Market Share & Size

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

• Canada tourism report - Q4 2022. (2022). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection.
• Canada tourism report - Q3 2022. (2022). London: Fitch Solutions Group Limited. Retrieved from ABI/INFORM Collection.
• 2022-2030 MICE tourism market| study by business opportunities, top manufacturers records, production, revenue, growth rate, price and gross margin. (2022, Sep 02). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
• Worldwide sustainable tourism industry to 2024 - key drivers, challenges and trends. (2020, Nov 12). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
• Global sustainable tourism market- and beyond holdings (proprietary) ltd., adventure alternative ltd., better places international BV, among others to contribute to the market growth| technavio. (2021, Apr 26). PR Newswire. Retrieved from ABI/INFORM Collection.
• Global leisure travel market (2022 to 2027) - featuring american express travel, BCD travel and booking holdings among others. (2022, Aug 16). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM Collection.
• Travel market segmentation by sector and geography, key drivers and market forecasts - technavio. (2022, Jul 26). PR Newswire. Retrieved from ABI/INFORM Collection.
• Adventure tourism market size to grow by USD 2.50 trillion with contribution from kent USA LLC, austin adventures, and BikeHike adventures inc. as dominant players - technavio. (2022, Jul 15). PR Newswire. Retrieved from ABI/INFORM Collection.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

• BCC Research. (2022, September). Hotel And Other Travel Accommodation Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB1981I). BCC Research. Retrieved from BCC Research database.
• BCC Research. (2022, September). Travel Arrangement And Reservation Services Market Global Briefing 2022: Ukraine-Russia War Impact (Report Code MKB442). BCC Research. Retrieved from BCC Research database.
• BCC Research. (2022, May). Travel Arrangement And Reservation Services Market Global Briefing 2022 (Report Code MKB442E). BCC Research. Retrieved from BCC Research database.
• BCC Research. (2022, May). Hotel And Other Travel Accommodation Market Global Briefing 2022 (Report Code MKB198H). BCC Research. Retrieved from BCC Research database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

• Faeni, D. P., Puspitaningtyas Faeni, R., Alden Riyadh, H., & Yuliansyah, Y. (2023). The COVID-19 pandemic impact on the global tourism industry SMEs: a human capital development perspective. Review of International Business & Strategy, 33(2), 317–327. https://doi.org/10.1108/RIBS-08-2021-0116
• Girma, L. (2022). Canada Counts on Big Outdoors, Indigenous Tourism to Bring Americans Back. Bloomberg.Com, N.PAG.
• Dunne, M. (2022). Taking steps towards sustainable travel. Ipsos News & Polls, N.PAG.
• Shekhar. (2022). Mapping Research on Food Tourism: A Review Study. Paradigm (09718907), 26(1), 50–69. https://doi.org/10.1177/09718907221088798
• MarketLine Industry Profile: Travel & Tourism in Canada. (2020). Travel & Tourism Industry Profile: Canada, 1–89.
• KORSTROM, G. (2019). Indigenous tourism on the rise but remains a niche market. Business in Vancouver, 1523, 8–9.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

• The Weekly Listen: Has travel finally recovered, supporting LGBT+ causes, and is streaming the future of sports?
• Travel industry is ready to keep climbing in 2023 despite some turbulence
• US Travel Industry Digital Ad Spending 2022: Regaining Altitude Despite Economic Headwinds

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

• Buchko, M. (2023, January). Travel Agencies in Canada: Report Number 56151CA. IBISWorld. Retrieved from IBISWorld.
• Brocker, M. (2022, September). Hotels & Motels in Canada: Report Number 72111CA. IBISWorld. Retrieved from IBISWorld.
• Kanada, S. (2022, June). Convention & Visitor Bureaus in Canada: Report Number 56159CA. IBISWorld. Retrieved from IBISWorld.
• Mieles, C. (2021, August). Tour Operators in Canada: Report Number 56152CA. IBISWorld. Retrieved from IBISWorld.
• Wood, G. (2023, January). Travel Agencies in the US: Report Number 56151. IBISWorld. Retrieved from IBISWorld.
• Ristoff, J. (2023, January). Tourism in the US: Report Number NN002. IBISWorld. Retrieved from IBISWorld.
• Moreno, A. (2023, January). Hotels & Motels in the US: Report Number 72111. IBISWorld. Retrieved from IBISWorld.
• McGrath, S. (2021, August). Global Tourism: Report Number X9001-GL. IBISWorld. Retrieved from IBISWorld.

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

• Freedonia Focus Reports. (2022, May). Travel Services: United States. Retrieved from Marketresearch.com Academic database.
• Freedonia Focus Reports. (2019, April). Travel Services: United States. Retrieved from Marketresearch.com Academic database.
• Freedonia Focus Reports. (2022, June). Lodging Services: United States. Retrieved from Marketresearch.com Academic database.

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.