Market Share & Size
Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.
UBC Library Business Databases
How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.
Full Listing By Title or Full Listing By Subject
There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
ABI/INFORM Collection
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.
- Robertson, S. K. (2024, May 1). Restaurant Brands reports 18% profit boost: Tim Hortons parent company recorded net income of $328-million or 72 cents a share in the first quarter. The Globe and Mail. Retrieved from https://www.proquest.com/abicomplete/magazines/restaurant-brands-reports-18-profit-boost/docview/3049105342/sem-2?accountid=14656
- Canham-Clyne, A. (2023, December 1). A look back at 8 major franchisee bankruptcies in 2023. Restaurant Dive. Retrieved from https://www.proquest.com/abicomplete/trade-journals/look-back-at-8-major-franchisee-bankruptcies-2023/docview/2899518407/sem-2?accountid=14656
- Harkness, C. (2024, February). Trust, collaboration, and mutual growth: The essence of franchisee- franchisor relationships. Franchising World, 56(1). Retrieved from https://www.proquest.com/abicomplete/trade-journals/trust-collaboration-mutual-growth-essence/docview/2928158016/sem-2?accountid=14656
- Aspin, T. (2023, November). Exploring the future of franchising: Top trends we're seeing in the food and beverage franchise industry. Franchising World, 55(5). Retrieved from https://www.proquest.com/abicomplete/trade-journals/exploring-future-franchising-top-trends-were/docview/2895431497/sem-2?accountid=14656
BCC Research Centre
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.
Business Source Ultimate
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.
Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.
- McAndrew, M. (2024, May 10). Considering opening a franchise? Here's how SBA lending can help. Central Penn Business Journal, 40(10), 22. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bsu&AN=177096545&site=ehost-live&scope=site&custid=s5672194
- McNeil, S. (2024). Happy owners, happy customers (and vice versa). FranchiseCanada Magazine, 6. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bsu&AN=177620147&site=ehost-live&scope=site&custid=s5672194
- “Keep tabs on these notable issues: What is a legal topic more people in franchising need to know about?” (2024, April). Franchise Times, 30(4), 58. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bsu&AN=176135109&site=ehost-live&scope=site&custid=s5672194
- Barbour, T. (2023, November). Eyes on the Franchise: An alternative path to small business ownership. Alaska Business Monthly, 39(11), 10-16. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bsu&AN=173386951&site=ehost-live&scope=site&custid=s5672194
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
IBISWorld Industry Reports
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.
- Buchko, M. (2024, August). Gas stations in Canada: Industry report 44719CA. IBISWorld. Retrieved from https://my.ibisworld.com/ca/en/industry/44719ca/at-a-glance
- Le, T. (2024, August). Full-service restaurants in Canada: Industry report 72211CA. IBISWorld. Retrieved from https://my.ibisworld.com/ca/en/industry/72211ca/at-a-glance
- Le, T. (2024, January). Fast food restaurants in Canada: Industry report 72221ACA. IBISWorld. Retrieved from https://my.ibisworld.com/ca/en/industry/72221aca/at-a-glance
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Freedonia Focus Reports. (2024, April). Food market outlook 2024: Opportunities & challenges with pricing, convenience, sustainability & more. Retrieved from https://www-marketresearch-com.eu1.proxy.openathens.net/academic/Product/18741861
- Freedonia Focus Reports. (2023, March). Crude Petroleum: United States. Retrieved from https://www-marketresearch-com.eu1.proxy.openathens.net/academic/Product/17806813
- Freedonia Focus Reports. (2023, May). Online Grocery Shopping: United States. Retrieved from https://www-marketresearch-com.eu1.proxy.openathens.net/academic/Product/18004858
Mergent Online
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.