Market Share & Size

Published: September 14, 2023
Updated: November 23, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • PayBito transforms entrepreneurship with practical solutions for home-based business ideas. (2023, Jun 07). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Olea, A. (2023). HOME-BASED FRANCHISES: MEETING GROWING DEMAND WITH LOW-COST, HIGH-IMPACT BUSINESS OPPORTUNITIES. Franchising World, 55(2), 56. Retrieved from ABI/INFORM Collection.
  • Liu, S., & Local Journalism, I. R. (2023, Feb 22). 'Everyone can be a homepreneur’: Home-based businesses booming in markham. The Canadian Press. Retrieved from ABI/INFORM Collection.
  • The majority of solopreneurs are female, new study by leapmesh. (2023, Feb 07). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Frank, A. (2020). CHEW ON THIS: HOME BUSINESSES ARE BOOMING: FROM KITCHENS AND SPARE BEDROOMS, RECESSION SPURS NEW CREATIONS. Crain's Detroit Business, 36(41), 3. Retrieved from ABI/INFORM Collection.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2022, September). Specialized Design Services Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB212H). Retrieved from BCC Research database.
  • BCC Research. (2022, September). Accounting Services Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB202G). Retrieved from BCC Research database.
  • BCC Research. (2022, August). North America Accounting Services Market Report 2022 (Report Code MKB587A). Retrieved from BCC Research database.
  • BCC Research. (2022, May). Specialized Design Services Market Global Briefing 2022 (Report Code MKB212G). Retrieved from BCC Research database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Olea, A. (2023). Home-Based Franchises: Meeting Growing Demand with Low-Cost, High-Impact Business Opportunities. Franchising World, 55(2), 56.
  • Daniel, E. M., & Owen, R. (2022). Home-Based Self-Employment: Combining Personal, Household and Employment Influences. Journal of Enterprising Culture, 30(2), 123–160. https://doi.org/10.1142/S0218495822500054
  • Bryant, J. (2022). The Booming Female-Owned Home-Based Business Market. Insurance Journal, 100(8), 50.
  • Olea, A. (2022). Home-Based Franchises Provide Ideal Opportunities for Women to Experience Business Ownership. Franchising World, 54(2), 88–89.
  • Top Tips for Starting a Home-Based Business. (2022). Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 10.
  • HENDERSON, R. (2022). Podcast - Biz Revolution - Martha Krejci is Revolutionizing Home-Based Careers for Women. Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 20.
  • BINKS, G. (2021). NO OFFICE REQUIRED: Home and mobile-based businesses provide unique, flexible franchise opportunities for entrepreneurs. FranchiseCanada Magazine, 41–46.
  • Henderson, R. (2020). Read Our New Home-Based Business Start-Up Guide. Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 27(3), 8.
  • Kerravala, Z. (2020). How COVID-19 Pandemic is Boosting Home-Based Business Networking. EWeek, N.PAG.
  • Henderson, R. (2020). Read Our New Home-Based Business Start-Up Guide. Home Business Magazine: The Home-Based Entrepreneur’s Magazine, 27(3), 8.
  • SABHERWAL, S. (2020). From Home-Makers to “Homepreneurs.” Impact: The Marketing & Advertising Weekly, 17(6), 8–9.
  • Salusse, M. A. Y., & Andreassi, T. (2019). What it Takes to Be a Successful Home-Based Business? A Configurational Approach. Academy of Management Annual Meeting Proceedings, 2019(1), 1. https://doi.org/10.5465/AMBPP.2019.18981abstract 

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Ayers, J. (2023, March). Online Tutoring Services in the US: US Specialized Industry Report OD6038 / Online Retail. Retrieved from IBISWorld Industry Reports.
  • Dalal, M. (2023, June). Online Greeting Card Sales in the US: US Specialized Industry Report OD5449 / Online Retail. Retrieved from IBISWorld Industry Reports.
  • Buchko, M. (2022, November). Photography in Canada: Canada Industry (NAICS) Report 54192CA / Professional, Scientific and Technical Services in Canada. Retrieved from IBISWorld Industry Reports.
  • DellaCamera, C. (2022, October). IT Consulting in Canada: Canada Industry (NAICS) Report 54151CA / Professional, Scientific and Technical Services in Canada. Retrieved from IBISWorld Industry Reports.
  • Diment, D. (2022, October). Management Consulting in Canada: Canada Industry (NAICS) Report 54161CA / Professional, Scientific and Technical Services in Canada. Retrieved from IBISWorld Industry Reports.
  • DellaCamera, C. (2022, September). Graphic Designers in Canada: Canada Industry (NAICS) Report 54143CA / Professional, Scientific and Technical Services in Canada.Retrieved from IBISWorld Industry Reports.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Packaged Facts. (2023, February). Home Baking: US Market Trends & Opportunities, 2nd Edition. Retrieved from Marketresearch.com.
  • Freedonia Focus Reports. (2022, May). Management Consulting Services: United States. Retrieved from Marketresearch.com.
  • Packaged Facts. (2021, February). Home Baking: US Market Trends & Opportunities. Retrieved from Marketresearch.com.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.