel (2019). Complementary and alternative medicine market size worth USD 199.2 billion by 2026 : Acumen research and consulting. Retrieved from ABI/INFORM Collection.
  • PR Newswire (2018). Healthier consumer habits are developing the alternative medicines market: FinancialBuzz.com news commentary. Retrieved from ABI/INFORM Collection.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Armstrong, K. (2017). Consumer vulnerability and the transformative potential of the consumption of complementary and alternative medicine (CAM). Journal of Consumer Behaviour, 16(3), 207-236. Retrieved from Business Source Ultimate.
  • Kristić, V., Đurađević, M. & Trišić, I. (2020). The impact of complementary medicine on sustainable tourism development through event and nature-based tourism. Economics of Agriculture / Ekonomika Poljoprivrede, 67(2), 377-390. Retrieved from Business Source Ultimate.
  • Mattar, S., & Frewen, P.A. (2020). Introduction to the special issue: Complementary medicine and integrative health approaches to trauma therapy and recovery. Consulting Psychology Journal: Practice & Research, 72(4), 821-824. Retrieved from Business Source Ultimate. 
  • Pokladnikova, J. & Telec, I. (2020). Provision of complementary and alternative medicine: Compliance with the health professional requirements. Health Policy, 124(3), 311-316. Retrieved from Business Source Ultimate.
  • Selwyn, L. (2020). Gale encyclopedia of alternative medicine. Library Journal, 145(4), 122. Retrieved from Business Source Ultimate.
  • Unexpectedly strong sales provide lift for homeopathy. (2018). Chain Drug Review, 40(14), 17. Retrieved from Business Source Ultimate.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.