Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
PubMed Central® (PMC)
How to access: As an open access database Biomed Central is free for all to use.
PMC is a free full-text archive of biomedical and life sciences journal literature at the U.S. National Institutes of Health's National Library of Medicine (NIH/NLM).
- Sadler, L. C., McAra-Couper, J., Pittam, D., Wise, M. R., & Thompson, J. (2018). Risk of perinatal mortality in the first year of midwifery practice in New Zealand: analysis of a retrospective national cohort. BMJ open, 8(4), e019026. https://doi.org/10.1136/bmjopen-2017-019026
- McLeish, J., & Redshaw, M. (2019). "Being the best person that they can be and the best mum": a qualitative study of community volunteer doula support for disadvantaged mothers before and after birth in England. BMC pregnancy and childbirth, 19(1), 21. https://doi.org/10.1186/s12884-018-2170-x
Biomed Central
How to access: As an open access database Biomed Central is free for all to use.
BMC has an evolving portfolio of high quality peer-reviewed journals including broad interest titles
- Buchan, J., Campbell, J. & McCarthy, C. Research to support evidence-informed decisions on optimizing the contributions of nursing and midwifery workforces. Hum Resour Health 18, 23 (2020). https://doi.org/10.1186/s12960-020-0459-0
- Rowe, R.E., Kurinczuk, J.J., Hollowell, J. et al. The UK Midwifery Study System (UKMidSS): a programme of work to establish a research infrastructure to carry out national studies of uncommon conditions and events in midwifery units. BMC Pregnancy Childbirth 16, 77 (2016). https://doi.org/10.1186/s12884-016-0868-1
cIRcle
How to access: As an open access database cIRcle is free for all to use.
cIRcle is The University of British Columbia's digital repository for research and teaching materials created by the UBC community and its partners.
- Butler, M. M. (2017, June 5). Exploring the strategies that midwives in British Columbia use to promote normal birth [Article]. doi:http://dx.doi.org/10.14288/1.0348133
- Hall, W. A., Tomkinson, J., & Klein, M. C. (2012, April 30). Canadian care providers’ and pregnant women’s approaches to managing birth : minimizing risk while maximizing integrity [Article]. doi:http://dx.doi.org/10.14288/1.0084599
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
Statistics Canada Data | Formerly known as CANSIM, Statistics Canada's key socioeconomic database is updated daily. It is free to search the data tables.
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.