Find Competitive Info

Published: Jun 10, 2020
Last Updated: Jun 19, 2020
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  Conduct Your Competitive Research

  • Gather and analyze competitive information
  • Define your competitive edge
  • Use benchmarking tools to create your financial analysis
  • Find competitor information for your own organizational plan


  • Who are my direct or indirect competitors? Where are they located?
  • Who are the leading companies in the home staging industry and what can I learn from them (e.g., what were their revenues)?
  • Are my competitors publicly traded and would their financial filings help me plan my own business?
  • What are my competitors’ strengths and weaknesses and how can I add unique value?
  • Has there been any news coverage on my competitors announcing a new product, marketing strategy or personnel changes that can provide insight into my business planning?

Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist.