Market Share & Size

Published: April 19, 2022
Updated: April 21, 2022

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Other Library Resources

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Craft vodka market size will grow by USD 590.15 million | 43% of the market's growth will originate from north America|17,000+ technavio reports. (2022, Feb 28). PR Newswire. 
  • Insights on the mezcal global market to 2026 - featuring bacardi, craft distillers and los danzantes among others. (2022, Feb 23). NASDAQ OMX's News Release Distribution Channel. 
  • Distilleries - quarterly update 2/7/2022. (2022). Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection.
    (Tip: Search the database for “Distilleries - quarterly update” to access all past reports.)
  • Global alcoholic beverages (distilled spirits) industry: Global alcoholic beverages (distilled spirits) market to reach US$33. 5 billion by the year 2027. amid the COVID-19 crisis, the global market for alcoholic beverages (distilled spirits) estimated at US$27. (2020, Jul 08). NASDAQ OMX's News Release Distribution Channel. 
  • Canada food & drink report - Q4 2021. (2021). (). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Chaudhuri, S., & Mickle, T. (2015, August 29). ‘Craft’ Startups to Test Big Liquor Makers. Wall Street Journal - Eastern Edition, 266(51), B4.
  • MarketLine Industry Profile: Spirits in Canada. (2022). Spirits Industry Profile: Canada, 1–42.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • Goldman, J. (2021). Alcohol ecommerce goes mainstream. Insider Intelligence. Retrieved from eMarketer database.
  • Briggs, P. (2022). Spotlight: Canada Food and Grocery Delivery Apps. Insider Intelligence. Retrieved from eMarketer database.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Thomas, B. (2021). US SPECIALIZED INDUSTRY REPORT OD4290 / CONSUMER GOODS AND SERVICES Whiskey & Bourbon Distilleries. IBISWorld. Retrieved from IBISWorld database.
  • Wood, G. (2021). US SPECIALIZED INDUSTRY REPORT OD4289 / CONSUMER GOODS AND SERVICES Vodka Distilleries. IBISWorld. Retrieved from IBISWorld database.
  • Distilleries in Canada https://my.ibisworld.com/ca/en/industry/31214ca/about
  • McGrath, S. (2022). Canada Industry (NAICS) Report 31214CA / Manufacturing In Canada Distilleries in Canada. IBISWorld. Retrieved from IBISWorld database.
  • Kanda, S. (2021). Canada Industry (NAICS) Report 41322CA / Wholesale Trade In Canada Beer, Wine & Spirits Wholesaling in Canada. IBISWorld. Retrieved from IBISWorld database.
  • McGrath, S. (2022). Canada Industry (NAICS) Report 44531CA / Retail Trade In Canada Beer, Wine & Liquor Stores in Canada. IBISWorld. Retrieved from IBISWorld database.
  • Wood, G. (2021). US Industry (NAICS) Report US 31214 / Manufacturing. Distilleries in the US. IBISWorld. Retrieved from IBISWorld database.
  • Thomas, B. (2021). US Specialized Industry Report OD4290 / Consumer Goods and Services Whiskey & Bourbon Distilleries. IBISWorld. Retrieved from IBISWorld database.
  • Wood, G. (2021). US Specialized Industry Report OD4289 / Consumer Goods and Services Vodka Distilleries. IBISWorld. Retrieved from IBISWorld database.
  • Thomas, B. (2021). US Industry (NAICS) Report (42482) / Wholesale Trade Wine & Spirits Wholesaling in the US. IBISWorld. Retrieved from IBISWorld database.
  • Wood, G. (2022). Global Industry Report C1122-GL / Global Manufacturing Global Spirits Manufacturing. IBISWorld. Retrieved from IBISWorld database.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

This database provides access to US and international public company data. It also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel. 

To narrow down your company search by geography, look for the Country dropdown menu on the right-hand side. Searching “Canada” in combination with NAICS code “312140” returns multiple Canadian company profiles. Identifying distilleries by Canadian province requires scanning individual profiles for company addresses. Below is a list of all British Columbia-based craft distilleries found in Mergent Online. 

  • Cascadia Brands, Inc. (TSX: CBH). Mergent Online. Retrieved from Mergent Online database.
  • Northam Beverages Ltd. Retrieved from Mergent Online database.
  • Okanagan Spirits Inc. Retrieved from Mergent Online database.