Market Share & Size

Published: May 11, 2022
Updated: May 11, 2022

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Other Library Resources

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Global Luxury Vegan Men’s Fashion Market By Distribution Channel (E-commerce, Specialty Stores, Departmental Stores, Hypermarket/Supermarket, and Others By Product, By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027: The Global Luxury Vegan Men’s Fashion Market size is expected to reach $29 billion by 2027, rising at a market growth of 8. 7% CAGR during the forecast period. Vegan men’s fashion refers to any clothes, footwear, apparel, and accessories that are free of animal or animal-derived materials like leather, silk, wool, etc. (2022, February 28). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database. 

  • AI in Fashion Market to reach US $1,639 million by 2025– Global Insights on Top Players, Value Chain Analysis, Key Growth Drivers, Strategic Initiatives and Future Prospect: Adroit Market Research: The growing need to analyze customers buying preferences and future fashion trends are anticipated to create opportunities for the AI in the Fashion market. (2020, July 10). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database. 

  • Global Ethnic Wear Market By End Users, By Distribution Channel, By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027: The Global Ethnic Wear Market size is expected to reach $164. 67 billion by 2027, rising at a market growth of 10. 82% CAGR during the forecast period. Ethnic wear is a term used to define a type of clothing that belongs to a specific nation or group of people.(2022, January 22). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection database. 

  • Canada Consumer and Retail Report - Q2 2022. (2021). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Barnes Reports: NAICS 31524: Women’s & Girls’ Apparel Mfg. Industry. (2022). United States Women’s & Girls’ Apparel Manufacturing Industry Report, 1–196. Retrieved from Business Source Ultimate Database. 
  • Barnes Reports: NAICS 31522: Men’s & Boys’ Apparel Mfg. Industry. (2022). United States Men’s & Boys’ Apparel Manufacturing Industry Report, 1–196. Retrieved from Business Source Ultimate Database. 

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Stambor, Z. (2022, April 15). Lululemon enters the fast-growing online fashion resale market. eMarketer. Retrieved from eMarketer database.
  • Wolff, R. (2022, April 12). Target ventura back into the resale business with ThredUP partnership eMarketer. Retrieved from eMarketer database.
  • Wolff, R. (2022, April 18). Fast Retailing’s North America business grows as lockdowns stifle demand in China. eMarketer. Retrieved from eMarketer database.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Buchko, Matthew. Clothing and Clothing Accessories Wholesaling in Canada. (2021, February). Canada Industry (NAICS) Report 41411CA | Wholesale Trade in Canada. Retrieved from IBIS World Industry Reports database.
  • Kanda, Samuel. Women’s, Girl’s, and Infants’ Apparel Manufacturing in Canada. (2021, October). Canada Industry (NAICS) Report 31524CA | Manufacturing in Canada. Retrieved from IBIS World Industry Reports database.
  • McGrath, Shawn. Men’s and Boy’s’ Apparel Manufacturing in Canada. (2022, January). Canada Industry (NAICS) Report 31522CA | Manufacturing in Canada. Retrieved from IBIS World Industry Reports database.
  • O’Connor, Clare. Fashion Designers in the US. (2021, December). US Industry (NAICS) Report 54149 | Professional, Scientific, and Technical Services. Retrieved from IBIS World Industry Reports database.
  • Thomas, Brigitte. Women’s and Children’s Apparel Wholesaling in the US. (2021, July). US Industry (NAICS) Report 42433 | Wholesale Trade. Retrieved from IBIS World Industry Reports database.
  • Miller, Anna. Online Designer Clothing Sales in the US. (2020, September). US Industry (NAICS) Report OD5436 | Online Retail. Retrieved from IBIS World Industry Reports database.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2019, August). Apparel: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Freedonia Focus Reports. (2021, November). Luggage, Handbags, and Accessories: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Freedonia Focus Reports. (2019, September). Men’s Clothing: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Freedonia Focus Reports. (2018, May). Leather and Fur Products: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.