Market Share & Size

Published: May 24, 2023

Updated: May 25, 2023

Both market size and market share held by competitors are key factors when assessing the competitive environment. Keep in mind that there is no single source of market size and market share data. Market information is usually pieced together from various sources and is not often readily available for niche or emerging industries. One strategy is to combine a competitor's name or a comparable, established industry with the term market share in article databases or read market research reports. You will need to identify and describe your market – who your customers are and what the demand is for your products and services.

UBC Library Business Databases

How to access: If you are a UBC student, staff, faculty or in-person library visitor you may have access to business databases through the David Lam Management Research Library and Canaccord Learning Commons through the links below.

Full Listing By Title or Full Listing By Subject

There are two different ways to identify databases: Use "by title" if you already know the name; otherwise you can search the list "by subject" to find starting places for undertaking market research, finding articles or researching companies. To learn more about how you can access library resources if you are a community user or temporary visitor, check out the UBC Library Community Users & Visitors Guide. Community users and temporary visitors may have additional access restrictions to specific databases because of license agreements.

Library Resources

Access to the following sources may be available through your local public or academic library. For information on how to obtain a library card, and for additional information on using libraries in BC, please visit our Getting Access to Library Resources page.

ABI/INFORM Collection

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Created by ProQuest this database contains full-text articles from over 1,000 business magazines and journals that track business conditions, trends, management techniques, corporate strategies, and industry-specific topics.

The global pilates & yoga studios market grew USD 145.46 billion by 2027, at a CAGR of 8.12%.: Pilates & yoga studios market research report by activity (merchandise sales, pilates & yoga accreditation training, and pilates classes), applications, region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - global forecast to 2027 - cumulative impact of COVID-19. (2022, Aug 11). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
Global pilates and yoga studios market expected to garner $269,301.8 million in the 2021-2028 timeframe, growing at 10.0% CAGR [276-pages] | announced by research dive: The global pilates and yoga studios market is anticipated to grow tremendously by 2028, mainly due to increasing adoption of new forms of exercises such as flexibility training. furthermore, growing popularity of yoga classes due to rising awareness about health benefits of yoga is expected to make the yoga classes sub-segment the most profitable one. (2023, Jan 10). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
Fitness platforms for disabled global market report 2022: Major players in the fitness platforms for the disabled market are Apple Inc. , Kakana, Adaptive Yoga live, Champion’s RX, Evolve21, Kym Nonstop… (2022, Sep 08). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
Outlook on the yoga global market to 2027 - promotion of yoga for male participants presents opportunities. (2021, Jan 07). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
At 30.5% CAGR, mindfulness meditation application market to outstrip $2.63Bn by 2028 led by APAC region (23% market share in 2021) | the insight partners: The mindfulness meditation application market size is projected to grow from $533.2 million in 2022 to $2,633.4 million by 2028; it is estimated to grow at a CAGR of 30.5% from 2022 to 2028. (2022, Aug 23). NASDAQ OMX's News Release Distribution Channel. Retrieved from ABI/INFORM database.
Content Engine, L. L. C. (2023, Mar 29). Meditation, yoga and mindfulness, the stars of a new business that moves millions. CE Noticias Financieras. Retrieved from ABI/INFORM database.
Munir, K., Ansari Shahzad (Shaz), & Brown, D. (2021). From patañjali to the “Gospel of sweat”: Yoga’s remarkable transformation from a sacred movement into a thriving global market. Administrative Science Quarterly, 66(3), 854-899. Retrieved from ABI/INFORM database.

BCC Research Centre

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Publishes 250 reports annually that are complete with market intelligence, five-year forecasts, statistical and analytical data, key players, market share, industry structure and dynamics, and technological shifts and trends.

BCC Publishing. (2020, February). Stress Management Industry: Global Trends [Report Code HLC256A]. Retrieved from BCC Research Centre database.
BCC Publishing. (2020, April). Health and Weight Management Market [Report Code HLC253A]. Retrieved from BCC Research Centre database.
BCC Publishing. (2023, May). Fitness Apps: Global Market Size, Share & Growth Forecast [Report Code IFT274A]. Retrieved from BCC Research Centre database.

Business Source Ultimate

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Otherwise, contact your local library to see if they provide access.

Includes financial data, books, videos, company profiles, SWOT analyses, industry profiles, country reports, market research reports and case studies. Also includes information on industry trends, forecasts, outlooks, competitors, how to run a specific business and much more.

Miller, R. K., & Washington, K. (2019). Chapter 84: Yoga: 84.1: Market Assessment. Leisure Market Research Handbook, 384. Retrieved from Business Source Ultimate database.
Miller, R. K., & Washington, K. (2019). Chapter 84: Yoga: 84.5: Market Resources. Leisure Market Research Handbook, 386. Retrieved from Business Source Ultimate database.
PE firms invest in yoga: “Yoga is particularly attractive given its high level of consumer penetration.” (2019). Mergers & Acquisitions, 54(5), 8. Retrieved from Business Source Ultimate database.
Saggers, D. C. (2019). 100% Canadian Franchise Systems. FranchiseCanada Magazine, 83–85. Retrieved from Business Source Ultimate database.

eMarketer

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource. Or, contact your local public or academic library for their access details.

Global market research and trend analysis database that focuses on Internet, e-business, online marketing, media, and emerging technologies.

Lipsman, A. (2022, August 4). Digital Fitness Brands: How Nike, Lululemon, Peloton, and Apple Fuel the Lifestyle Brand Flywheel. eMarketer. Retrieved from eMarketer database.
Digalaki, E., Brown, T., Montez, T., and Van Dyke, D. (2023, January 12). Fintech Trends to Watch in 2023. eMarketer. Retrieved from eMarketer database.

IBISWorld Industry Reports

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

IBISWorld research is an independent, professional publisher of high-quality market research reports. These reports analyze the underlying structure and external forces that drive an industry.

Govdysh, A. (2023, January). Gym, Health, and Fitness Clubs in Canada. Canada Industry (NAICS) Report 71394CA / Arts, Entertainment, and Recreation in Canada. Retrieved from IBIS World Industry Reports database.
Wood, G. (2023, March). Pilates & Yoga Studios in the US. US Specialized Industry (NAICS) Report OD4185 | Life Sciences. Retrieved from IBIS World Industry Reports database.
Govdysh, A. (2023, January). Gym, Health, and Fitness Clubs in the US. US Industry (NAICS) Report 71394 / Arts, Entertainment, and Recreation. Retrieved from IBIS World Industry Reports database.

Marketresearch.com/Freedonia Focus

How to access: Check your local public or academic library to see about access. If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

While you can search this website only some Canadian libraries provide full-text access to the market research reports on industries and demographics for North American industries. They can range from 50 to 400+ pages in length, and contain charts, tables, and graphs, and key facts. Marketresearch.com has varied industry coverage and includes US and international information.

Freedonia Focus Reports. (2022, May). Recreation: United States. Retrieved from Marketresearch.com database.

Mergent Online

How to access: If you are a UBC student, staff, faculty or in-person library visitor you can access this resource.

Provides access to US and international public company data. This database also contains data on companies that were acquired, went bankrupt, liquidated or merged out of existence from 1995 forward. Users can compare companies and export data into programs like Excel.