Market Share & Size

Published: April 7, 2022
Updated: April 7, 2022

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Other Library Resources

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • Global Full-Service Restaurants Industry: Global Full-Service Restaurants Market to Reach $1. 7 Trillion by 2027. Amid the COVID-19 crisis, the global market for Full-Service Restaurants estimated at US$1. 2 Trillion in the year 2020, is projected to reach a revised size of US$1.(2021, December 11). NASDAQ OMX's News Release Distribution Channel Retrieved from ABI/INFORM database.
  • Worldwide Fast Food and Quick Service Restaurant Industry to 2026 - Featuring Ark Restaurants, Carrols Restaurant and Chipotle Mexican Grill Among Others. (2021, October 15). NASDAQ OMX's News Release Distribution Channel Retrieved from ABI/INFORM database.
  • Canada's Foodservice Industry Recovery Overall Is Steady in August While Dine-In and Full Service Restaurant Performance Softens: Canada's commercial foodservice industry remained on a stable course to recovery in August, reports The NPD Group. (2021, October 5). PR Newswire. Retrieved from ABI/INFORM database.
  • Canada food & drink report - Q4 2021. (2021) London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection Retrieved from https://www.proquest.com/reports/canada-food-amp-drink-report-q4-2021/docview/2563897892/se-2?accountid=14656 
  • Canada food & drink report - Q3 2021. (2021). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection Retrieved from ABI/INFORM database. 

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Barnes Reports: NAICS 722511: Full-Service Restaurants Industry. (2022). United States Full-Service Restaurants Industry Report, 1–196.
  • Guido, Z., Knudson, C., & Rhiney, K. (2020). Will COVID-19 be one shock too many for smallholder coffee livelihoods? World Development, 136, N.PAG. https://doi.org/10.1016/j.worlddev.2020.105172

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • (2022) Restaurants - Quarterly Update 2/7/2022. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection database. 
  • (2022) Restaurants, Bars, and Food Services - Quarterly Update 2/28/2022. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection database. 
  • (2022) Fast Food and Quick-Service Restaurants - Quarterly Update 1/24/2022. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection database. 
  • (2022) Casual Restaurants - Quarterly Update 1/17/2022. Fort Mill, South Carolina: Mergent. Retrieved from Business Market Research Collection database.
  • DellaCamera, Christopher. Full-Service Restaurants in Canada. (2021, September). Canada Industry (NAICS) Report 72221CA | Accommodation and Food Services in Canada. Retrieved from IBIS World Industry Reports database.
  • Buchko, Matthew. Fast Food Restaurants in Canada. (2021, May). Canada Industry (NAICS) Report 72221aCA | Accommodation and Food Services  in Canada. Retrieved from IBIS World Industry Reports database.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2020, June). Restaurants & Foodservice: Canada. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Freedonia Focus Reports. (2020, February). Restaurants & Foodservice: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Packaged Facts. (2020, May). Food Carryout and Delivery: Special COVID-19 Consumer Insights. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.
  • Packaged Facts. (2019, November). Eating Trends: Restaurant Use. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.