Your Target Market
Library Resources
Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.
Marketresearch.com/Freedonia Focus
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.
- Kalorama Information. (2021, April). The Global Market for Medical Devices, 11th Edition. Market Research Academic. Retrieved from Market Research Academic database.
- Kalorama Information. (2018, March). Medical Devices: World Market Analysis by Country. Market Research Academic. Retrieved from Market Research Academic database.
- Kalorama Information. (2018, November). The Global Market for Medical Devices, 9th Edition (40+ Specific Device Markets and 50 Country Markets Forecasted to 2023). Market Research Academic. Retrieved from Market Research Academic database.
- Kalorama Information. (2017, August). Big Data in Healthcare 2017. Market Research Academic. Retrieved from Market Research Academic database.
- Kalorama Information. (2015, July). mhealth Markets Worldwide: Forecasts to 2020. Retrieved from Marketresearch.com Academic database.
eMarketer
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.
Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.
- Petrock, Victoria. (2020, April 6). How COVID-19 Is Fast-Tracking Emerging Tech: Innovations Show Renewed Promise During Pandemic. Retrieved from eMarketer database.
- Finley, Dane. (2020, December 30). Digital health startups to watch. Retrieved from eMarketer database.
- Finley, D. (2020, October 08). Digital health startups to watch: An inside look at the top US startups transforming healthcare through AI, telehealth, and medical devices. Retrieved eMarketer database.
Passport GMID (formerly Global Market Information Database)
How to access: Check your local public or academic library to see about access. If you are a UBC student, staff or faculty member you can access this resource. Please note this is not available for walk-in library users.
Passport GMID, produced by Euromonitor, is an integrated information system providing business intelligence on country economies and demographics, consumers, lifestyles, companies and industries.
- (2021, July 20). Medical and Surgical Equipment in Canada: ISIC 3311. Retrieved from Passport GMID database.
- (2021, February 26). Pharmaceuticals and Medical Equipment in Canada. Retrieved from Passport GMID database.
- (2020, June 23). Coronavirus Impact: How Manufacturing and Service Sectors Adapt to the “New Normal.” Passport. Retrieved from Passport GMID database.
- (2019, March 23). Pharmaceuticals and Medical Equipment Global Industry Overview. Passport. Retrieved from Passport GMID database.
- (2018, February 14). Top Countries to Drive Medical Device Manufacturing. Passport. Retrieved from Passport GMID database.
WARC: World Advertising Research Center
How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.
WARC has case studies from major companies and advertising agencies, as well as articles from leading advertising journals and unpublished papers. It also includes company profiles, advertising spending statistics, and demographic and economic data.
- Yao, Richard. (2020, January) Wellness 2020: As the Market Expands, Brands Need to Take Notice. Admap Magazine. Retrieved from WARC: World Advertising Research Center database.
- Taylor, Ross. (2020, January) How to Design Healthcare Apps That Improve People's Lives, By Thinking Differently. Admap Magazine. Retrieved from WARC: World Advertising Research Center database.
- Gatyas, Gary. (2019, April). Tech Adoption Lags Across the Healthcare Spectrum. ANA, Forward. Retrieved from WARC: World Advertising Research Center database.
- Mabey, M., & Herrlich, A. (2017, May). From Prototype to Patient Life: Connecting Functional Attributes With Emotional Benefits. WARC. Retrieved from WARC: World Advertising Research Center database.
Public Opinion Polls
Ipsos
Links to Canadian, U.S. and international polls. Includes polls on consumer goods.
Roper Center for Public Opinion
Preserves the data from polls conducted by many leading survey organizations for the use of researchers, students, and journalists. Includes a section on how to analyze polls. Only for those affiliated with UBC.
Primary Research
The main point of this guide is to introduce you to a wide range of secondary market research resources but keep in mind there is great value in analyzing other information including:
- Advertising, blogs and sales brochures
- Your personal network and employees
- Direct observation, focus groups and interviews with potential customers
The Daily - Statistics Canada
The premier source for Canadian statistical information, including census information. Search 'The Daily' releases by subject to identify corresponding census tables, latest news, and publications. Similarly, you can browse by data source, including surveys & questionnaires relevant to your market research, which also link to census tables, latest news and publications.