Market Share & Size

Published: January 11, 2023
Updated: January 11, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • (2022, Dec 17). Confectionery market is expected to grow from USD 300 billion in 2021 to USD 443.23 billion by 2029 : GreyViews. Financial Services Monitor Worldwide. Retrieved from ABI/INFORM database. 
  • (2022, Nov 28). Organic cocoa market to reach USD 942.57 million by 2028 | exhibiting a CAGR of 7.42% by 2021-2028: Companies covered in the organic cocoa market report are. NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • (2022, Dec 17). Confectionery market to touch valuation of $392.78 billion by 2028 | chocolate generates over 58% market revenue. Financial Services Monitor Worldwide. Retrieved from ABI/INFORM database. 
  • (2022, Dec 16). Confectionery market is expected to grow from USD 300 billion in 2021 to USD 443.23 billion by 2029 : GreyViews: Confectionery market size by product type (chocolate, cookies, ice cream, and sugar confectionery), by distribution channel (offline and online), regions, segmentation, and forecast till 2029. NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • (2022, Nov 08). Caramel market to surpass USD 3.45 billion by 2030 at a CAGR of 5.9% - report by market research future (MRFR): Caramel market trends and insights information by function (colors, toppings, flavors, fillings, others), form (solid & semi-solid, liquid), application (bakery & confectionery, beverages, dairy & frozen desserts, snacks, others), and region, competitive market growth, size, share and forecast to 2030. NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • (2022, Nov 06). Chocolate confectionery market size and outlook [2022-2028] – industry share, growing demands and new technology, company profiles, production capacity, revenue, price & gross margin and forecast research | industry research biz: Due to the COVID-19 pandemic and Russia-Ukraine war influence, the global market for chocolate confectionery estimated at US$ 114000 million in the year 2022, is projected to reach a revised size of US$ 128510 million by 2028, growing at a CAGR of 2.0% during the forecast period 2022-2028. NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • Day, H. (2022, Nov 28). Hayley Day: Talking business: Longview couple starts company to freeze dry candy for fun, meals for camping. TCA Regional News. Retrieved from ABI/INFORM database. 
  • Terazono, E. (2022). Foodtech start-ups push bean-free coffee and chocolate. FT.Com. Retrieved from ABI/INFORM database. 
  • (2022, Dec 19). Rocky Mountain Chocolate Factory (RMCF: $5.98) increases 1.5%.News Bites US - NASDAQ. Retrieved from ABI/INFORM database. 
  • (2022, Dec 19). Carmit Candy Industries (CRMT: NIS12.67) in 2nd consecutive rise; +46 agorot [3.8%]. Company Data Report. Retrieved from ABI/INFORM database. 

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • (2022). MarketLine Industry Profile: Confectionery in Canada. Confectionery Industry Profile: Canada, 1–47. Retrieved from Business Source Ultimate database. 
  • (2022). MarketLine Industry Profile: Confectionery in North America. Confectionery Industry Profile: North America, 1–43. Retrieved from Business Source Ultimate database. 
  • (2022). MarketLine Industry Profile: Confectionery in Global. Confectionery Industry Profile: Global, 1–46. Retrieved from Business Source Ultimate database. 
  • (2021). Which confectionery and snacks companies are well set to ride out industry disruption? Aroq - Just-Food.Com (Global News), N.PAG. Retrieved from Business Source Ultimate database.
  • Gretler, C. (2020). 3-D Printed Chocolate to Start Reaching Consumer Market. Bloomberg.Com, N.PAG. Retrieved from Business Source Ultimate database. 
  • Cunningham, S. (2020). Chocolate Maker Hershey Wades Into a U.S. Power Market Debate. Bloomberg.Com, N.PAG. Retrieved from Business Source Ultimate database. 
  • Thompson, A. (2019). Bold flavors, unique experiences drive confectionery, snack product launches: Innova Market Insights reports 17 percent growth in product launches. Candy Industry, 184(2), 9. Retrieved from Business Source Ultimate database. 

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Feger, A. (2022, August 8). Unwrapping the candy category. eMarketer. Retrieved from eMarketer database. 
  • Stambor, Z. (2022, November 7). Why Hershey, Hostess, Mondelēz, and others are boosting their outlooks. eMarketer. Retrieved from eMarketer database. 

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • McGrath, S. (2022, October). Candy Production in Canada / CANADA INDUSTRY (NAICS) REPORT 31134CA / MANUFACTURING IN CANADA. IBISWorld. Retrieved from IBISWorld database.
  • DellaCamera, C. (2022, August). Chocolate Production in Canada / CANADA INDUSTRY (NAICS) REPORT 31135CA / MANUFACTURING IN CANADA. IBISWorld. Retrieved from IBISWorld database.
  • Buchko, M. (2022, September). Specialty Food Stores in Canada / CANADA INDUSTRY (NAICS) REPORT 44529CA / RETAIL TRADE IN CANADA. IBISWorld. Retrieved from IBISWorld database.
  • Buchko, M. (2021, July). Global Candy and Chocolate Manufacturing / GLOBAL INDUSTRY REPORT C1113-GL / GLOBAL MANUFACTURING. IBISWorld. Retrieved from IBISWorld database.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2021, April). Chocolate Candy: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Packaged Facts. (2021, April). Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Packaged Facts. (2018, October). Non-Chocolate Candy: U.S. Trends and Opportunities. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.