Market Share & Size

Published: September 8, 2023
Updated: January 19, 2024

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Press release: LINDBLAD EXPEDITIONS HOLDINGS, INC. TO REPORT 2022 FOURTH QUARTER AND FULL YEAR FINANCIAL RESULTS ON FEBRUARY 28, 2023. (2023, Feb 09). Dow Jones Institutional News. Retrieved from ABI/INFORM Collection.
  • Monthly: Lindblad Expeditions holdings (LIND: $7.70) drops 15% on high volatility in December 2022. (2022, Dec 30). News Bites US - NASDAQ.Retrieved from ABI/INFORM Collection.
  • Heli purchases great Canadian heli-skiing and Heather Mountain Lodge. (2022, Dec 19). PR Newswire. Retrieved from ABI/INFORM Collection.
  • Canada : Backgrounder: Northern B.C. communities receive over $2.4 million in funding to revitalize public spaces and enhance tourism experiences. (2022, Dec 14). MENA Report. Retrieved from ABI/INFORM Collection.
  • Carr, M. (2022, Dec 03). The wild side of the mountain: Canada | as the big resorts grow more crowded, British Columbia's backcountry huts are in demand. Matt Carr discovers ski-touring heaven. Financial Times. Retrieved from ABI/INFORM Collection.
  • Adventure tourism market size 2022 | reach USD 5621.71 million by 2028 data is newest for global separately with impact of domestic and global market top players, forthcoming growth, industry prospects and forecast to 2028. (2022, Sep 19). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Atlantic Canada welcomes outdoor adventurers in 2022: Experience sea kayaking, food foraging, extensive hiking, wildlife viewing, and more. (2022, Mar 22). PR Newswire. Retrieved from ABI/INFORM Collection.
  • The global adventure tourism market is expected to grow by $ 1,884.63 billion during 2021-2025, progressing at a CAGR of almost 32% during the forecast period: Global adventure tourism market 2021-2025 the analyst has been monitoring the adventure tourism market and it is poised to grow by $ 1,884. 63 billion during 2021-2025, progressing at a CAGR of almost 32% during the forecast period. (2021, Apr 05). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Six vacation options for U.S. travelers craving the great outdoors: Travel leaders network advisors see an uptick in requests for road trips, national parks. (2020, Aug 28). PR Newswire. Retrieved from ABI/INFORM Collection. 
  • The global camping tent market to reach revenues of over $3 billion during the period 2019−2025 - market research by Arizton. (2020, Feb 04). PR Newswire. Retrieved from ABI/INFORM Collection. 
  • Global ecotourism market and adventure tourism market 2020 by tourism types, growing demand, revenue, top regions, cost analysis, and business opportunities: Recently published report on global tourism (ecotourism, adventure tourism) market by orbis research includes market overview, detailed literature on products, services and overall industry scenario. the key categories covered in the market segmentation are region, applications and key players. (2020, Jan 30). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • The global adventure tourism market was valued at $586.3 billion in 2018, and is projected to reach $1,626.7 billion in 2026, registering a CAGR of 13.3% from 2019 to 2026: Adventure tourism market by type (hard, soft, and others), activity (land-based activity, water-based activity, and air-based activity), type of traveler (solo, Friends/Group, couple, and family), age group (below 30 years, 30–41 years, 42–49 years, and 50 years & above), and sales channel (travel agents and direct): Global opportunity analysis and industry forecast, 2019-2026. (2019, Oct 29). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
  • Giddy, J., & Webb, N. L. (2018). Environmental attitudes and adventure tourism motivations. GeoJournal, 83(2), 275-287. doi:https://doi.org/10.1007/s10708-017-9768-9 

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Research. (2022, September). Recreation Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB292F). Retrieved from BCC Research database.
  • BCC Research. (2022, September). Travel Trailer And Camper Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB313F). Retrieved from BCC Research database.
  • BCC Research. (2022, May). Recreation Market Global Briefing 2022 (Report Code MKB292E). Retrieved from BCC Research database.
  • BCC Research. (2022, May). Travel Trailer And Camper Market Global Briefing 2022 (Report Code MKB313E). Retrieved from BCC Research database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Adventure tourism market to reach $1.009 trillion in size by 2030. (2022). Outdoor Industry Compass, 15(8+), 1. Retrieved from Business Source Ultimate database.
  • Tenson supports Adventure Travel Trade Association. (2021). Outdoor Industry Compass, 14(24), 4. Retrieved from Business Source Ultimate database.
  • Leister, W. (2019). Strengthening Tourists’ Engagement in Guided Hiking and Trekking. Administrative Sciences (2076-3387), 9(2), 45. Retrieved from Business Source Ultimate database.
  • Mackenzie, S. H., & Goodnow, J. (2021). Adventure in the Age of COVID-19: Embracing Microadventures and Locavism in a Post-Pandemic World. Leisure Sciences, 43(1/2), 62–69. Retrieved from Business Source Ultimate database.
  • Miller, R. K., & Washington, K. (2019). PART III: ATTRACTIONS & TOURIST ACTIVITIES: Chapter 20: ADVENTURE TRAVEL: 20.7: Zipline Canopy Tours. Travel & Tourism Market Research Handbook, 140. Retrieved from Business Source Ultimate database.
  • Miller, R. K., & Washington, K. (2019). PART III: ATTRACTIONS & TOURIST ACTIVITIES: Chapter 35: EXPERIENTIAL TOURISM: 35.2: Extreme Adventures. Travel & Tourism Market Research Handbook, 222–223. Retrieved from Business Source Ultimate database.
  • Miller, R. K., & Washington, K. (2019). CHAPTER 53: OUTDOOR LEISURE & RECREATION: 53.1: Overview. Leisure Market Research Handbook, 245. Retrieved from Business Source Ultimate database.
  • Kronsberg, M. (2018, June 23). An Unmissable Outdoor Adventure in Canada’s Gulf Islands. Wall Street Journal - Online Edition, 1. Retrieved from Business Source Ultimate database.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Ristoff, J. (2023, February). Global Tourism. Global Industry Report X9001-GL / Additional Global Reports. Retrieved from IBISWorld database. 
  • Buchko, M. (2022, October). Campgrounds & Recreational Vehicle Parks in Canada. Canada Industry (NAICS) Report 2121CA / Accommodation and Food Services in Canada. Retrieved from IBISWorld database. 
  • DellaCamera, C. (2021, October). Ski & Snowboard Resorts in Canada. Canada Industry (NAICS) Report 71392CA / Arts, Entertainment and Recreation in Canada. Retrieved from IBISWorld database. 

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2022, May). Recreation: United States. Retrieved from Market Research.com Academic.
  • Freedonia Focus Reports. (2022, May). Travel Services: United States. Retrieved from Market Research.com Academic.
  • Freedonia Focus Reports. (2018, April). Recreational Vehicles: United States. Retrieved from Market Research.com Academic.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.