Market Share & Size

Published: January 11, 2023
Updated: January 11, 2023

Market Share & Size

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

 

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

 

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

 

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

  • (2022, Oct 10).  Web development market [2022-2029] size, share, growth | demand insights, on-going trends, key players, segmentation, revenue and gross margin, key findings, recent developments and forecast research | industry research biz: Web development market report focuses on the web development market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. furthermore, the report provides detailed cost analysis, supply chain. NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • (2022, Feb 04). Global website builders industry worth $2.7 billion by 2026 - COVID-19 pandemic transforms the web development industry. NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database. 
  • (2019, Aug 14). The best custom website design companies from around the world, according to DesignRush: DesignRush discovered the top website design and development agencies who can build custom platforms for businesses of all industries, successfully solving online solutions and fostering business growth. PR Newswire. Retrieved from ABI/INFORM database. 
  • (2021, Oct 12). Intetics new slide website sets the standard of excellence across the web development industry winning 3 WebAwards 2021 in 3 categories: Intetics new slide website sets the standard of excellence across the web development industry. the awardee of 3 WebAwards 2021 and a winner in 3 categories, Intetics Inc. is a leading global technology company providing custom software application development. PR Newswire. Retrieved from ABI/INFORM database. 
  • (2020, Jun 12). The top small business & custom website design and development companies, according to web design agency rating platform: WebDesignCompanies.com identified the top companies that have the skills and experience to help brands with small business and custom website design and development. PR Newswire. Retrieved from ABI/INFORM database. 
  • (2022, Sep 18). WP Creative shakes up web development industry with customer-centric rebrand. PR Newswire Asia. Retrieved from ABI/INFORM database. 
  • (2022, Jul 26). Cloudmellow expands into the Atlanta market through the acquisition of award winning website design and digital marketing company, the creative momentum. PR Newswire. Retrieved from ABI/INFORM database. 
  • (2021, Sep 21). Nebula Academy creates momentous job opportunities and recognized by newsweek as a top coding school: Nebula Academy, a national provider of workforce training programs that includes full stack web development, tech support and tech sales, announced their recognition in newsweek as a top coding school. PR Newswire. Retrieved from ABI/INFORM database.
  • (2021, Sep 20). Coforma designs multilingual together.gov website for family reunification task force: Veteran, minority, and immigrant-owned small business Coforma provided UX design, content strategy, and front-end development for the together.gov website to help the family reunification task force bring families separated by the zero tolerance policy back together again. PR Newswire. Retrieved from ABI/INFORM database.

 

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

  • BCC Publishing. (2021, February). Web Content Management: Global Markets. [Report Code IFT217A]. BCC Research Centre. Retrieved from BCC Research Centre database.
  • BCC Publishing. (2019, September). Content Delivery Networks: Global Markets. [Report Code IF095B]. BCC Research Centre. Retrieved from BCC Research Centre database.
  • TBRC. [2018, January]. Software and BPO Services Global Market Briefing 2018 Report. [Report Code MKB109B]. BCC Research Centre. Retrieved from BCC Research Centre database.

 

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

  • Stolle, M. (2020). Website design, refresh and redesign — should you DIY or outsource to an expert? Australian & New Zealand Grapegrower & Winemaker, 672, 75–76. Retrieved from Business Source Ultimate database.
  • Louf, L. (2018). Freelance Web Developer: How to be Well Protected? PM World Journal, 7(1), 1–10. Retrieved from Business Source Ultimate database.

 

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

  • (2021, July 14). US Local Business Spending on Digital Services, by Service, 2021. [Chart]. eMarketer. Retrieved from eMarketer database. 
  • Goldman, J. (2022, December 7). Microsoft’s super app ambitions could drive more search and advertising revenue. eMarketer. Retrieved from eMarketer database. 

 

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

  • Egan, S. (2022, February). Web Design Services in the US. US SPECIALIZED INDUSTRY REPORT OD4586 | TECHNOLOGY. IBISWorld. Retrieved from IBISWorld database. 
  • Al Bari, S. (2022, May). Website Creation Software Developers in the US. US SPECIALIZED INDUSTRY REPORT OD5816 | TECHNOLOGY. IBISWorld. Retrieved from IBISWorld database. 

 

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

  • Freedonia Focus Reports. (2022, August). IT Services: United States. Marketresearch.com Academic. Retrieved from Marketresearch.com Academic database. 

 

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.