Market Share & Size

Published: July 25, 2025
Updated: July 29, 2025

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Ransom, D. (2024). The Ultimate Home-Based Business. Inc, 46(5), 82–85.
  • Olea, A. (2023). Home-Based Franchises: Meeting Growing Demand with Low-Cost, High-Impact Business Opportunities. Franchising World, 55(2), 56.
  • Daniel, E. M., & Owen, R. (2022). Home-Based Self-Employment: Combining Personal, Household and Employment Influences. Journal of Enterprising Culture, 30(2), 123–160. https://doi.org/10.1142/S0218495822500054
  • Olea, A. (2022). Home-Based Franchises Provide Ideal Opportunities for Women to Experience Business Ownership. Franchising World, 54(2), 88–89.
  • Bryant, J. (2022). The Booming Female-Owned Home-Based Business Market. Insurance Journal, 100(8), 50.
  • Daniel, E. M., & Owen, R. (2022). Home-Based Self-Employment: Combining Personal, Household and Employment Influences. Journal of Enterprising Culture, 30(2), 123–160. https://doi.org/10.1142/S0218495822500054
  • Binks, G. (2021). NO OFFICE REQUIRED: Home and mobile-based businesses provide unique, flexible franchise opportunities for entrepreneurs. FranchiseCanada Magazine, 41–46.
  • Kerravala, Z. (2020). How COVID-19 Pandemic is Boosting Home-Based Business Networking. EWeek, N.PAG.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Govdysh, A. (2025, May). Management Consulting in Canada (Canada 54161CA). Retrieved from IBISWorld database.
  • Thomas, B. (2024, Oct). E-Commerce & Online Auctions in Canada (Canada 45411ACA). Retrieved from IBISWorld database.
  • Diment, D. (2024, Oct). IT Consulting in Canada (Canada 54151CA). Retrieved from IBISWorld database.
  • Berdousis, D. (2024, Sep). Online Mortgage Brokers in the US (US OD5036). Retrieved from IBISWorld database.
  • Seiler, G. (2024, Sep). Online Tutoring Services in the US (US OD6038). Retrieved from IBISWorld database.
  • Buchko, M. (2024, Sep). Online Greeting Card Sales in the US (US OD5449). Retrieved from IBISWorld database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Packaged Facts. (2023, February). Home Baking: US Market Trends & Opportunities, 2nd Edition. Retrieved from Marketresearch.com.
  • Freedonia Focus Reports. (2022, May). Management Consulting Services: United States. Retrieved from Marketresearch.com.
  • Packaged Facts. (2021, February). Home Baking: US Market Trends & Opportunities. Retrieved from Marketresearch.com.

Mergent Market Access

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.