Market Share & Size

Published: March 23, 2023

Updated: March 23, 2023

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

2022 U.S. motion pictures & video production industry-industry & market report. (2021). (). Bonita Springs: Barnes Reports. Retrieved from ABI/INFORM database.
The film and episodic VFX market to create over $5 billion opportunity globally; adoption of AR & VR technology booming in the market-arizton. (2023, Mar 01). PR Newswire. Retrieved from ABI/INFORM database.
Film distribution market size forecast period of 2022 to 2029: (new report): Detailed investigation of global market size, regional and country-level market, manufacturers data, opportunity, import export scenario. (2022, Nov 06). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
Virtual production market size worth USD 7.19 billion by 2029 | report by fortune business insights: According to fortune business insights, the global virtual production market size is projected to reach USD 7.19 billion by 2029, at a CAGR of 14.1% during the forecast period, 2022-2029. (2023, Jan 16). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
Canada : Manitoba government leads delegation to Los Angeles to promote local film industry and province as ideal location for investment. (2022, Nov 02). MENA Report. Retrieved from ABI/INFORM database.
Henderson, P. (2015, Nov 16). Canadian video game industry catching up to TV & film production. The Canadian Press. Retrieved from ABI/INFORM database.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

TBRC. (2022, September). Film And Video Market Global Briefing 2022: Ukraine-Russia War Impact. [Report Code MKB119H]. Retrieved from BCC Research database.
TBRC. (2022, May). Film And Video Market Global Briefing 2022. [Report Code MKB119G]. Retrieved from BCC Research database.
TBRC. (2020, November). Film And Music Investment Competitor Outlook 2020: Covid 19 Impact and Recovery. [Report Code MKB119E]. Retrieved from BCC Research database.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

Barnes Reports: Motion Pictures & Video Production Industry (NAICS 51211). (2023). United States Motion Pictures & Video Production Industry Report, 1–184. Retrieved from Business Source Ultimate database.
Barnes Reports: Motion Pictures & Video Production Industry (NAICS 51211). (2023). Worldwide Motion Pictures & Video Production Industry Report, 1–138. Retrieved from Business Source Ultimate database.
Barnes Reports: (NAICS 51212): Motion Picture & Video Distribution Industry. (2022). United States Motion Picture & Video Distribution Industry Report, 1–196. Retrieved from Business Source Ultimate database.
Smith, K. (2023, January 27). The Sundance Film Festival: A Lively Market for Indie Cinema. Wall Street Journal - Online Edition, N.PAG. Retrieved from Business Source Ultimate database.
Thom, M. (2021). Does Program Evaluation Affect Program Termination? Insights from the Repeal of Corporate Tax Incentives for the Motion Picture Industry. Policy Studies Journal, 49(4), 1135–1159.Retrieved from Business Source Ultimate database.
Gilblom, K. (2021). Filmmaking Declines Sharply in Los Angeles After Covid Spike. Bloomberg.Com, N.PAG. Retrieved from Business Source Ultimate database.
VFX/Animation News & Developments. (2021). SHOOT, 62(4), 35. Retrieved from Business Source Ultimate database.
Chiang, C. (2022). Weaker loonie helping create B.C. movie magic. Business in Vancouver, 1719, 6–7. Retrieved from Business Source Ultimate database.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

Konstantinovic, D. (2022, January 3).Franchise films dominated the box office in 2021. eMarketer. Retrieved from eMarketer database.
Goldman, J. (2022, January 11). How Tiktok could help the film and travel industries bounce back. eMarketer. Retrieved from eMarketer database.
Goldman, J. (2021, September 10). Addison Rae’s Netflix deal demonstrates the power of the creator economy. eMarketer. Retrieved from eMarketer database.
Konstantinovic, D. (2022, June 7). ‘Morbius’ return to theaters was a misread of meme marketing. eMarketer. Retrieved from eMarketer database.
Goldman, J. (2022, December 12). To renew its fortunes, DC Studios is taking aim at Superman and Wonder Woman- but Batman is safe. eMarketer. Retrieved from eMarketer database.
Jacobs, K., and Ren, J. (2022, October 27). Hispanic visibility in media lacking even as group fuels nation’s economy. eMarketer. Retrieved from eMarketer database.
Konstantinovic, D, and Goldman, J. (2021, September 12). Hispanic consumers remain an underserved market for many marketers. eMarketer. Retrieved from eMarketer database.
(2023, February). Types of Content Most Enjoyed by US Digital Video Viewers, by Platform, Sep 2022 (% of respondents in each group). S&P Global Market Intelligence. Retrieved from eMarketer database.
Benes, R. (2022, May 31). Upfront TV and Digital Video, 2022: A Return to Normalcy for a $20 Billion Market. eMarketer. Retrieved from eMarketer database.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

McGrath, S. (2021, November). Movie, TV & Video Production in Canada. CANADA INDUSTRY (NAICS) REPORT 51211CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Kanda, S. (2022, July). Movie & Video Distribution in Canada. CANADA INDUSTRY (NAICS) REPORT 51211CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Koronios, E. (2021, April). Video Postproduction Services in Canada. CANADA INDUSTRY (NAICS) REPORT 51219CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Pigott, M. (2022, July). Global Movie Production & Distribution. CANADA INDUSTRY (NAICS) REPORT 51211CA / INFORMATION IN CANADA. Retrieved from IBISWorld database.
Wood, G. (2023, February). Movie & Video Production in the US. GLOBAL INDUSTRY REPORT Q8711-GL / OTHER GLOBAL COMMUNITY, SOCIAL AND PERSONAL SERVICE ACTIVITIES. Retrieved from IBISWorld database.
Troncoso, K. (2022, August). Movie & Video Distribution in the US. US INDUSTRY (NAICS) REPORT 51212 / INFORMATION. Retrieved from IBISWorld database.
Ristoff, J. (2023, February). Video Postproduction Services in the US. US INDUSTRY (NAICS) REPORT 51219 / INFORMATION. Retrieved from IBISWorld database.
Egan, S. (2021, July). Film Animation Services in the US. US SPECIALIZED INDUSTRY (NAICS) REPORT OD4580 / TECHNOLOGY. Retrieved from IBISWorld database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

Freedonia Focus Reports. (2020, January). Motion Pictures & Video: United States. Retrieved from Marketresearch.com database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.